live broadcast? How can I be seen by more people? How should I introduce products during a live broadcast? How to use your personal expertise in the live broadcast room? What professional abilities should a new anchor have? With the development of the live broadcast industry, everyone is moving in a deeper and more professional direction. Many new anchors who have just entered the industry will face such growth confusion. The answers to these questions are all released one by one in the Douyin e-commerce "Anchors Please Be Here" event.
html On June 17, the first rising star anchor support program "Anchors Please Take Place" jointly created by China Youth Daily as a supporting unit, Douyin e-commerce and massive engine came to a perfect conclusion! After a month-long competition and practical training of running-in, growth, and breakthroughs, 12 new anchors stood out from the all-round assessment of comprehensive qualities, professional abilities, live broadcast data, service capabilities, etc., and were awarded Douyin e-commerce "Supernova" Anchor” honor, kicking off the career of a professional e-commerce anchor.Among them, "supernova anchors" such as Jiang Luxia, Zhang Feng, Xiao Rumeng, Zhao Huahua, Li Xiaofeng, Si Junyiyiyiyi were invited to enter the "Good Life High Shopping Day" live broadcast room, respectively with Liu Genghong Zhang Lunshuo, Huang Shengyi , Shen Tao , Qian Hui , Zhang Mofan several star captains jointly opened the live broadcast ceremony, demonstrating for the first time their professional abilities as "supernova anchors", allowing consumers to enjoy good products at good prices, and also providing a platform for the event A perfect ending.
Since its launch on May 20, the Douyin e-commerce platform "Anchors Please Be Here" has attracted much attention, and its popularity and reputation have remained at a high level. It is understood that after the "Anchors Please Be Here" recruitment information was released, it attracted more than 4,000 anchors to participate in the audition. During the one-month event, rising star anchors broadcast a total of 1,000 times, and the cumulative number of viewers for rising star anchors and star captains exceeded 270 million. Under the topic #anchor please be seated on Douyin, the short video has been played more than 1.87 billion times.
Douyin e-commerce explores innovative gameplay to help new anchors specialize
Food, clothing, beauty, sports... In the live broadcast rooms of various subdivisions on the Douyin e-commerce platform, you can see the current emphasis on e-commerce in the live broadcast environment The requirements for professionalism of anchors are getting higher and higher. In fact, e-commerce anchors are no longer a "zero threshold" profession. They need to have certain professional qualities to start a career in live streaming.
"Anchors please take your place" is Douyin e-commerce's first support plan for rising star anchors. It provides official professional content guidance, targeted support for tens of millions of traffic, the dedicated leadership of celebrities, and the 618 Peak Live Broadcast Room. A stage is set up for new anchors to demonstrate themselves, helping them quickly embark on a professional career path. At the same time, with the help of the "Anchors please take your place" activity process, Douyin e-commerce discovers talented new anchors and provides professional guidance to deliver more outstanding anchor talents to the e-commerce industry. The
event consists of five stages: fancy challenges, captain interviews, theme breakthroughs, live broadcast ceremonies, and peak explosions. The rich activity process tests the professional abilities of new anchors in all aspects. These new explorations in live broadcast gameplay allow new anchors to grow, and also provide Douyin e-commerce users with a fresh and interesting live broadcast experience while buying good products at good prices, adding to the excitement of the event.
's first round of "Fancy Challenge" is the first step for new star anchors to attract the attention of star captains and consumers. Under the topic challenge with the theme of #anchor please take your place, newcomers who are eager to realize their dreams of anchors will give full play to their respective advantages and compete in eloquence, We have made careful preparations to demonstrate various skills such as talents and small theater creativity, participate in activities and strive to be among the "Top 100". Compared with the "prepared" part of the "Fancy Challenge", the "Captain Interview" session tests the on-site reaction ability of the new anchors. The captains of the five major teams serve as "interviewers" and communicate with the new anchors online. Conduct comprehensive evaluations on live broadcast performance, language ability, on-the-spot reaction, product introduction ability and other dimensions, invite outstanding newcomers to become members of their own team, provide experience "guidance" and theme assessment, and jointly bring a better life in the "Live Broadcast Festival" Wonderful good product.
Douyin e-commerce not only sets up a stage for new anchors to demonstrate themselves, but also supports new anchors in traffic, resources, skill development and other aspects to help new anchors "cultivate both internally and externally" and achieve leapfrog growth. For example, in terms of traffic support, Douyin e-commerce uses the "Maixu Room" to synchronize the live broadcasts of new anchors to the official live broadcast room of Douyin e-commerce, allowing more users to get to know the new anchors through demonstrations in the official live broadcast room. What’s more worth mentioning is that this event perfectly corresponds to the “618 Big Promotion” node. While receiving the key resource support of the Douyin e-commerce platform, the supernova anchor also naturally enjoys the traffic and exposure of major promotional nodes. In the next The "618 Big Promotion" helps brands achieve double harvests in terms of popularity and sales.
In addition, Douyin E-commerce also offers growth courses for new anchors participating in the event. Focusing on the core knowledge and skills for the growth of new anchors, it explains from the aspects of novice entry, interpretation of rules, short video delivery, live broadcast skills, etc. At the same time, Liu Fang and other e-commerce authors with rich live broadcast experience are invited to open "small classrooms" to exchange experiences and guide new anchors to grow better and faster and realize their live broadcast dreams on Douyin e-commerce.
The anchor industry is ushering in a development opportunity. Douyin’s e-commerce ecosystem has significant advantages.
Relying on the increasingly rich live broadcast ecosystem, the e-commerce anchor industry is also ushering in a good opportunity for development. At the 2022 Douyin E-commerce Ecosystem Conference, Wei Wenwen, president of Douyin E-commerce, said that compared with April last year, the number of orders in Douyin’s e-commerce live broadcast rooms increased by 112%, and user shopping behavior driven by high-quality content is growing rapidly. At the same time, according to huge engine data, there will be a talent gap of at least 3.78 million in the live broadcast e-commerce industry in 2022. These data mean that the anchor industry is full of opportunities, and young people with dreams of e-commerce anchors have broad room for development.
Many new faces appear in various live broadcast rooms on the Douyin e-commerce platform, which shows that more and more new anchors have regarded Douyin e-commerce as one of the preferred platforms to start their careers. After two years of exploration, Douyin e-commerce has developed a relatively mature e-commerce ecosystem. Its vast commercial space and benign business ecosystem provide a good mechanism for new anchors to enter the market. The "Anchors Please Be Here" campaign launched by Douyin e-commerce sets a benchmark for how to create opportunities for newcomers in the industry with dreams and help them realize their dreams and move towards professionalism. When
was asked what kind of support and help he hoped to give to new anchors, Shen Tao, one of the star captains of this event, said, "Because there are many people with dreams, so in this process, we try our best to pass My own efforts help them realize their dreams and better demonstrate the value of life." Qian Hui, another star captain, said frankly that after becoming a host, she became an independent entrepreneurial woman, and her state during the live broadcast was her true, The happy side, so she also suggested that her team members go live with a happy and relaxed attitude.
During the promotion process of the event, when the star captain gave a direct evaluation online, Douyin e-commerce offered courses for assessment, and followed the team captain to participate in the product selection meeting, many new anchors expressed that this time The activities made me "more professional and mature" and "improved my language skills and my work attitude of excellence and concentration."
Data released by Douyin e-commerce at the 2022 Ecological Conference shows that in the past year, a total of more than 10 billion products have entered thousands of households through Douyin e-commerce. Behind these more than 10 billion products , Douyin e-commerce has more than 200 million short video contents and more than 9 million e-commerce live broadcasts every month. Therefore, discovering potential new anchors, effectively providing multi-dimensional support for their growth needs, allowing outstanding anchors to be seen and paid attention to, and promoting the creation of an orderly and healthy e-commerce live broadcast ecosystem is the direction that Douyin e-commerce has been working hard to .
can see that in the process of rapid development of interest e-commerce, Douyin e-commerce has been fulfilling its platform responsibilities.Not long ago, Douyin E-commerce launched the "2022 Douyin E-commerce Quality Author Spirit", which includes hot career, success, authenticity, professionalism and fun, efficient contract fulfillment, win-win and long-term success, compliance and trustworthiness, and helpfulness The eight social spirits calibrate the behavior of e-commerce authors, including anchors, from the four dimensions of individuals, consumers, merchants, and the public, and help e-commerce authors with dreams to better manage their own businesses.
The "Anchors Please Be Here" Rising Star Anchor Support Program launched by Douyin e-commerce provides e-commerce anchors with the opportunity to realize their dreams based on the spirit of high-quality authors, and joins hands with many parties to help those with creativity and content , Anchors with dreams are at the forefront of the industry, and further help the anchor industry become more standardized, professional and energy-oriented.
At present, the "Anchor please take your seat" activity has come to an end. The number of #host please take your seat topic on Douyin exceeding 1.87 billion times has witnessed the attention paid to the event and the anchors both inside and outside the industry. As the live broadcast industry becomes more prosperous, more newcomers with live broadcast dreams will continue to knock on the door of live broadcast and choose to start their careers in Douyin e-commerce. I believe that Douyin e-commerce will continue to work with all parties to create more opportunities. Support the growth of new anchors.
