Lange Zhiyang International Marketing Consulting Agency Yufei
Many hospital professional titles and famous doctors become miserable when they leave the platform!
A friend’s uncle is an associate chief physician in obstetrics and gynecology at the junior high school. He graduated from a doctorate and is also the deputy director of the department.
has come to visit him in a constant stream.
For a year, for some reason,
ignored the advice of leaders and colleagues to keep their families,
insisted on opening a private hospital in partnership with others.
As a result, only the days of opening brought enthusiasm,
closed down in less than three years...
A revolutionary change in the medical service system is coming,
Many private hospitals, Doctor Group , and various clinics have been successively established...
However, 90% did not find a suitable business model!
Many doctors run doctors,
treats financing success as a success in entrepreneurship,
likes to talk about feelings and dreams...
You should know that social value is great,
does not represent great commercial value;
sentiment does not represent profitability;
cannot monetize technology and resources to make you happy;
The picture after a series of subjective and beautiful assumptions;
does not represent the real reward that can be generated!
Doctors start a business,
needs a doctor’s personal brand,
rather than a brand empowered by the hospital!
This also requires doctors to evaluate and measure the influence of
after they start a business,
after they leave the system...
doctors' success or failure in entrepreneurship,
must be proportional to doctors' marketing ability !
There are many doctors who think that their skills are great, and
can win by starting a business.
is definitely a misleading,
is a pit...
doctors start a business,
many are the technical backbone of the original hospital. Once
is facing the market, the shortcomings of
are obvious!
That means that you have not received systematic management professional study,
lacks the necessary knowledge, skills and experience of marketing management ,
only medical care and no operations;
only diagnosis and no interaction;
only persistence and no efficiency.
This is a common problem that most entrepreneurial doctors have,
!
What is the money prospect of a doctor starting a business?
depends on the doctor’s pattern and cognition!
This reminds the doctors who start a business:
You have good skills, you can treat patients, you work hard and be dedicated,
This is just the basic standard for career development!
The future competition is the operation and management of medical entrepreneurship.
. The three keywords that determine the future development direction of doctors: positioning, model and experience.
People often come to ask questions:
What is the biggest problem for doctors to start a business?
I told them: business management capabilities!
For example, if you open a clinic, "What should you do" is far more important than "What can I do" !
Sadly: in many small and medium-sized clinics,
is very clear about "What can do ",
is not clear about it "What should do "...
Many clinics are founded by doctors. The common problem is that the boss only knows how to practice medicine and does not know how to operate . He is busy all day long, but he just doesn't make money.
In fact, there are three situations for patients:
① Patients who can bring profits to the clinic ;
② Patients with negative values, the more they see, the less money you make;
③ Patients who can bring huge value-added in the future,
in the future,
you don't know how to manage it?
The future doctor-handling operation-
are all moving closer to cognition, model, technology and services!
Doctors who start businesses need to learn from practical experts,
make up for the shortcomings in business management,
think about future strategic positioning and winning strategies...
For example: How to use the laws of mind to control patients' cognition,
to create cognitive advantages,
finds every way to make patients' thoughts a part of the brand,
let emotional experience value become an increase in the performance of doctors' medical care...
is a compulsory course for every doctor entrepreneur!
Doctor Starting a Business—
Thinking Patterns Must Change!
All feelings, dreams and ambitions,
If you can’t exchange bread,
If you can’t even solve the basic survival,
Face or something is worthless!
It is said that if you don’t change your brain, you can change people!
It is necessary to use mental laws to control patients' cognition!
Although you have excellent skills,
, you do not understand China's national conditions and market.
often estimates its influence too much.
In fact, in China, the brand of
is mainly attached to the hospital.
Many doctors found that when they were in a large hospital,
patients should be overwhelmed,
But after they walked out, they could not see the patients...
chose to start a medical institution after leaving the system protection.
is particularly important to improve cognition,
Otherwise, it is often a mess!
has many famous doctors with professional titles within the system -
It is hard to get a ticket to register for patients!
Once you leave the system and start a business, why can't 90% survive?
In fact, this problem is not complicated.
The main reason is:
There are many famous doctors in the system,
commonality is that they have strong technical accumulation, senior professional titles and rich qualifications.
Its growth process is within the system,
The commonality is that they have strong technical accumulation, senior professional titles and rich qualifications. 17
cannot say that they have rich and mature medical market experience.
assessment evaluation and appointment administration are decided by the organization department.
used to live a very prosperous life by relying on hospital platforms and professional titles.
and even practice medicine for decades.
has not established a personal brand and popularity,
In this era of accelerated change,
only deals with experience and qualifications,
is difficult to sustainable development ...
There are many famous doctors in the system,
Many patients cannot hang their number,
seems to be very awesome in the hospital,
, but let him open a clinic or studio by himself,
basically cannot survive...
patients go to see a doctor,
Doctors are important,
, but they are just a factor in decision-making.
is always prone to attribution deviation , and
feels that I have made a great contribution. Examples like
are everywhere.
Many department directors and technical backbones,
becomes embarrassed after leaving the platform,
platform still prospers if you lose it...
hospital brand does not equal the personal brand of doctors,
leaving the hospital platform may not do anything,
title given to you in the system,
does not equal public recognition and reputation.
The only criterion for measuring whether a doctor is awesome,
is to see him leave the hospital platform,
How many other patients will recognize him!
Many department directors and technical backbones,
left the platform and became embarrassed,
platform still prospers...
With the multi-point practice of doctors,
and Internet medical development,
doctor brand operation has gradually gained the doctor and medical industry,
widely recognized and praised!
Doctor with a strong personal brand,
has better patient compliance,
has significantly increased the trust of doctors and patients,
has been affected by healthy and sub-healthy people,
has higher efficiency in improving health literacy.
In the future, we will work hard to practice internal skills and shape the brand.
is two powerful tools for doctors' career development, and
cannot be left out.
Otherwise, when the system and organizational shell fade, it will be difficult for
to survive...
The value of doctors,
depends on how many people you play a role in promoting the health of many people.
instead of waiting for customers to come to the door to see the clinic step by step every day,
does not contact the customers after the diagnosis,
tracks and understands their treatment situation,
instead of letting patients surround you,
This is contrary to the medical values and service concept of "patient-centered".
Not long ago, I chatted with two friends of the deputy chief physician.
They asked me how I view some doctors entrepreneurship,
I talked about my own opinions...
In addition to the professional value of being able to treat patients and treat patients well,
The commercial value of many people is actually underestimated by the market.
This requires that while pursuing technological improvement,
also needs to find ways to amplify its commercial value.
, for example, telling its own story through new Internet media,
, through stories, let the skills of its clinic and doctors fully demonstrate.
Primary medical doctors want to be famous doctors,
does not pass various certificates,
does not pass the professional title selection of experts and professors,
does not pass the brand story passed down through vivid word of mouth~ doctors in the system run doctors,
lacks market genes,
does not understand business management,
rely solely on first-class technology, a passionate and a handful of feelings...
cannot afford rent, salary cannot be paid, and a large amount of losses,
Is it valuable to start a business?
Why are many doctor groups,
in a sub-death state?
From nearly 2,000 doctor groups at its peak, there are only more than 60 active
in the market so far.
Think back then, these founders were all technical experts!
There is only one answer:
Operation management, business thinking and brand awareness , etc. determine your career success or failure...
