The field of two-wheeled travel ushered in a new force of car building.
On April 7, Haro Travel's Haro Electric Vehicles released the VVSMART super-connected car system for two-wheeled electric vehicle products in Beijing. At the same time, it launched the first batch of new two-wheeled electric vehicles equipped with this system. Products include three models: A80 (Elf), A86 (Turing) and B80 (Demon), among which the Haro A80 (Elf) VVSMART youth version starts at 3999 yuan.
"The intelligence of a two-wheeled electric vehicle is by no means a simple stacking of hardware. Its core should be based on a powerful software operating system to connect the user’s travel ecology and expand the service scenarios, thereby creating more value for users and creating brand new Travel experience", said Chi Xingde, general manager of the Harbin Electric Vehicle Division.
Hello VVSMART launches five major solutions
For the definition of two-wheeled electric vehicles, Haro said at the press conference that starting from the user’s original needs and travel scenarios, in order to make The product is more user-friendly to the user experience, and vehicle networking is a must. Therefore, the first car-machine system in the two-wheel industry is created, which is used to drive hardware intelligence on the one hand, and to connect more travel ecology on the other hand.
The mobile phone can be used as a load computing device for the car, and the car machine is connected to the mobile phone, so that its existing service experience can be updated in real time and the experience is better. When in use, after the mobile phone and the car machine are well connected, the mobile phone should be used as an ecological supplement and computing power supplement for the car machine to jointly bring a better experience to consumers; in the hosting state, the mobile phone is carried with the car owner after leaving the car Yes, the service outside the car will continue to respond by the mobile phone.
According to reports, the Hello VVSMART super-connected car system includes five major travel solutions, namely Hi-OS, Hi-Power, Hi-Safety, Hi-Service, and Hi-Life, which are used to improve consumers’ mobility The pain points encountered in the five major areas of interaction, vehicle energy, vehicle safety, after-sales service, and travel life, through the VVSAMRT ultra-connected car and machine system,Hello has realized the super connection between the mobile phone and the electric two-wheeled vehicle, and really achieved "put the car into the mobile phone".
"Hello, what we have to do is to promote smart travel and create deeper human-computer interaction, so that users not only understand the car better, but also let the car understand the user better", as said by Ma Tianchi, product manager of Haro electric car: "Ha I always believe that the future of travel is full of fun. What we are committed to creating is not a simple riding tool, but a mobile content and service platform."
At the level of human-vehicle interaction, Hello electric vehicles can not only The mobile phone and the vehicle are activated by sensing and displaying the operating status of speed, power, mileage, etc., and also supports map navigation, music playback, voice interaction and other functions; at the endurance level, the new car is equipped with the Ningde era G58 large cylindrical battery super battery. Supplemented by features such as ultra-fast battery replacement and super-powered kinetic energy recovery, electric vehicles bid farewell to endurance anxiety; at the safety level, you can use mobile APP or SMS to synchronize battery, vehicle tracking and other early warnings; at the service level, Hello electric vehicles break the traditional distribution The predicament of after-sales service in the model has created a nationwide, network-wide, and all-weather after-sales system; at the life level, Haro electric bikes will strive to create the most owned Haro owner-specific cycling community, where users can ride while planting trees.
Three new smart products launched to test the water electric car new retail
The first batch of new products equipped with the VVSMART super-connected car system includes A80 (Elf), A86 (Turing) and B80 (Magic) ) Three models, among which Haro A80 (Elf) VVSMART youth version is priced from 3999 yuan.
Aiming at the traditional two-wheeled electric vehicle industry, which is overly dependent on the business model of “shopping”, Chi Xingde, general manager of the Haro Electric Vehicle Division, believes that e-commerce and new retail are inevitable trends, but the two-wheeled electric vehicle industry is online The proportion of chemistries is extremely low. Focusing on electric vehicle product categories, creating a retail model that integrates offline experience, after-sales and online ordering is the industry’s expectation; therefore, this new product launch of Haro electric vehicles will adopt a new retail model, including Haro travel APP's online ordering and offline car pickup, etc.; at the same time, all stores have unified pricing, no longer "suitable for each person" and "different from store to store".
According to the early stage investment information of Haro electric vehicles,Haro electric vehicles will also focus on the Internetization of traditional stores. On the one hand, it will provide traffic empowerment for offline stores, and on the other hand, it will focus on store digital management and business systems.
Two-wheeled electric vehicles ushered in the first year of intelligence
The technology giants are enthusiastically building cross-border vehicles. Compared with the four-wheeled market, the two-wheeled electric vehicle industry is slightly low-key and receives very little attention.
However, public data shows that the average number of two-wheel trips in China per day exceeds 1 billion, the number of electric bicycles and motorcycles has reached 400 million, and there is an annual increase of 46 million. Two-wheel electric vehicles are the preferred means of transportation for 80% of the people. This is also the most direct reason why Haro has entered the two-wheeled electric vehicle market.
CITIC Securities pointed out that by 2025, China's smart car sales will reach 7 million. As the carrier of the intelligentization of electric vehicles, the car-machine system has become a standard configuration in the electric car industry. Not only have major auto OEMs introduced car-machine systems that are suitable for their own models, but also technology giants have also increased the development of car-machine systems.
However, the traditional two-wheeled electric vehicle industry still lacks an underlying OS, and the products of various brands are still at the stage of "stand-alone, functional machine", and the overall intelligent penetration rate of the industry is still less than 5%.
This does not mean that consumers do not have the need for intelligent upgrades. Compared with electric vehicles, two-wheel electric vehicles are more frequent and closer to the rigid needs of short-distance travel, and often have more advantages in mobile phone control, hardware management, ecology and service connection. Strong consumer demand.
"Haro electric vehicles create a software operating system VVSMART to control hardware, connect users' travel scenarios and more ecological service content", Chi Xingde said. In contrast, Haro has the advantage of making electric vehicles. Yes, because of the accumulation of shared services, both the terminal travel products for operation and maintenance and the scale of users are the largest.
According to Haro electric vehicles, Haro’s VVSMART system will not only be applied to Haro’s own products, but will also be open to other brands in the industry. It will also be open to the industry to prosper the industrial ecology and allow more users to enjoy The dividends of Internet technology services" will boost the arrival of the first year of smart two-wheeled electric vehicles.
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