With the rapid development of my country's radio and television industry, new technologies are emerging one after another, with the trend of pushing the old waves forward. At the same time, under the influence of the international environment, the development speed of the TV industry is also accelerating, and backward technologies including traditional cable TV will gradually withdraw from the market.
According to professional institutions' forecasts, traditional cable TV will withdraw from the historical stage in 5 years, and it is also expected that the global pay-TV market will also exceed the billion mark by 2027. At present, my country's paid TV single cable TV still has about 200 million users. If traditional cable TV will disappear by 2027 as experts predict, then there is only one possibility, that is, the existing cable TV users will migrate to a new TV platform as a whole, such as the IPTV platform or OTT platform. The specific new platform also needs to be the platform construction positioning of radio and television network companies after the national integration.
In a sense, in the future, my country's cable TV practitioners will also completely disappear in the future.
Due to the withdrawal or transformation of cable TV, the practitioners related to cable TV will inevitably lose the platform to survive, so these practitioners must also transform or withdraw. These personnel mainly include the following five groups:
1. The first one is the management team at the top of the pyramid. The work of these management teams has no direct relationship with the specific model of television and mainly focuses on administrative management. Therefore, the transformation and withdrawal of cable TV has little impact on this group.
2. Platform operation and maintenance personnel. Since the original cable TV platform switched to the new IPTV platform, the personnel in this group are only different on the platform operation and maintenance management system, so it is easy to transition and adapt to the operation of the new platform.
3. Marketing personnel. Since from the terminal, the type of business has not changed fundamentally. Although the transmission technology is different from previous cable TVs, it will not have much impact on their marketing.
4. User-side installation and maintenance personnel. Since the traditional cable TV network has made fundamental changes in the network structure, especially on the access network, this part of the maintenance personnel need to re-learn. In fact, the installation and maintenance personnel on the cable TV user side are older, so their learning ability may not meet the requirements of new jobs, and it is very likely that some people will withdraw from related positions because they cannot adapt to the new network.
5. Customer service and sales staff. The withdrawal and transformation of cable TV only changes at the technical level, and there is no big change in the application and after-sales service of the product. This group only needs to learn the functions of the product to transform smoothly.
Therefore, we say that traditional cable TV practitioners will disappear in five years, not because of the platform switching, but because of the transformation from the original position to the new position.
