The full text is 1,442 words and takes about 3 minutes to read. #marketing# Foreword: Psychological counselors mainly deal with some mild to moderate psychological distress, so that individuals can use unpleasant experiences as opportunities for self-growth. They try their best t

is 1442 words, and it takes about 3 minutes to read.

#Marketing#

Preface:

Psychological counselors mainly deal with some mild to moderate psychological distress, so that individuals can use unpleasant experiences as opportunities for self-growth. They try their best to make people look positively at personal setbacks and hardships, see hope in crises, and see hope in difficulties.

Psychological counselors listen more and ask fewer questions than other people they talk to. Psychological counseling itself is a science that makes people happy and grow, including psychological maturity, enhanced autonomy and self-improvement.

Most of the time in their lives, people are silently enduring pressure from all sides: entrance examinations, starting a family and starting a career, getting ahead... We all try hard to control ourselves from being overwhelmed by pressure, and try to digest the sudden bad emotions.

But when the last straw falls and they are on the verge of collapse but have nowhere to vent, many people will actively seek help from psychological counselors. In terms of consultation channels, some people choose to register in the psychology department of the hospital, some choose to make an appointment at a nearby psychological consultation room, and some choose to seek the most real-time psychological consultation in the live broadcast room.

Internet celebrity counselor in the live broadcast room

is different from the private and quiet offline psychological counseling room. The Internet celebrity counselor's live broadcast room seems to be full of people. "Character cutout, plus simple background synthesis", the consultant used his mobile phone to live broadcast and answered the endless questions in the comment area one by one. Netizens in the comment area actively offered suggestions. If you search for "psychological counseling" on a certain platform, hundreds of accounts of different levels will appear like this. Most of the videos posted daily by the accounts are mainly about sharing psychological knowledge and answering user questions. Some accounts are not divided into types, while others are vertically devoted to topics such as family, emotions, gender, and parenting.

With the development of paid live streaming, more and more consultants have opened paid live broadcasts, and the price ranges from 20 to 500 yuan for half an hour. Visitors with psychological distress expressed their feelings in the live broadcast room after connecting to the microphone, and left with satisfaction through the anchor and netizens' patient listening and guidance. Some people believe that the format of live broadcast has shortened the distance between counselors and clients in real time and shortened the path of psychological counseling.

Pan Siyan, founder of the "Lacan Psychology" public account, expressed a different view from a professional perspective. Live streaming cannot guarantee the privacy and confidentiality of psychological counseling, and fundamentally conflicts with the professional ethics of psychological counseling. Some visitors don’t mind talking about their privacy in the live broadcast room, which is obviously confusing psychological counseling and emotional radio. It is acceptable for visitors to make such remarks because of their lack of knowledge about psychological counseling, but it does not mean that psychological counselors This can be done.

According to Pan Siyan, due to the weak professional ethics awareness, many Internet celebrity consultants are keen on the story of "how a visitor suffered and regained his life with my help", and use live broadcasts as marketing promotions and gains. Objectively speaking, formal psychological counseling will not occur in Lianmai. Is

an innovative move? Or is it industry chaos?

It is worth noting that a qualified psychological counselor should have received at least one year of basic training in psychological counseling. In the information of psychological counselors, they generally include master's/doctoral programs in counseling/clinical psychology, as well as some long-term training programs in psychological counseling. This condition may not be met by most internet celebrity consultants. In fact, as Pan Siyan said, the boundaries between Internet celebrity psychological counselors and emotional anchors are blurred, which weakens the professional threshold of psychological counseling.

my country currently does not have a common professional certification system for psychological counselors - even the original second- and third-level psychological counselor certificates are only certificates that can be obtained through examinations. Without long-term training, supervision and professional improvement, just a certificate does not mean that you have the ability to engage in psychological counseling.When people with psychological distress actually choose a psychological counselor, they should make a horizontal comparison based on counseling experience, people who are good at it, work topics, counseling theoretical tendencies, etc., and select the professional psychological counselor who is most suitable for them.

The public’s mental health needs have always existed, and will continue to grow as people pay more attention to mental health, improve their living standards, and are isolated at home for a long time. In this general environment, the psychological counseling industry is moving into the field of short video live broadcasts, which is bound to attract more non-professionals to join. The platform needs to improve the supervision of psychological counseling, correct the behavior of some non-professional anchors who focus on novels, and enhance the ethical limits of psychological counseling.

When psychological counseling enters the live broadcast room, private topics collide with public traffic, and professional counseling and emotional radio stations tend to be assimilated. It is difficult to predict the development direction of this story. But what is certain is that there is still a long way to go before the marketization of psychological counseling.

Author: Zhou Long