There are generally only two types of food destinations, either eaten or thrown away. However, the emergence of and food stores can reduce food waste.
In an expiration food store, you can drink imported beer in barrels for 10 yuan, buy imported German milk for 10 yuan, and take away a large bag of Leshi potato chips for 2 yuan... Everything is possible!
Generally speaking, the shelf life of the goods sold is within 1-6 months. The closer the food is to the shelf life, the cheaper it is, usually 20% to 50% of the original price. Behind the bargaining price of
is another "hidden market" that creates new value. Many people may not be able to imagine how profitable it is to sell expired food!
has calculated that the gross profit margin of expired food is around 70%. If you exclude losses, sites, labor, transportation, and warehouses, it can reach 40%.
even often has higher profit .
For example, a batch of expiration chocolates on the market, which were originally worth 500,000 yuan, can be bought at a price of 30,000 or 40,000 yuan, and can eventually be sold for about 150,000 yuan. One round and one round, you can make a net profit of more than 100,000 yuan.
01 A young man sets up a stall to sell expiration food earns a minimum of 3,000 yuan per day
In Chengdu, Sichuan, there is an expiration food store of about 100 square meters. The owner is also a post-90s boy named Cai Bowen.
Cai Bowen first came into contact with the expiration goods because he was inspired by a small vendor selling expiration drinks on the street stall. Once, he saw two young men selling expiration milk at the entrance of the community with shouting horns.
After a while, many people gathered around him, and he also ran over to see what good things he was selling.
I heard one of the young people say there that this is milk from a certain brand, and it expires in more than 20 days. Now it is discounted and sold at a cheap price. Don’t miss it when you pass by.
Because the brand of milk in the supermarket is sold for more than 60 yuan per piece, and the small vendor can only take it away for 20 yuan, so in less than a few minutes, he saw that the vendor sold several pieces.
After returning home, Cai Bowen was deeply inspired, and his entrepreneurial heart began to move, so he resolutely tried to set up a stall to sell food in expiration.
After picking up goods from some large stocking wholesalers, Cai Bowen went to farmers' markets, entrances of large stores, university night markets, old communities in the city, small stores, exhibitions and other liquidity locations.
But usually, he still talks about short-term rentals in the vegetable market or community shopping mall entrance, or the store being transferred. The four best categories of food that are sold in expiration are snacks, beverages, beer, and milk.
According to him, when he first came into contact with this industry, he actually didn’t know where to find the precise consumer group of expired foods. He could only rely on his own experience to choose places with high traffic.
Fortunately, the food itself is a "hot product", with hot sales and low purchase prices, which has long grasped the characteristics of everyone's greed for cheapness.
Therefore, at the end of the day, depending on the location, its daily turnover fluctuates around 3,000-8,000 yuan. If it is an old community in the city center, it has been sold out about 10,000 yuan, and there is also a situation where the goods have not been sold out and the goods are not enough.
Among them, the big brand imported, the well-known domestically produced futures , it sells the best, like Three Squirrels . If the brand is imported, young people also like to try it out, but the price is favorable and some people are willing to buy it.
Of course, in addition to the unparalleled price advantage of expiration food, Cai Bowen’s ability to succeed in this business is also inseparable from his business thinking.
First of all, Cai Bowen is well versed in the way of selling goods.
I wonder if you feel that the desire to buy is stronger than usual when you see a truck dragging a certain kind of fruit on the roadside?
is called "selling goods to pile up mountains" in jargon. There are many goods of the same variety, which often makes people feel very professional.
Compared with other small vendors selling late-expected goods, Cai Bowen usually sells goods for thousands of yuan, and all kinds of food are placed on the table locally to give customers more choices. This is a courage that others do not have.
He admitted that he also spent a day out and had more goods and good orders, and people who ordered good places would definitely make more money than those who placed casually on the roadside.
Furthermore, Cai Bowen has a very strong social ability and is well aware of the methods of dealing with people and things.
He can talk to these bosses any vegetable market, so he has several local stall transfer groups in his hands, so he doesn’t have to worry about the venue at all.
Cai Bowen said that in addition to the source of goods in this industry, the second important thing is to find various venues.
For novices who don’t know how to talk about the venue, his suggestion is that no matter whether they go to the community to look for property, shopping malls to look for offices, or vegetable markets to look for market offices, don’t be afraid that others will reject you.
Because they also need to make money, this is just a transaction, and there is no need to think so complicated, but there is still a certain skill to talk about the venue.
02 Playing the membership system, the young man opened two supermarkets,
html, and the starting point of the business always starts with setting up a stall.After setting up a stall to sell expired food for a period of time, Cai Bowen slowly accumulated some industry experience. He concluded that the consumer groups who buy expired food are mostly middle-aged and elderly people and college students in the urban area.
sees that the daily transaction volume is rising steadily, and trading for 4,000 or 5,000 a day has become the norm. Not satisfied with small-scale development, he had greater ambitions and decided to open a store to sell expired food. After selecting
, Cai Bowen finally chose the store and opened a membership supermarket near a university in Chengdu.
The specific way to play the supermarket is: experience membership is 9.9 yuan/month, annual membership is 99 yuan/year, and after one month of experience, you must be transferred to an annual membership. As long as customers become members of their store, they can enjoy super low membership prices.
For example, the purchase price of genuine Yibao mineral water 500ml is 0.89 yuan, the retail price is 2 yuan, and the membership price in his store is 0.99 yuan.
For example, a box of foreign brand chocolates can be purchased at about 10 yuan, retail price 68 yuan, and member price 38 yuan.
I think everyone will definitely have such a question: Can you still earn back the rent with such a low retail price?
is actually really good, because Cai Bowen orders for products with normal periods at , Alibaba Retail Tong , Huizhuan, and other small and medium-sized supermarkets. If you place an order today, you can deliver it to the supermarket door the next day.
So its operating cost is very low, it is just responsible for receiving goods, ordering goods, and loading goods, which greatly reduces transportation costs.
However, once a customer buys food that is expired, the profit is very profitable. Anyway, as long as the quantity is large, you can purchase food that is 10% or 20% of the price.
At the same time, in order to promote the promotion of absorbing surrounding residents to become members, he also spent nearly 10,000 yuan to buy 4 machines, 2 game consoles, 2 shake car , all of which were changed to game coins.
will be distributed in the form of member benefits. Each member can go to the store to receive 2 free game coins every day. After the excess, it will be calculated at 0.5 yuan per pc. After a combination of
, the drainage effect is not average, but super good.
Not only did students become loyalists of Cai Bowen’s member-based shops, but even residents with children around him would take a long way to his shop to buy some goods, and a win-win situation was formed. Finally, he has achieved 1,000 members.
Later, community group buying appeared, and Cai Bowen opened a fresh food supermarket according to this model. The two stores can share members, which is also a business method of retail price + member price, which makes up for the shortcomings of the expired supermarket.
