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= This issue: Xiaohongshu =
I didn’t plan to update this weekend. When I was sorting out the copy, I found that a lot of excellent works have not been shared, and a few of them have only been shared on Weibo. If you haven’t seen it, I feel very sorry, so I will try my best to share the excellent works in the future. The works are organized in the database for you to search at any time
——一木
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Following camping, Xiaohongshu once again continues to share the outdoor lifestyle, this time - hiking.
The reason why this theme promotion touches me is not only my natural love for outdoor sports, but also the insight into the very precise copywriting. Every sentence is written from the heart. People who like hiking or outdoor sports will be impressed when they see these texts.
Zhang Junning was invited to shoot this themed commercial. The image and temperament fit very well, and the theme appeared naturally:
Hiking is to accompany yourself for a good walk
In addition, Xiaohongshu also released more than ten hiking posters, each of which is a hiking enthusiast in the community, and the copywriting is about the mood and everything on the hiking trail. See, hear and think.
1
Knowing a passing flower
is taught by Yamano
One of our classes
2
Go to the place where the birds are singing
can reduce noise without headphones
3
footprints
is the chat record of
and I.
4
How long have you been gone?
A mountain, two rivers
Three suns
5
The road in the mountains
No need to look at the traffic lights
Stop in front of a flower
Or follow a cloud
6
Everything I want to see will meet on the road
7
People walking towards the mountains
will not be
The bumps under your feet hold you back
8
Hiking will not give you the answer
but makes you forget the problem
9
walking walking
There will always be a gust of wind
to blow away the excess emotions
0
6
Throw away the garbage in your heart
Also take away the garbage in the mountains
1
In the conference room
The sunset that I missed
finally fell into my eyes step by step
2
I have seen the flying birds
and the eyes of the mountain stream
will become clear again
3
steps
brought us together
became each other's walking stick
4
Some questions have no answers
But the mountain is right there
5
You don’t have to be side by side
to move forward together
6
As long as you are walking
you will not be
stuck in the same place
7
Edited video
Endless
All the scenery on the road
