Dazhong.com·Poster News Reporter Zhu Xiaochong Report
On October 19, Li Ning official Weibo issued a statement saying: Recently, there have been discussions on some products of the "Meng Zhu Xing" show on the Internet. Li Ning Company pays great attention to this. The design and styling of the related products have brought confusion and doubts to everyone. We sincerely apologize.
In response to the controversy over related products, Li Ning Company explained that the design of this "Dream Chasing" show is based on the theme of "flying", drawing inspiration from pilot equipment and showing human dreams of constantly exploring the sky. Among them, the flying hat design that everyone discussed most was derived from ancient Chinese helmets, outdoor protective hats and cotton hats. The products are presented in a variety of colors and styles, and have professional functions such as windproof and warmth to adapt to more outdoor wear scenarios.
In addition, Li Ning Company also stated that as a professional sports products company in China, it is their belief that they have always adhered to to create products that are popular with the public, more professional and more design-oriented. We sincerely thank everyone for their valuable suggestions and opinions. The company will humbly listen to various voices and feedbacks and make products that consumers recognize more.
It is understood that on September 20, Li Ning Company held a new autumn and winter product show with the theme of "Dream Chasing" and the show was held at the airport. Li Ning joined hands with 7 new designers to integrate flying elements into the design, and jointly interpreted the understanding of "pursuing dreams and walking" with the three themes of "flying the wind", "divine work and heavenly things", and "flying the sky".
Judging from the official video, the video of this show is about 10 minutes, and the show is sorted by white, yellow, brown, green, etc., among which the green appears in about 4 minutes and 40 seconds. Several sets of dark green hat styles have caused huge controversy.
Affected by this incident, Li Ning's stock price has been falling for several days. As of 14:00 on October 19, the decline was more than 4%, and the per share was quoted at 54.05 Hong Kong dollars.
