Target will launch the Tupperware container, which is a major change for the 76-year-old brand Tupperware.
Generally speaking, Tupperware sells its plastic food storage containers only through a home “Tubepperware Party” or its own website, except for some brief and limited pilot projects with retailers HomeGoods, Bed Bath and Beyond and Target themselves.
However, starting Monday, shoppers can find Tupperware on the Target (TGT) store and on Target (TGT). com's various container sizes and container bundles are priced from $7.99 to $79.99.
CEO Miguel Fernandez released the news through LinkedIn, following the release of Tupperware in June on Amazon .
This is part of Tupperware’s larger strategy to rebrand, planning to grow its business through multiple retail channels and target young consumers who have never experienced the Tupperware party era.
TubePay has sold its products in retail stores for the first time ever.
"Party" format has always been the only way for shoppers to buy Tupperware. This is a direct marketing campaign, usually organized by a woman, at the client’s home or at her own home so she can sell Tupperware products and earn commissions.
The retail environment has changed dramatically over the past 70 years. But Tupperware parties will happen, too.
Fernandez wrote: “Young customers who are not very familiar with direct sales will now find our brand in the retail industry and thus develop personalized relationships.” “Those customers who already like Tupperware parties, whether they attend in person or online, can now also pick their favorite basic food storage options from a nearby store.”
