case background
glasses consumer groups are not restricted, both men, women, young and old. According to the latest joint survey by the Ministry of Health and the Ministry of Education, the incidence of myopia among Chinese students has risen from fourth place in 1998 to second place in the world in 2000. The myopia rate for primary school students is 34.17%, the myopia rate for junior high school students is 54.96%, the myopia rate for high school students is 80.36%, and the myopia rate for university graduates is as high as 87.67%. Myopia diopter in children under the age of 13 years old increases by 125 degrees per year, and nearly 80% of primary and secondary school students have different degrees of visual fatigue symptoms. There are about 400 million myopia patients nationwide, accounting for more than one-third of the total myopia in the world. The number of students in primary, middle and primary schools accounts for about 150 million. It is equivalent to the total population of one Japan or the total population of five Canadas. There are more than 130 million elderly people in the country, and 90% of these people need glasses. In addition to practical functions, glasses are also given decorative functions, which further gave birth to new business opportunities in the Chinese glasses market.
As residents' income level increases, glasses are also given more functions. For example, sunglasses, in addition to reducing the effect of sunlight to protect the eyes, more people pay attention to the beauty of the style, and even specialized children's sunglasses. For example, smart glasses , VR glasses, AR glasses make glasses a part of smart life, and the future prospects are limitless. Glasses are also subdivided into more functions and occasions, such as ski goggles , swimming goggles, car goggles, driver goggles, fishing goggles, etc., and more and more high-end glasses appear in the market, and market demand is increasing year by year.
Methodology
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1. Through customer base portraits, understand the population type near the business district and choose whether to target the residents or working people. At the same time, based on the portrait of the business district customer group, the corresponding target customer group is clarified.
2. Through supporting facilities, understand the distribution of supporting facilities in the business district and obtain the centralized location of the customer cluster. Through store rental information, better select the location of the business district.
3. Through the surrounding business formats, understand the distribution of related business formats of mobile phone stores around the business district, help stores seek profits and avoid harm in the business district, and choose more suitable locations.
Detailed analysis
With the continuous improvement of people's living standards and the development of technology, this has made electronic products popular among the public. This will make people rely on the use of electronic products, which will have a certain impact on people's eyesight. The myopia rate for primary school students is 34.17%, the myopia rate for junior high school students is 54.96%, the myopia rate for high school students is 80.36%, and the myopia rate for university graduates is as high as 87.67%. The average annual increase in myopia diopter in children under 13 years old is 125 degrees, and nearly 80% of primary and secondary school students have different degrees of visual fatigue symptoms. In addition to practical functions, glasses are also given decorative functions, which further gave birth to new business opportunities in the Chinese glasses market.
Because the market size is large enough, the market prospects are also very good, and the threshold is not particularly high, so many people currently want to try opening an eyeglass store. Before opening a store, they must conduct some research on the customer groups around the store. Only when you have a deep understanding of the customers can you better position your eyeglass store. Generally speaking, I think the following indicators need to be considered.
Customer portrait
From the customer portrait, we can see that the permanent population in this area is relatively large, which can be seen that the number of myopia in this area will also be relatively large, which will promote the development of eyewear stores. And from the pictures, we can see that the population distribution in this area is relatively dense, so opening a store in this area will also bring certain fixed customers to the store.
Income level
From the income level, we can see that the income level in this area is relatively high, which will be conducive to the development of eyewear stores. Because a higher income level will bring a certain economic foundation to the development of eyewear stores, it will provide a certain development environment for the development of eyewear stores.
consumption level and age distribution
From the consumption level, we can see from the consumption level that the consumption level in this area is relatively high, which will allow eyeglass stores to develop better in this area, because a higher consumption level will promote the development of eyeglass stores. From the age distribution, we can see that the age distribution in this area is relatively young, which will promote the development of eyewear stores to a certain extent, because the proportion of myopia in children is relatively high, which will promote the development of eyewear stores.
Real estate information
From the above picture, we can see that the number of communities in this area is relatively large, and the distribution is also relatively concentrated. This will promote the development of eyewear stores, because the main customer group of eyewear stores still comes from the community.
peripheral competitors
From the peripheral competitors, you can see that there are a large number of eyeglasses stores in this area, which will make the competitive pressure in this area more. This requires new eyewear stores to have better technology and richer products to attract customers.
summary
The development of glasses stores is showing an increasing trend. With the increasing demand, the market for glasses stores is also increasing. But it is also the increase in the market, and the competitive pressure in this industry is also increasing. To stand out from the industry, you must have your uniqueness.
