Do you know about the emerging industry of escape room? The so-called escape room is a real-life escape game. Some people open this kind of store and design the game routes and props in the store based on the themes and scenes such as movies and games. Generally, they are mainly thrillers, suspense, and reasoning, in order to improve the player's adrenaline and make the player feel very exciting.
Escape Room has not been around for long, but it has become the most fashionable and fashionable event at present and is very popular among young people in big cities. Therefore, the market size of this emerging industry is also very large. It is expected that the market size of escape room will reach 7.97 billion yuan in 2022, and will reach 17.59 billion yuan in 2026. The number of employees in this industry is also growing rapidly. In the first-tier mainstream cities of Beijing, Shanghai, Guangzhou and Shenzhen, there are as many as 10,000 employees.
The gameplay of escape room is diverse. A survey shows that in China, the escape room with horror themes is the most popular among Chinese consumers, accounting for as high as 83.9%, followed by the martial arts theme, accounting for 60.6%, and then the palace type, accounting for 58.8%. In addition, escape room can be divided into immersive and semi-immersive, among which immersive is the most popular, accounting for 59.4%, and semi-immersive is 57.8%. Perhaps it is because immersiveness can make people feel more immersive.
Although escape room is still an emerging industry and is actually a niche entertainment method in my country, it has become increasingly popular. The number of players is increasing. The survey shows that the number of escape room consumers spending in the future is only 12.5%, while the unchanged consumers account for 56.9%, an increase of 30.6%. In other words, the growth rate of consumers in the escape room industry is very stable, and the stickiness of players is also very high, so many capitals are investing in the escape room industry.
Why do people like to play escape room so much? There are two main reasons for this. The first is that escape room can relieve stress. Many consumers who escape rooms are office workers, and office workers are under great pressure. Many people may even experience long-term insomnia at night. If the pressure is not released in time and is backlogged for a long time, it will affect their health.
Therefore, these people with great pressure chose to play escape room, and they chose the horror type, just to let themselves shout without any scruples and release the depression in their hearts.
The second is because people have the idea of trying new things. Young people are always more inclusive about new things and are willing to try them. Escape room is a new thing, which is not available in all places in China and is very scarce. Therefore, young people prefer to experience this kind of game that has not yet been popular.
Nowadays, many people who have played escape room are already a little addicted to this game. The survey shows that 50.3% of consumers play escape room on average once a month, and 31.3% of consumers often play escape room.
However, this is an emerging industry after all, and many aspects have not yet been standardized, leaving many loopholes. Some male players regard escape room as a breeding ground for pornography based on the characteristics of escape room. Those perverts achieve their dirty goals through escape room.
How is this implemented? If you have watched the video of escape room, especially the horror-themed escape room, you will know that female players are more frightened when playing escape room. Once women are frightened, they will instinctively look for men to protect and hide in the arms of men to find a sense of security.
is the way to do this, which makes many male players discover the "unexpected joy" of escape room. As long as they play escape room with a horror theme with women, there will be many opportunities to pick up women, and even take advantage of them. Women will not notice these things in a panic. This way makes some male players feel fresh and exciting, and then get lost in it, get hooked up to play escape room, and often ask female friends to play with them.
Of course, this approach actually has positive meanings sometimes. For example, it is easy for an ordinary couple to increase their feelings through this interaction, narrow the distance between each other, and then get together. However, most people take advantage of the opportunity, and it also makes some female players inadvertently take advantage of it.
Escape Room is just an emerging industry. If you want to go longer and get more acceptance from more people, you must have laws and regulations to restrict it. However, this approach to taking advantage is indeed difficult to be restricted. Maybe only female players can pay more attention. What do you think about this?
