According to legend, "bathing" originated in the ancient Roman period. In order to strengthen the body, people at that time used charcoal and volcanic stones to recharge their bodies when taking a bath. This is the prototype of a sauna. In ancient my country, bathing was not only for cleaning, but also a kind of social etiquette and pious attitude, so it was said that bathing, changing clothes, burning incense and purifying hands. Of course, it is not that high-end now. Bathing is just for cleaning and hygiene. Many people’s homes may be affected by space and environment and take a bath. If there is a bath center nearby, it will save too much trouble. Especially in the cold northern regions, taking a hot bath and steaming a sauna can help people remove physical fatigue and mental stress, and the word "comfortable" is absolutely appropriate.
However, to this day, there are fewer and fewer people in the bath center. I occasionally find that it is a waste of time and there are very few customers. What is the reason why brought the once popular bathing industry to an end? Why don’t people want to go to the bath center?
1. The origin of the public bath hall
Ancient Buddhism had the teaching of bathing and changing clothes every morning, which means "get rid of seven diseases and get seven blessings." Due to the large number of monks, Buddhism has specially set up a "bathroom courtyard" to prove the saying "body and mind are pure". During the Tang Dynasty, was introduced to Middle Earth. Li Shimin also built a bathing hall in the palace and bathed with Wu Zetian . By , the bath hall was no longer exclusive to the powerful, but entered the ordinary people. The public bathrooms in Beijing are called "bathrooms" and are already quite large.
The development of the bathhouse has formed a unique distribution due to its different locations. Because the climate in the south is relatively mild and the water resources are abundant, it prefers family bathrooms, and public bathhouses are gradually eliminated. In the north, the bathhouse culture has been fully developed due to the cold and dry weather. In universities located in the north, local children are accustomed to "meeting honestly" in the bathhouse, while students from the south are trembling with the "naked men" all over the room.
With the improvement of economic level, bathhouses no longer have the function of bathing. Popular bathing may be relatively close to traditional bathhouses, and the bath center is a comprehensive industrial upgrading. In addition to basic bathrooms, showers, saunas, massage rooms, lounges and other facilities are all complete, and the environment, functions and services are comprehensively improved. Some high-end baths even have a variety of leisure and entertainment sections such as gyms, yoga halls, shooting halls, tea art appreciation, etc., making bathing more and more "comfortable"!
2. Why don’t people go to the bath center?
The bathing center in the early years was full of streets, and there was one in just two steps. But now, even near the living area, it is difficult to touch the bath center. to apply for a card to spend, and you will find that no matter when you go, there is very little traffic inside, and often it will not take long to run away again. You leave a card "shiver". Why don’t people go to bath centers now?
1. Epidemic prevention and control. has to be said that the epidemic has severely hit all real industries. You said that dine-in is not allowed for three meals a day, so who even ran out to take a shower? Under the epidemic prevention and control, people have developed the habit of trying not to gather together. You can also wear a mask when you go shopping in the mall. Isn’t it appropriate to wear a mask when taking a shower? So it is understandable that no one goes to the bath center.
2, consumption downgrade. The long-term impact of the epidemic has caused the economic recession to be obvious, and many people feel that their pockets are cramped. In the past, I had nothing to do and had a drink and gathered together, and took a bath to relax. Now I have to go from Huazi to Liqun when I smoked. For unnecessary consumption, many people save as much as possible.
3. Service downgrade. bath center is also a cyclical industry. In winter, I take a bath at home. Sometimes the temperature is not enough, and sometimes the experience is not good. Go to the bath center to take a hot bath and experience it is full. But when summer comes, the flow of people in the bath center has dropped significantly because many people choose to wash at home. is so clear that the cost of rent and other things in the bath center is not divided into winter and summer. Without profit, the service level will naturally drop. In such a vicious cycle, there are fewer and fewer customers.
3. Change will be done, and the industry will be upgraded again
bath center is considered a service-oriented industry. Eliminating the impact of force majeure of the epidemic, if the business is not good, you may also need to consider the problem from your own perspective. Not long ago, a hot spring hotel was opened at your doorstep, called Shengtang International . Listening to the name, it feels like it’s a accommodation and a bath. In fact, people really have everything and can eat. The reason for consumption is that the hotel has a hot spring swimming playground on the second floor. In winter, the temperature inside is like a bathhouse. After taking a shower, you can go to the water playground next to you by wearing shorts. The children are so reluctant to go home.
In such occasions, you may not be able to stay or eat inside, and even take a shower can be done at home, but just because your children love to play, you will inevitably get a card. Once you have applied for a card, will you take a shower every time you take a child? This is a business that is not a bathhouse.
Nowadays, many service industries are building comprehensive service venues. For example, foot bath clubs and SPA halls, bathing is just one of the functions, including entertainment, leisure and eating, all-inclusive, which gives you a competitive advantage. If you encounter a brand of a bath center on the street now, maybe it is really just a bath place, relying on a single project, it will inevitably be eliminated!
Conclusion
Bath center is cold, which is generally due to three reasons: epidemic prevention and control, people's consumption downgrade, and industrial services downgrade. But every industry is constantly developing, and perhaps the bath center has completed industrial upgrading as another identity and is thriving. service industry must be the king of content. As long as customers’ real needs are taken into account, the business will definitely be bad!
What is the traffic in the bath center in the area where everyone is located? Is there any industrial upgrading?
