htmlOn October 28, "EISI Yisi-Ginseng Deer Whip Oyster Peptide" tablet candy was released first on the JD Health platform. This new product focused on improving men's health was jointly built by EISI Yisi, a men's health brand under Shangyao Cloud Health, and JD Health Men's Health Hall, and efficiently developed, and achieved good results on the day of its first release.
EISI Yisi, as a new men's health brand, showed a "new" style as soon as it was unveiled at the end of August. It innovatively launched the industry's first "dramatic" brand peripherals during the launch stage.
preheating period, EISI Yisi created the Lego convenience store scene with the concept of a charming convenience store, creating a story that is about to be launched; after it was launched, EISI Yisi - Charming's door-to-door delivery, and combined with the truck model + product gift box, it creates an atmosphere of delivery on the shelves, bringing users a more speed and interesting delivery perception.
At the same time, EISI Yisi has also changed the common promotion and marketing in the industry. It focuses on the preferences of young people and focuses on the content operation of on Internet social platforms such as "Double Micro and Yi Dou", and uses more warm and interesting content and easier and friendly communication methods to communicate with the target population, spreading brand propositions and health concepts.
On the Douyin platform, EISI Yisi’s Douyin account—“EISI’s Human Observation”—has resonated with many users with high-quality homemade content, and the number of views has exceeded one million.
On Weibo and WeChat, EISI Yisi focuses on exporting knowledge content of male health subculture, providing young men with emerging health information and health service support.
focuses on young people's brands, with creativity and vitality everywhere. EISI Yisi always allows young people to gain a different kind of ease in consumption and perceive the brand's cultural proposition through some vivid and playful marketing interactions.
"With innovative concepts and products, breaking people's existing understanding of the traditional pharmaceutical industry and refreshing the public's understanding of men's health consumption." This is exactly the original intention and vision of the EISI brand, and it is also the product gene of this "EISI Yisi-Ginseng Deer Bian Oyster Peptide" tablet candy.
platform empowers, Shanghai Pharmaceutical EISI+JD Health Men's Health Hall
Insight into consumption pain points, join hands to iterate and innovate, fill industry shortcomings
With the development of the times, men's attention to their own health is increasing in the new era, and the annual compound growth rate of men's health categories is more than 20%, with high demand and high growth rate. At the same time, EISI Yisi and JD Health have also found that the male health consumer groups and consumer demand are changing.
data comes from JD Health Men's Health Center
In addition to the growth of traditional health care and middle-aged and elderly consumer groups, the men's health consumption industry has also shown a surge in the proportion of young, elite, highly educated and high purchasing power groups. Young elites focus on getting rid of the physical sub-health crisis, hoping to have a better physical and mental state to enjoy life and work hard for their careers. Improving pregnancy preparation and sperm quality has become an important problem for married men.
consumer group structure is changing, but the hot search terms are still fast-acting delays, insomnia, oyster extracts, maca extracts, etc. that have not changed for many years. The supply side is still using traditional methods to spread out old consumer knowledge and traditional products. This has led to the public's awareness of men's health brands always staying at the traditional stage. In addition, safety issues such as illegal addition of drug ingredients in ordinary foods, many users are suffering from excessive treatment or spending unnecessary money.
Portrait of the main demand for men's health categories in recent years (data source: JD Health Men's Health Center)
User analysis chart for oyster extract purchase in JD Health Men's Health Center in the past 30 days (data source: JD Health Men's Health Center)
p1 User's demand for consumer quality is changing, and young male customers are paying more and more attention to privacy, online health management services, etc. However, the exclusive health consultation and management of young men in China are almost blank. Faced with the unspeakable hidden and health needs, male consumers in the new era still have no better solutions.
In the past 30 days, the user information sensitivity analysis chart of oyster extract purchase in JD Men's Health Museum (data source: JD Men's Health Museum)
The warning of the outdated consumption awareness in the industry has sounded, and the unbalanced contradiction between supply and demand parties has emerged. The industry urgently needs new thinking, new models, and new products, and the responsibility for innovation must be borne by enterprises.
So, under the active collision of EISI Yisi's product development and JD Men's Health Center team, an innovative platform empowers merchants to jointly research model has been opened, and a product that is more in line with domestic men's health needs "EISI Yisi-Ginseng Deer Whip Oyster Peptide" tablet candy was born since then.
『EISI Yisi-Ginseng Deer Band Oyster Peptide』 Tablet Candy
brand and platform interact in depth, and advantages jointly research the new product of men's health "light medical care"
EISI Yisi brand. Relying on the leading platform of JD Health and Health Industry, the advantages of accurately positioning the advantages of consumers' iterative needs,
has developed the iterative new product "EISI Yisi-Ginseng Deer Band Oyster Peptide" Tablet Candy.
『EISI Yisi-Ginseng Deer Band Oyster Peptide』 Tablet candy not only exceeds traditional standards in terms of raw material ingredients quality and R&D efficiency. It is also specially customized for young customers, and new ingredients such as Dami grass leaf, Polygonatum , Guarana extract, etc. are differentiated. Based on ABtest, multiple rounds of tests were conducted on taste, packaging, etc., and finally created this "light medical" product that matches the health needs of young men.
"light medical care" concept was first proposed by EISI Yisi industry. It hopes to treat and solve common health problems among men through decomplex, efficient and transparent medicines, health products, and functional foods between professional-level medical and consumer-level health services. EISI also launched a number of "light medical" products in the early stages, such as EISI Yisi melatonin tablets that protect sleep and GABAγ aminobutyric acid sleep gummy, a "forward" Pueraria root citrus gummies that protects the liver, a delay spray that protects men's happiness and the prescription drug EISI tadalafil.
The highlight of the "EISI Yisi-Ginseng Deer Band Oyster Peptide" tablet-pressed candy not only reflects the industry cutting-edge strength of EISI Yisi and JD Health, but also empowers merchants to jointly research the model with a platform, and also provides a valuable reference sample for the development of the new model of the domestic big health industry.
Shangyaoyun Health丨EISI Yisi
The young and vibrant team wants to do something "interesting" for the brothers
EISI Yisi's parent company Shangyaoyun Jiankang is a benchmark enterprise for the reform of Shangyao mixed ownership, and this is also the meta-driven of their innovation. The EISI Yisi team is composed of the young CEO of Shangyaoyun Health's post-80s and a group of boys born in the 1990s and 2000s from leading Internet manufacturers such as BAT. They are not only professional, but also full of youth and vitality.
are also users of the EISI Yisi brand audience, and the members of the creative team understand better what young men want. So, they want to do something "interesting" for men, solve the problems they often have, and make the brothers who are overwhelmed by life easier.A "good brother" who understands men is exactly the brand image that EISI Yisi wants to present.
EISI Yisi has the advantages of online and offline channels with full service capabilities, including Internet hospitals and offline pharmacies. The service content not only provides products, but also includes professional health consultations, new media health content, etc.; while solving physiological health problems, it also has related solutions for health privacy, healthy emotions, etc., striving to bring happiness to users with a more humane and innovative experience.
