Xiaomi Technology Co., Ltd. recently applied for the registration of a number of trademarks with the word "xiaomi" and Xiaomi's new logo pattern.
Xiaomi spent 2 million for a new logo
html At the end of March, Xiaomi released a brand-new logo that took three years to complete by well-known designer Hara Kenya, which instantly became a hot search on the Internet, causing widespread heated discussion among netizens. The logo was built by Xiaomi at a cost of 2 million, but from a visual point of view, it is no different, just from square corners to rounded corners, many netizens feel that the cost of 2 million is not worth it, and even feels that Mr. Lei was cheated Now...
The comments on Xiaomi's official blog are even more frying. Everyone is complaining, and even suggested that Mr. Lei called the police on the spot.
Of course there are fans who think that Mr. Lei is worth two million flowers!
Netizens believe that the change of the logo is reasonable: the brand upgrade carried out by Xiaomi and Kenya Hara has inherited the brand assets to the greatest extent, and the visual effect has been improved, so that the brand recognition system can be better applied to various technology products . The change was clear, reasonable and successful.
There are also people who say that the two million is the cost of advertising and marketing: the whole network knows that Xiaomi has released a new logo, isn't the two million delicious?
Two million bought such a large amount of hot searches and traffic. Maybe people's original purpose was not to change the logo. It is really a masterpiece to cooperate with Xiaomi cars...
The new logo has been announced, how can there be less What about trademark protection?
According to the query, Xiaomi has submitted nearly 100 trademark applications one day before the announcement of the new logo, including "XIAOMI" and "MI" graphic trademarks. International classifications include scientific instruments, handmade equipment, communication services, advertising sales, etc. , it should be 45 categories of full category protection.
Do I need to re-register the new logo?
Some people are confused about this: Do I need to re-apply for registration if the brand logo is just modified?
To this end, remind everyone: it is very necessary, you must re-register after the logo is modified! The
Trademark Registration Law stipulates that if a registered trademark needs to change its logo, a new registration application shall be filed.
Xiaomi's previous trademark was square, and it only protected the previous graphics. If the new logo is not re-registered for protection, it is very likely that the new logo will be exploited or exploited to submit the new graphics to the registration system. If the registration is successful, Then it will be a huge loss for the Xiaomi brand, and Xiaomi needs to spend more time and money to safeguard its legitimate rights and interests.
All in all, in today's era, with the continuous improvement of intellectual property awareness , the market potential of trademarks is immeasurable. Only by mastering trademark rights can we better manage brands. I also remind business owners that knowledge Property rights protection must not be ignored.
In addition, in addition to the registered trademark , the trademark logo can also register related graphics, and copyright registration is an important link in intellectual property protection, which is a powerful protection for original works, and the copyright registration cost is low, protection It has a wide range, has the right of first move, and can raise objections and the right of revocation against the infringing party.
Therefore, partners, whether it is a large enterprise or a small and medium-sized enterprise, do not ignore the importance of intellectual property rights. We hope that we can truly help everyone safeguard their legitimate rights and interests.
