European reports: This year's 618 seems to be earlier and duller than in previous years; the promotion this year is relatively lukewarm compared to previous years. This may be related to the intermittent domestic epidemic, or it may also be due to the continued weakness of the mo

European reports:

This year’s 618 seems to be earlier and duller than in previous years; looking at the popularity of this year’s promotions, it is relatively lukewarm compared with previous years. This may be related to the intermittent domestic epidemic, or it may be related to the mobile phone market Related to the continued weakness, the fact that mobile phone sales on online platforms are no more than in previous years shows that consumers have limited purchasing power. The mobile phone market has really shrunk a lot this year. .

Apple is barely strong?

From the beginning to the end of the first day of the 618 promotion, the sales of Apple iPhone 13 series have always been unparalleled. It can't be seen that Android phones are left behind. The sales of are also firmly at the top of the rankings ; iPhone 13 It is no exaggeration to say that this series is Apple's most popular model at present, with balanced software and hardware configurations. Especially compared with the iPhone 12 series released last year, it has increased the quantity without increasing the price. During the 618 period, it cooperated with third-party platforms to provide 1,000 yuan. Coupon, According to incomplete statistics, a single iPhone 13 sold 2.6 million units, and the total number of other models sold was less than 3.5 million ; last year, Apple sold 618 iPhone 11 /12 series, which finally added up to almost 4 million units, so under the general market environment, Apple's sales of are not as good as last year, but they are still stronger than for Android phones.

Android phones don’t work anymore?

Android phones have collectively collapsed. Last year, the collective sales volume of domestic mobile phone manufacturers reached 10 million+ units on 618. This year, according to incomplete statistics, the sales volume of the Android camp is estimated to be only more than 7 million units of . There were still manufacturers during the 618 big promotion last year. Models with more than 100,000 sold have all collapsed this year: Although Honor's total sales have increased, last year's results were not much better; the OnePlus mobile phone this year has a total sales volume of only 100,000 mobile phones. More, less than one-third of last year.

Relatively speaking, only and Xiaomi in the Android camp can barely keep the same as last year. Xiaomi’s omni-channel sales last year were 19 billion yuan. On such a special day this year, ’s omni-channel sales reached the highest for Android, that is 18.7 billion yuan . Moreover, among the top ten mobile phone sales rankings, Xiaomi 2 Mi accounts for six places in the list with its Redmi 9A, Note11 series, K50 series, Xiaomi 12 and other low-, mid- and high-end businesses. Therefore, although this year’s Redmi The sales volume of the K50 series still lags behind last year's Redmi K40, but the overall performance is already very strong. Other Android manufacturers are really miserable, basically all of them have been cut in half. The reason for the overall decline in sales of

is inseparable from the impact of the epidemic, but the more important factor is that the lack of innovative improvements in mobile phones has led to the continued weakness of the mobile phone market, and consumers' desire to purchase has become less and less. What do you think is the reason for the general decline in sales this year?

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