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According to news on May 12, Luo Yonghao, the founder of Smartphone , is in In the recently held "Make Friends E-Commerce Academy" chat session, the question of how to view the "industry dark lamp" statement was positively responded to.
Luo Yonghao said that the term "industry dark lamp" lacks logical support and I completely disagree. It is more of a coincidence in time. Before he became a live broadcast anchor, there were many chaos in the live broadcast industry, such as cheating, performance anchors, unqualified industrial and commercial anchors, etc. After he entered the live broadcast industry, the state happened to strengthen supervision and rectification. It can only be said that the timing was coincidental, but it does not support the statement that the "industry is in the dark".
In addition, there are rumors that Luo Yonghao has quit making friends and is preparing to go it alone and return to the technology circle. In this regard, Luo Yonghao pointed out that just because he has faded out of the company's management, it does not mean that he is completely divorced from the company. He still has dozens of live broadcasts every year. Making friends does not rely on one anchor to support the company. So far, Luo Yonghao’s live broadcast time accounts for less than 3% of the entire company. His absence from the live broadcast has almost no impact on the company’s revenue.
Although a lot of people on the Internet are ridiculing Luo Yonghao as an "industry ghost" who collapses in his profession, Luo Yonghao has not responded to this topic. However, Lao Luo himself actually disagrees with this statement, but the previous situation was indeed very unfavorable to him, and his response was not very convincing. Now that Lao Luo is prospering in the live broadcast industry, he has completely gotten rid of the "industry underworld" theory, and he has the confidence to refute various opinions on the Internet.
Luo Yonghao was dubbed the "Industry Dark Lantern", which is closely related to his entrepreneurial journey. In his early years, Lao Luo founded Niubo.com, which was a very popular forum website at the time. However, with the rapid rise of other Internet platforms, fewer and fewer people read blogs, and Niubo.com was officially closed in 2013.
Later, Lao Luo joined the mobile phone industry and founded Smartisan Technology, and also launched Smartisan OS with excellent reputation. However, the mobile phone industry at that time was in the most intense period of competition, and it was difficult for many small brands to survive without deep financial support. Even though each generation of Smartisan mobile phones had a good reputation, they still couldn't resist the price-performance bombardment of competitors and eventually went bankrupt.
After that, Lao Luo switched to the e-cigarette industry. In the same year, the state issued a restriction prohibiting the sale of electronic cigarette atomizer products on online platforms. In the end, in order to pay off his debts, Lao Luo once again joined the e-commerce live broadcast industry, which was at the forefront at the time. Thanks to the fact that the company has been operating in compliance with regulations, Lao Luo has been able to survive several waves of rectifications, but has consumed several other major anchors. Nowadays, Lao Luo has not only established a firm foothold in the live broadcast industry, but also paid off his debts, and got rid of the title of "industry dark lamp".
Therefore, Lao Luo is not actually an "industry star". He is really just unlucky. I am looking forward to which industry he will choose next.
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