Innovative marketing in the mobile Internet era has developed to a high level of penetration today, and the development model of the e-commerce mainstream marketing model has also reached the ceiling.
When the online traffic dividend is fading away, the single online profit model of the e-commerce platform is no longer effective, so they have moved on the battlefield, hoping to use offline behavior to reopen the development channel. And physical merchants, due to the long-term traffic distribution of e-commerce platforms, are also eager to feed online traffic back to store sales.
Qidingdong seizes the business opportunities given by the times and empowers the majority of physical businesses with the new model of "Internet marketing + e-commerce platform-based advantage resource integration + offline expansion of physical businesses". A series of supporting online and offline marketing systems such as Donggua League and Donggua Street have been created with the Qidingdong platform as the core, opening up new development directions for traditional industries.
"Small profits" are no longer better than "Jiu Li"
In the Internet age, the main problems hindering the profitability of traditional industries can be summarized as Corporate Marketing Four major pain points :
1. It is difficult for customers to enter the store
2. It is difficult to enter the store without paying
3. It is difficult to pay for repurchase
4. It is difficult for enterprises to grow
From a strategic point of view, the traditional industry has gone through two stages of development: "Customers who win the world" stage is based on "customer stock" as the core development requirement. As long as there are customers, the company can move forward. The stage of "small profits gains people's hearts" is based on "small profits but quick turnover" as the core development requirement. After the market becomes saturated, the "price war" is used as the main marketing tool to obtain enterprise development through "cutting meat".
and now is a brand-new stage of development. Through the full self-growth of the market since the reform and opening up, "great profits" have been swept into the dust of business history. "Measurable profit" has gradually lost its effective role. "Unprofitable" has already been placed in front of traditional industries. Is it going to be alone or in a group? The development of traditional industries has become increasingly difficult.
To solve the four major pain points of traditional industries that are difficult to make profits at the moment, "unprofit" is the trend, and how to transform the pain of "unprofit" into a "soft landing" of "jiuli" is the key.
Costco, an internationally renowned retail company. Its business logic is that it can provide products with almost no profit margins, but users need to apply for a membership card (source of service fees) before purchasing. Therefore, although Costco does not make money selling things, it makes money through membership fees. To ensure that old members renew throughout the year and new members continue to join, it is necessary to implement its value proposition. Through the "no profit" of the product itself, it is transformed into the "jiu profit" of the sales membership system.
Qidingdong is highly similar to Costco in this value proposition. The only difference is that Qidingdong completely opens up its product supply chain channels to users, and continues to provide users with various Kind of added value, and service fees are collected by value-added services. It can be seen that Qidingdong understands the Chinese market better than Costco.
In seven years, the product supply chain system has had more than one hundred categories and thousands of high-quality product supply channels for manufacturers. Qidingdong is committed to becoming a leader in the resource sharing of corporate promotional products.
On June 6, 2018, the grand plan strategy of tens of billions of explosive products was officially launched, with "quality, brand, and product business" as the core, successively with Midea, Haier, Hisense, Konka, Chigo, Supor, TCL, Rollei First-line well-known brands such as Home Textiles, Diplomats, Corning, Moutai, and Wuliangye have reached in-depth strategic cooperation to create an explosive product supply system with the three characteristics of "high cost performance, exquisite quality, and perfect after-sales". For enterprises in need of promotional products, we truly provide one-stop high-quality procurement services that save money, worry and effort.
企叮咚As a wholly-owned subsidiary of Warehousing and Logistics, after seven years of development, it has initially formed an intelligent warehouse and distribution logistics network throughout the country. With the mission of "creating logistics services with the best experience for customers", through four strategic measures, the logistics, business flow, capital flow and information flow are organically combined to achieve mutual trust and win-win with customers. Up to now, its own storage facilities cover a total area of more than 150,000 square meters, and strategic cooperation with production companies have a storage area of about 3 million square meters, and there are more than 1,000 direct logistics routes.
What problem can Qidingdong solve?
A set of zero-cost marketing model, 18 innovative marketing tools, thoroughly cracking the 10 profit points behind corporate marketing! Help entity companies continue to double their turnover, only talk about landing, don't play routines, only believe in results, and don't brag!
1. Draining customers——How to make customers flock to
倒贴剑—Use inverted stickers to give customers the reason why they have to buy;
引流镋—make your product interesting to 100,000 people in one day ;C5a0e#Points gun—Use points to stick customers;
Premium knife—Use gifts to attract customers;
Communication positioning: Create a three-dimensional communication channel with audience thinking.
2. Intercepting customers-how to make customers irresistible?
Distribution Ge—Customers can buy 100 yuan worth of products for one yuan;
Kidnap fork—let first-line big brands give your business platform;
Jackpot Whip—Fully mobilize the nature of customers;
Supplies Rod— Let your customers never leave you for the rest of their lives;
Seconded Spear—Let companies borrow chickens and eggs to borrow boats to go to sea;
Marketing Positioning: Meet the rigid demand of consumers to "maximize consumption value".
3. Returning customers-why can't customers give up?
Client钺—use customers to solve referral problems;
保团hook—design a win-win business model for multiple parties;
time stick—make full use of the company’s free time to generate profits;
空间槊—let the company’s space become your profit的机;
Experience Palladium—make customers immersive and unable to dial by themselves;
Operational positioning: establish relationship chains, lock customers, and develop into hardcore fans.
4. Cash flow-how to make the enterprise fission and development?
Crowdfunding hammer-how to do business without spending a penny;
free mace-design free and valuable companies;
stored value axe-use stored value to solve corporate cash flow;
Cavitate-use product ladder to solve entry and enterprise profitability;
Layout positioning: control the lifeline of enterprise operation, cash flow is more important than profit.
