A country and a nation, the most terrifying thing is that its fundamental culture has perished. If the culture is perished, it will never be repatriated and will never turn over. —— Nan Huaijin
Recently, Li Ning has completely failed. A new product launch conference aroused the anger and disgust of the people across the country, and was scolded to the point of being completely cursed!
As we all know, in recent years, Li Ning has been loved by consumers with his "national trend style". Under the pressure of a number of foreign brands such as Nike and Adidas, he has made a way and carried the banner of domestic brands.
has always been called by many people: The light of domestic products.
, and Li Ning has always implemented the patriotic slogan, designed many "Chinese style" trendy products, and even directly printed the Chinese word on the clothes, demonstrating Li Ning's feelings for his family and country everywhere.
But no one expected that Li Ning, who was promoted and supported by the whole people, would hurt the hearts of all Chinese people this time.
On the catwalk of this winter's new product launch conference, the "Ghosts are here" was staged!
The clothes that started are still normal.
But after several groups, the style suddenly changed.
One of the new winter products, both in color and style, looks very similar to the "military uniforms of the Japanese invaders of China" back then.
, especially the official announcement picture is more obvious.
plus those two particularly eye-catching curtains, which is no different from the military uniforms of the Japanese invading China.
After the incident, the anger of netizens instantly ignited, and they scolded Li Ning:
"Isn't this the Japanese devil?"
"It's simply a shame to make money from China and still do this."
"Eat Chinese rice and smash Chinese bowls".
...
hms listened to.
Soon, another netizen revealed that Li Ning's current executive director is a Japanese Chinese.
was born in China. He went to Japan to study in the 1990s and went to university in Japan. He then added Japanese nationality and changed his name to Takeshi Takasaka.
worked in the Japanese brand UQlo for more than 20 years and joined Li Ning in 2019. Uniqlo insulted China and discriminated against China due to the "Xinjiang Cotton" incident...
It is hard not to guess whether Li Ning's new product show was intentional and private goods.
But it made netizens really angry and not only this, but also Li Ning's arrogant attitude and response.
When the matter became more and more serious, Li Ning's official did not respond immediately.
But a senior executive of Li Ning posted on his Moments saying:
"Our consumers have accumulated Chinese culture and inherited educational knowledge. We should reflect on ourselves..."
words are full of irony, and the meaning is clearly expressed: Li Ning is not wrong, what is wrong is consumers, we are not cultured.
even used Song Dynasty samurai's hat-shaped helmet and Lei Feng hat to whitewash himself.
I want to say about this shameless behavior:
If one or two people look at it, it may be a prejudice and a problem for the consumers.
But if everyone looks at it and thinks it is a Japanese military uniform invading China, it must be that it has problems with its design.
Li Ning did not reflect on and correct the criticism, but instead mocked consumers for their ignorance with an arrogant attitude.
Objectively speaking, even if this public opinion is aside, any consumer has the right to question it.
failed to apologize in time, but instead criticized netizens, mocked consumers, and educated consumers...
Is this the pattern that a large patriotic enterprise should have?
Really, don’t insult China’s hat with the Japanese’s butt hat. Lei Feng hat, are you clearer than anyone else.
To be honest, as a Chinese, in order to support domestic products, I have also bought a lot of Li Ning's clothes and shoes. It is realistic, but in fact, many of them have been in the national trend series are not cheap.
Consumers are not fools.
But many people still choose to support Li Ning and support domestic products. Why? is not just to win the breath, for national sentiment, to prevent foreign brands from exploiting, and to make our own brands stand up.
This is why everyone angrily said that:
"I treat Li Ning as a domestic product, and Li Ning treats me as a colonel."
This sentence is not only a complaint, but more of a grief and anger. It harvests everyone's feelings, but behind it, it does dirty things that tramples on the bottom line and hurts national emotions.
Ask yourself, from "Ghost Service" to the after-effect response, as well as those sarcasm and arrogance...
Li Ning, are you worthy of the title of "The Light of Domestic Products"?
The reason why this incident made the entire network angry is that in addition to the harm of crossing the bottom line, it also reveals the smell of "cultural invasion" from the inside out.
It’s not that I am overly sensitive, but that I have seen too many such invisible cultural aggression, which has subtly influenced the thoughts and concepts of the people.
Japanese kimono, Tsinghua Academy of Fine Arts squinting eyes, Nanjing Summer Festival , offering Class A war criminals, poison teaching materials...
even didn't know when, in the bustling commercial area, KFC , McDonald's , Starbucks , Korean barbecue , and Japanese food can be seen everywhere.
Chinese-style restaurants account for very few, gradually disappearing...
Even the festivals are in contrast. On the one hand, Valentine's Day, April Fool's Day, Christmas, Thanksgiving, Mother's Day, etc. abroad are very prosperous every year;
More and more people are interested in foreign festivals.
On the other hand, we gradually become cold towards our own traditional festivals such as Cold Food Festival , Lantern Festival, Dragon Boat Festival, Qixi Festival, Double Ninth Festival, etc.
Regarding the large-scale influx of foreign culture, some Chinese people have completely recognized it from the beginning, from the beginning to be disgusted, at a loss, gradually began to slowly accept it, and even insensitively.
Cultural invasion is the most vicious among all kinds of invasions.
Mr. Nan Huaijin once said: "A country, a nation, the most terrible thing is that its fundamental culture has perished. If the culture is perished, it will never be repatriated and will never turn over."
Really, always be wary of cultural invasions that can be everywhere.
Don’t dislike it. Some bad people in the dark have never stopped their invasion of private goods and ulterior motives in our country.
What's more, this time Li Ning's "Japanese Military Uniform" incident reflected more than once emotional intensification, but a huge trauma to all Chinese people's national emotions.
What this layer of clothes brings out is a bloody and tears history full of pain and hurt.
So this time, we must exaggerate it, and we will not accept rebuttals and we cannot give in any further.
That’s right. As an enterprise, we naturally need innovation, but we must never forget history and shame for innovation.
You need to understand what to do and what not to do.
As Mr. Lu Xun said: "Use the brain, release your eyes, take the essence, and remove the dross!"
You must maintain a high degree of vigilance, have your own rigorous discernment ability, distinguish between good and evil, beauty and ugliness, choose the good and use it, and remove the bad.
We have been emphasizing the light of domestic products over the years.
What is the light of domestic products?
The most essential and most important thing is to understand where your roots are.
Respect the country, respect culture, and respect consumers is the true light of domestic products.
