Just as mobile phones replace cameras, "When will TV replace cinemas" is also a long-lasting topic on the Chinese Internet. I remember when I was a child, someone discussed whether TV was popular and no one went to cinemas. Today, cinemas are living well, and there are many people watching every festival or blockbuster movie.
Is it impossible to say that "TV replaces cinemas" at all? Then isn’t this in the “title party”! Today, let’s start with the development history of TV and theaters and carefully analyze “when will TV replace theaters”!
is different from what everyone imagined. In the 1990s, when color TV just flew into Chinese families, TV once crushed the theater. I once heard from my parents that when they were young, they spent 50 cents to watch movies, which was a daily leisure method. Later, after buying a TV at home, no one went to watch movies, so that the only cinema in the town went bankrupt.
Just as presented in " Paradise Cinema ", in the face of the impact of color TV, traditional films have no competitiveness in terms of pictures and sound effects. At the same time, there are rich TV programs and TV series on it, and the content is more attractive than old movies. Under the double crushing of technology and content, traditional cinemas have closed down one after another, which has also given rise to the view that "TV will replace cinemas".
("Cinema Paradise")
Then how did the theater turn against the wind and create a grand occasion everywhere today?
color TV surpassed traditional theaters through technology and content, and the theater also regained its place through technology and content.
technology is the underlying foundation, and the content is the superstructure. Only with advanced technology can more exciting content be presented .
So cinema technology has ushered in a series of innovations in just over a decade, from the initial digital movies, to the wide screen with larger pictures, 3D technology with immersion, and then to the IMAX giant screen movies that pursue the ultimate viewing. Combined with supporting facilities such as surround stereoscopic audio, massage seats, and central air conditioning, it has finally achieved a comprehensive experience upgrade. Even in today's townships and small cities, watching movies is still regarded as a trendy and luxurious leisure method.
(IMAX giant screen hall)
I remember that in the second half of the year, a movie ticket cost seventy or eighty yuan, and it does not support online ticket purchases. It is not easy for most families to spend. I was taken to watch the latest movie " Eavesdropping Storm " for the first time by my family. I didn't understand what it said, but I remember it was dark inside, the air conditioner was very cold, and the sound of a car crash and explosion in the play came from the side, and the sound was so loud that my eardrums were trembling.
Even my mother said that when she was a child, the screening room in the village was smelly and there was only a fan, which was stuffy and hot. The people inside were talking and eating melon seeds while watching. is not the same thing as the current theater.
(Showroom: Memories of a Generation)
With a technical foundation, it naturally gave birth to high-quality content. Film industry blockbusters such as "Avatar" and "Adventures of the Center of the Earth" were born at that time. Taking "Avatar" as an example, there were three IMAX theaters in Beijing at that time, and every scene was full and it was difficult to find a ticket.
(Avatar)
020 "Interstellar" IMAX version was re-released. I specially selected the midnight show to watch it. There were only three people in the whole show. I sat in the center of the theater, staring at the slowly flowing black hole in front of me, feeling a huge gravity that wanted to pull me up from my seat and swallow it; listening to the explosion sound of the space station from violent to abrupt end, I seemed to have been thrown into space and rotated with the debris. At that moment, I felt unprecedented loneliness.
(Interstellar Crossing)
Until you leave the theater, you still can't calm down. This is the shocking experience brought by advanced technology and top content. It is not only to impress users, but to let users enter it, personally experience the ups and downs of the story, feel the protagonist's feelings, and what the protagonist thinks, so that after the story ends and returns to reality, users even find it difficult to accept it, and a huge sense of conflict occurs in their hearts.
Of course, this is a good movie. If you encounter " Tiny Times ", you can't sit still.
It is precisely because of the comfortable and advanced experience that the theater has developed at its peak, completely shattering the concept of "TV replaces movies". The concept of "watching TV can relax, but only enjoy watching movies" is deeply rooted in people's hearts.
At the same time, has the TV made no progress at all?
In fact, after the millennium, the innovation of TV technology was also rapid, completing the upgrade from CRT to LCD TV. The TV screen became larger and larger, and the clarity also increased sharply. In the early days, there were large screens and full HD, and later ultra-definition 4K, side-in backlight, direct backlight and other technologies, all of which were powerful proof of the evolution of TV over the past decade. The problem with
is that these are not enough. These technological upgrades have not left the 30% of the land of LCD TV. cannot bring significant changes in the audio-visual experience, achieving a cinema-like immersion-the taste of enjoyment.
Although there is an OLED TV that focuses on picture quality, its flaws such as easy to burn screens, short lifespan, and low brightness are destined to be difficult for OLED TVs to bear the banner of TV experience. The "home theaters" that were popular in the past few years are also difficult to popularize due to their high prices, and are now silent.
(OLED TV must be suspended from time to time to avoid burning the screen)
Is the TV destined to not reach the theater experience? After so many years of development, television can only become a carrier for family-friendly TV series and silly and sweet variety shows?
TV industry needs revolutionary technology.
When the entire TV industry was in a bottleneck, the world's leading color TV brand TCL took the lead and launched the attack.
(Mini LED is known as the "next generation screen display technology")
In 2017, TCL made a development of Mini LED technology, which is known as the "next generation large-screen display technology"; in 2018, TCL showed the world's first Mini LED prototype on IFA, causing sensation inside and outside the industry; in 2019, TCL took the lead in mass production of Mini LED TVs and became the leader in Mini LED technology.
(TCL was the first to develop)
Mini LED is the "Golden Apple" that broke through the bottleneck of the industry.
Mini LED, as the name suggests, is the backlight technology of ultra-fine lamp beads. As we all know, due to the existence of backlight boards, LCD TVs have problems such as poor contrast and inaccurate light control. Mini LED technology achieves precise light control through ultra-intensive ultra-fine lamp beads, and the pure black picture does not leak light.
also supports ultra-high brightness, bringing true Dolby HDR effect and color expression, making the picture more vivid and the details clearer.
(high brightness brings more details)
more importantly lies in the fact that Mini LED technology has greatly improved the screen expressiveness of large-size TVs. Due to the large size, the requirements for various screen technologies have increased exponentially, so it was difficult for the industry to make high-quality large-screen TVs in the past.
And TCL organically combines Mini LED technology with a 98-inch large screen to launch a series of Mini LED giant screen TVs. Since then, the screen expression of the TV can compete with mainstream cinemas, and watching TV has become a pleasure.
Some people say that no matter how big a 98-inch is, it is not as big as a cinema screen. In fact, the feeling brought by the screen size is related to the size of the space. Compared with the huge screening room, the experience of watching a 98-inch giant screen TV in your own living room is not bad at all.
So can TCL's giant screen TV replace cinemas? The so-called transcendence does not lie in one picture, one scene, one movie, but in an overall and all-round upgrade of the viewing and experience.
Take the TCL 98Q10G Mini LED giant screen TV recently released by TCL as an example, which further refreshes the picture quality of giant screen TV. is known as "the most worth buying 98-inch giant screen TV in 2022".
(TCL 98Q10G installed)
TCL 98Q10G adopts a 672-level microlens Mini LED golden partition. Compared with ordinary Mini LED light control accuracy is increased by 260%, which can greatly reduce halo , and the picture details are rich.
is also combined with TCL's self-developed light control technology. The TCL 98Q10G has a peak brightness of 1600 nits, which can achieve an ultra-high contrast of 16 million:1, making the light and dark details of the picture clearer and closer to the real world.
(Golden partition symbolizes the optimal solution to the impression and cost)
In addition, TCL 98Q10G has 95% DCI-P3 movie-level primary colors with high color gamut, full and clear colors, and there will be no slurredness. The colors displayed are closer to the natural feeling of the human eye. The field that the theater is proud of is also conquered by TCL's giant screen TV.
(color expression of TCL 98Q10G)
TCL 98Q10G also supports full channel 4K 120Hz true high brushing, ensuring the tension of the sports screen. Even the changes in the fluttering folds of the players' clothes when they run can be truly displayed, and the effect is no worse than the live viewing seat.
On the other hand, most movies are still shooting and playing at 24Hz. The reason why they look good is that the huge screen makes the audience ignore many details and flaws, which has an advantage for small TVs, but they have been overshadowed against the same large-sized giant screen TVs, and the smoothness of the picture is completely incomparable.
's excellent picture has made TCL 98Q10G obtain the IMAX Enhanced cinema-level professional certification. This certification requires meeting a complete set of performance standards strictly formulated by top technical experts in IMAX, DTS and Hollywood , symbolizing the current top TV screen - this time it has really become the theater level.
TCL 98Q10G not only has excellent graphics, but also has first-class sound effects. It is equipped with 2.1 channel Anqiao audio, which supports Dolby Atmos, bringing a more three-dimensional and ultimate audio-visual experience. Just like a theater, the sound surrounds three-dimensional and comes from all around, bringing users a feast of audio and video.
What is unforgettable is that after watching "Interstellar" on TCL 98Q10G, I regained the feeling of watching the IMAX version in 2020. I once again felt the huge conflict that was pulled into the story and threw it out again. This also made me feel that "TV can replace the theater" .
TCL 98Q10G is just a representative of TCL's many excellent products. Advanced technology has given TCL TV excellent product strength, and the market has also given fair evaluations - In the Mini LED TV market in the first half of this year, TCL ranked first with 55.74%, and one company exclusively occupied nearly half of the share.
is also the 98-inch large-screen TV market in the first half of this year. TCL is far ahead of its peers with a share of 40.96%. It can be said that in today's global high-end TV market, TCL is a well-deserved leader.
(TCL is far ahead in the high-end TV market)
TCL's Mini LED giant screen TV has set up a technical foundation, and high-quality content naturally comes one after another. The 2020 Spring Festival Xu Zheng directed the movie "囧妈 " was officially announced to be on the streaming media. In October of the same year, after Netflix broadcast "The Back Wing Abandoned Soldier", sales increased by 125%.
("The Abandoned Soldiers of the Rear Wing")
can find an interesting phenomenon through comparison. From 2020 to the present, it is a period when TCL Mini LED TVs and giant screen TVs are sold out all over the world, and it is also a period of booming development of streaming giants such as Netflix, Disney, and Apple TV+. This is easy to understand - the 4K blockbusters that Netflix has worked hard to shoot cannot be watched on 1080p TV.
(Netflix revenue has been rising all the way)
The dual advantages of technology and content, the familiar taste is back. The reason why many people are sure that "TV cannot replace cinemas" is because they have seen the grand occasion of cinemas since the millennium.
I have always believed that "the authorities are confused, the bystanders are clear" can also refer to the dimension of time - what we despise and criticize at the moment may be the pillars on which we rely for the next decades, and what we advocate and admire now may be a drop in the ocean that is about to disappear.
might as well pull the perspective a little forward. We can see that TV has had moments that surpass theaters, and then look farther. Who said that will not replace theaters in the future? At least now, the combination of large-size screen + Mini LED ultimate picture quality + shocking sound effects makes "TCL TV replaces theaters".
Whether it is the development of movies or TV, they are pursuing better storytelling. Whoever tells the story more vivid and immersive will retain users.
Today's TV and cinema are more like the relationship between high-speed rail and aircraft. They coexist and lead users to the other side of beautiful content. In the future, there will be a "flying iron" or "rocket" to replace aircraft high-speed rail, and in the future, there will be "super TV" to eliminate TV and cinema.
I firmly believe that this product will evolve from TV. The reason is very simple: when the movie viewing experience is full, the competition is the depth and breadth of scenes, and TV has significantly more application scenarios than cinemas, including variety shows, games, and VR.
The one that reaches the destination is even less likely to be eliminated, and the same is true for theaters and TVs. If
is eliminated, it will never be able to reach the other side.
