has such a job:
"shop" in Guangzhou Zhujiang New City every day, with street shops and high-end restaurants everywhere.
I can also ask the restaurant owner for afternoon tea. The profession of
is - "deliveryman". Of course, things are not as simple as this job.
Zi Yan communicates with merchants to understand the operation of takeaway (left)
Professional operation knowledge, data analysis, communication skills, patience, etc. are all essential.
This 23-year-old girl who graduated two years ago works as a takeaway operator in Guangzhou.
" Zhujiang New City is a magical place". Over the past two years, she has felt the strong vitality of the city's economic heart.
23-year-old Xing Ziyan is from Zhanjiang . She came here two years ago and started her first job as a deliveryman.
She travels through major shopping malls every day, whether it is street shops or high-end restaurants, she collects them one by one.
"You can get great satisfaction from the boss's praise."
Xing Ziyan said that after entering the industry, she met various catering people, many of whom are open-minded and have many innovative ideas, which allowed her to learn a lot.
Go shopping every day, but this "street" is not easy to visit.
Unlike white-collar workers who work every day, Xing Ziyan’s daily job is to “shop” in Zhujiang New City. But this "street" is not easy to visit.
Xing Ziyan manages about 200 restaurants in Zhujiang New City.
Every day, she will go to different stores to help merchants takeout, operate, and do data analysis... After a day, her work is full.
"When it used to be steak and hot pot, it's time to change to a new store. This restaurant is also a store for Vietnamese cuisine, Sun New World..."
Now, Xing Ziyan knows everything about the restaurants in Zhujiang New City, but when she first entered the industry, she knew nothing about the catering business, let alone takeaway.
"When I first came in, I focused on new customers. I didn't know the boss, I ran it all by myself."
Xing Ziyan recalled that when she first entered this industry, she needed to go to the mall by herself.
It was difficult to contact the boss at that time. Even if she saw it, it would be difficult to impress her boss to make takeaway online.
"In the first month, I only signed two new orders, one of which was because my colleague was too busy that day and asked me to go and sign them." She said that she felt "frustrated" during that time.
Later, at the advice of the supervisor, she adjusted her work focus to the operation and promotion of old customers, and kept visiting old customers to understand the operation of the store and the expectations and goals of the bosses.
By chatting with the boss, you can accumulate the situation of catering customers. If you encounter problems that cannot be solved, you can ask your colleagues for advice, or check information, study by yourself, and attend training classes.
Slowly, Xing Ziyan has accumulated a certain reputation in the industry, and old customers have begun to introduce new customers to her.
"Later, more and more colleagues from other departments met, their resources became richer, and their work began to improve."
"New contracted merchants are just the first step to go online, and later operation is a bigger problem."
Xing Ziyan said that as takeaway operators, they must always pay attention to the takeaway situation in restaurants. "I have ordered one or two hundred takeaways, and I am basically responsible for the business."
When encountering merchants with low order conversion rates, they will also help them build takeaway menus, or even "start from scratch" and start with online store "decoration" and posters.
Three months after joining the company, Xing Ziyan's work gradually got on the right track and was able to "meet the standards". Just don't do it.
"Hello, is the boss here?" In the south area of the World Mall, a new store is being renovated.
Xing Ziyan pushed the door and asked the boss if he was there. However, like the previous times, she did not see her boss.
"The biggest difference between Zhujiang New City and other places is that you can hardly see the boss in the restaurant." Xing Ziyan said that it is more likely that the boss is present when the store is renovated, but it is not always so "lucky".
But even if you "kneel" to the boss in the store, it is not entirely correct.
" CBD's restaurant owner is different from the store owner, and it doesn't have to do it at home.They need to use excellent professional operational knowledge to convince them that takeaway is helpful to them. "
This is not an easy task. In the first half of this year, a merchant selling eel rice opened on K11. Yan Zi visited many times, hoping to contact the boss and communicate about the online takeaway.
However, I have been "rejected" many times - I went to the store for five or six times, but I didn't see the boss. The communication with the store manager was also declined: "We have no right to decide."
Later, she asked the boss for the phone call through other methods. On the phone, she heard the boss say "I don't know the model of takeaway in Guangzhou."
Xing Ziyan knew there was a play. She took advantage of the opportunity to meet and talked about the model of Guangzhou, and finally made an appointment with the boss.
For the first time, Xing Ziyan made full preparations and made a complete analysis plan. , analyzed the advantages of the store and its competitors, and the customer base of Zhujiang New City in detail.
The full preparation and professional analysis finally impressed the boss. Then after many detailed communications, the restaurant finally launched takeaway.
During the epidemic, the takeaway platform launched the "high commission cashback" measure to rebate some eligible merchants, and merchants can use cashback commissions to promote it.
After learning about this news, Xing Ziyan immediately notified qualified merchants, including a restaurant specializing in high-end pizza.
Restaurant hopes to increase orders at noon, and Xing Ziyan also suggested that the restaurant launch categories suitable for lunch such as fried rice and fried chicken.
restaurant takeaway orders doubled compared to before the promotion.
"Yan Zi is very professional and has very good service. "Ms. Tan, the head of the restaurant's takeaway operation, said that whenever the order volume drops, they will come to communicate, analyze the reasons, and discuss and adjust the promotion strategy. During the operation process, problems such as delivery and negative customer reviews will be solved immediately.
After many "fights side by side", Xing Ziyan and Ms. Tan established a friendship.
"We will also make an appointment to have afternoon tea on weekends and visit a certain store. Because they are about the same age, and they are all girls, just like friends. "
Xing Ziyan said that among the merchants she has worked with, she also established a "very iron" relationship with the bosses of several of them.
can accurately say the "ex-in-law" of each shop
has been in Zhujiang New City for two years. Xing Ziyan has become familiar with every corner of this CBD. She can accurately say the launch time of each restaurant, and even the "ex-in-law" of each shop. She said that the ordering habits in the north and south areas of Zhucheng City are very different.
The former has many office workers, and the order volume is mainly concentrated at noon, and the order price is relatively low; while the latter has more luxury houses, and the transaction volume peaks usually occur at night, and the order price is relatively high.
"Zhujiang New City is a magical place, where high-end restaurants and small shops are very popular. Here, everyone can find meals that suit their price. "
Xing Ziyan feels that more and more merchants are starting to pay attention to takeaway platforms, and categories such as hot pot, barbecue, and Japanese food that pay more attention to offline scene experience are gradually participating in takeaway.
even has an ice cream shop, which recently launched takeaway. You know, ice cream can melt easily.
It turns out that merchants found that many customers specifically call to buy errands from the store, so they simply go online to make takeaway, and use more professional delivery to ensure Product.
From large dishes to small dishes, from order to set meals, from fast food to Chinese food, from takeaway data, merchants can see subtle changes in consumption preferences, thereby improving their own operations.
Store transfer is common. When Yan Zi saw those merchants who once "fighted side by side" withdrew, she couldn't help but feel sorry, but soon new blood was replenished, which made Xing Ziyan happy.
"I hope to make the business run better in takeaway. If you can do takeout from the merchant, you will feel a sense of accomplishment and you will get a great sense of satisfaction from the boss's praise. ”
Xing Ziyan said that after entering the industry, she came into contact with various catering people. Many of them were open-minded and had many innovative ideas, which allowed her to learn a lot.
Driven by digitalization, the catering industry in Zhujiang New City has gradually regained its vitality."Take orders, restaurants, and active users are all starting to rise."
Xing Ziyan is busy at work, and many catering merchants take the initiative to chat with her to understand the skills needed to make takeaways and the digital trends of catering around the business district.
You can feel this dependence from Xing Ziyan’s mobile phone. During the interview, the reporter noticed that her mobile phone information had almost never stopped. She said that it was all business information; this state is like this for 365 days a year, which is much more stressful than the operation of ordinary e-commerce.
"E-commerce things can be delivered every few days, but takeaways are delivered instantly, which means that all kinds of problems encountered by merchants are instant and need to be solved quickly."
[Reporter: Lu Venguang Pictures: Provided by self-media platform]
