Nowadays, opening a physical store is not like before. When a store is opened, customers will come to the door actively. But now this way of waiting for customers to come to the door has become a thing of the past, because the way the store makes profit is equal to the customer flow multiplied by the retained customer multiplied by the average customer price multiplied by the repurchase rate. Many years ago, when opening a store, it was important to achieve performance to cure all diseases, but now it is traffic that determines life and death. No matter how good the product is and the technology is good, no customer comes to consume, everything is useless, so if you want to make a profit in the store, attracting traffic is the key. How to drain traffic by
? In the short video era, we can use the short video platform to expose stores to enhance the influence of the store. When a new store is opened, we can use your relatives and friends to help promote and create store exposure, so that friends can persist in posting stores on the short video platform for one to two weeks, publishing works to display them in different time periods 24 hours a day, with about 80-100 accounts. The exposure rate of each account is calculated as 500, and there will be at least 4 million exposures here. In this way, no matter what time period, people will see this store. With millions of traffic nearby, there will be at least 50-300 customers entering the store.
The second point is target conversion. Customers who are attracting traffic must learn to convert targets. How to convert? First of all, we need to understand what depends on customers’ payment? First, it solves her needs, and second, it has high cost-effectiveness. Customers go from online to offline. Before they fully develop trust, selling cost-effective products may make customers think that the store is tricking her. In order to dispel customers' doubts, they can set up a cost-effective welfare product, such as a 499 tourist card. This price can not only enjoy a great value project, but also give her a best friend card. This welfare product must make customers feel that the money is great, and they can also give her a best friend card. With this card, she can bring her best friend to the store to experience this super package, and both of them can enjoy the preferential policy of double deduction of face value, and can directly upgrade to a higher-level package. This is also a disguised fission customer.
Do these two things well. The store’s customer flow and retention are very good. A new store requires a large amount of customer flow. With more passenger flow, it will also drive the surrounding people to come to the store to consume, and it will even attract peers to learn from. As long as your products and technology are good, the chance of attracting peers to join the franchise and partnership is also very high. Whether the physical store business is good or not is not a question of whether the store location is good, but a question of whether the operator’s thinking has changed. You can also leave your industry and everyone will discuss it together.
