August 27, 2021, Shenzhen, China-Vivo held a technology innovation media communication meeting in Shenzhen today. Hu Baishan, executive vice president of vivo, elaborated on the strategic roadmap of vivo technology innovation, and reported on the recent network of vivo self-developed chips One matter, give a formal response. Hu Baishan said that V1 is the first professional imaging chip independently developed by vivo, and it will be launched for the first time by the flagship new product X70 series released in September.
vivo Executive Vice President Hu Boshan
X70 series will first release V1 image performance greatly improved _strong16Vstrong1 is a special 1span integrated circuit A specific implementation of the chip strategy. In the overall image system design, the V1 chip can simultaneously serve the needs of users in image applications such as preview and video," Hu Baishan said.
As an independent research and development image chip, the V1 chip development took 24 months and more than 300 people have been invested in research and development. It will be launched by the upcoming flagship new product X70 series.
At this communication meeting, Hu Baishan also disclosed vivo's chip strategy for the first time.
In the future, vivo's chip layout will be mainly developed around four long tracks, which are design, imaging, system and performance. Hu Baishan said that only when there is a strong demand for customized chips on the core track, and the chips on the market cannot meet vivo's product planning and technical planning, will it consider co-fixing IP with partners.
Strategically, vivo will focus its resources on the transformation of consumer cognitive needs and core algorithm IP,It will not be taped out, that is, no chip manufacturing is involved.
Hu Baishan further revealed at the communication meeting that the upcoming vivo X70 series has greatly improved portraits, night scenes, anti-shake and video.
Hu Baishan said: “It not only brings the improvement of intuitive image effects, but also brings experience and emotional resonance to users, as long as we continue to invest in the four long tracks that have been insight and clear. With resources and leading the industry, we will do better and better to meet the needs of high-end people, and the vivo brand will be recognized by high-end users."
insist on long-term investment in the four major tracks such as video to ensure continued leadership
Technological innovation is the driving force behind the advancement of a science and technology company. Without a strong technical reserve and technological innovation, there would be no foundation and ability to support product innovation.
As early as 2019, vivo used design-driven and user-oriented as the link to connect technological innovation and the original needs of consumers. In the field of innovation, the four long tracks of design, imaging, system and performance have been clarified. The world's advanced talents make long-term and continuous investment.
For example, video is one of the core long tracks of vivo. So far, it has been invested and developed for more than five years, and it has also achieved many industry-leading results, such as micro-head anti-shake technology, front double micro-slit soft Lights and so on. In December last year, vivo announced a global strategic cooperation with Zeiss. The joint research and development technology of the two parties has been successfully introduced into the vivo X60 series, which has won the praise of users and the recognition of professional imaging circles.
It is understood that vivo and Zeiss have carried out in-depth technical cooperation from two dimensions: One is a short-term product development line. Vivo and Zeiss have passed technical review, technical guidance and technical certification,To achieve the improvement of product image performance. For example, the T* coating and Biotar portrait style that have been implemented on the X60 series. The second is the future-oriented medium and long-term imaging technology exploration, which includes the ongoing joint research and development of imaging systems by vivo & Zeiss, as well as the technical research and exploration of some future imaging.
Insight into user needs and design-driven products and services that change the world
In vivo’s view, long track technology has a high threshold, and long-term iterations can be made based on user needs and experience. Differentiation requires long-term technology accumulation and R&D investment.
Based on consumer insights, vivo will implement the metro triangle strategy (product planning, technical planning and technical pre-research team) at every important track to achieve product and technology handshake; future-oriented technical planning will be controlled by Vivo Central Research Institute will undertake the specific work and carry out related technical layout based on consumer demand, industry technology trends and scenario definitions.
Hu Baishan said: “In-depth insights and meeting user needs are the core competitiveness of the future mobile phone industry. Design-driven is vivo’s methodology to do this. We often ask ourselves three questions:'We can What to change? Can this change bring new meaning to users? Is this change realized in a simple, perfect, and elegant way?'."
He emphasized that vivo will be in the next 10 or 20 years The goal of continuous efforts is to establish a design-driven system and values, use design-driven to create products and services that change the world, and bring new values and experiences to users and the industry. For vivo, although the times are different, the essence remains the same. Vivo will uphold its original aspirations and do engineering and technological innovations that contribute to human progress, and will eventually become a healthier and longer-lasting world-class enterprise.
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