1 in October, the live broadcast circle of Douyin is unprecedentedly quiet. Shengzai stopped broadcasting, Hong Dapao was banned, Wudi Lige has changed points, Yu Shen has been transferred to the station, Nami got married and sold goods, cousin Qin Jinzhan also took her kids to sell goods, and the fourth sister was silenced to go home to harvest rice. The only old people in the entire circle of top PK anchors are left behind Sanjiang Guo, Xiao Huatuo, Xiao Qingtian and Mr. Lin. Sanjiang Guo and Xiao Huatuo have always been a normal person. They can't cause any storm or waves in the live broadcast circle. The live broadcast is only tens of thousands of people, but the rest of Xiao Qingtian and Mr. Lin have hundreds of thousands of people watching it every day, becoming the only two traffic anchors.
Mr. Lin has been broadcasting Douyin for three years. From the very beginning of the food broadcast to the hype of CP, he has always been a maker of traffic and topics. Some say he is a live broadcast genius, some say he is a representative of vulgarity; some people suggest banning, and some people praise him very much.
From a hairdressing apprentice to a super popular anchor now, what has Mr. Lin done along the way?
A rural guy dropped out of school to work and became a hairdressing apprentice
was born at a low price, and it seemed to have become a standard background for many well-known internet celebrities. Mr. Lin is no exception. Mr. Lin does not have the surname "Lin", but his surname is "Gong", and his name is Gong Changlin.
In 1999, Mr. Lin was born in a mountain village in Wushan, Chongqing. He is the eldest of the family and a sister who is three or four years younger than him. When I was a child, my family was poor, and my parents were not allowed to go out to work for a living, so the brother and sister could only stay in the village to live with their grandparents. Grandpa and grandparents have not read many books and can only take care of their daily life and cannot provide any help in their studies. Mr. Lin is not a material for studying and studying. The more he gets, the less powerful he is. He thinks about how to play.
After going to junior high school, Mr. Lin wanted to study but found that he couldn't understand what the teacher was talking about, so he simply dropped out of school and went to Chongqing to work. Originally, Mr. Lin was small and not old, so he couldn't do much effort. Under the introduction of relatives, I could only enter a barber shop and work as a hairdressing apprentice. He was a child at that time, only 15 years old.
Although he is not very old, Mr. Lin is a smart person and has a good social relationship. He quickly learned the haircut technique. He was able to stand alone at the age of eighteen and became a high-paying "Tony", with endless people coming to him to do his hair every day.
I thought Mr. Lin would always be in the hairdressing industry in an orderly manner, first becoming a barber, then a store manager, and finally open a store by himself. But, Mr. Lin, who is born with a vibrant mind, can tolerate such a dull life? He is always looking for new industries and ways out.
first entered the self-media, shooting retro short videos and making popular
haircut industry. I am really busy when I am busy, but time is relatively free. Mr. Lin can come into contact with all kinds of people in society every day at the barber shop. I also like to play games and play with my mobile phone when I am free.
Later he found that the people around him were watching short videos if they had something to do. Born to be funny and have ideas, he was thinking, why can’t others make money by shooting short videos?
After he had this idea, he began to study some of the more popular creators and short videos on the Internet at that time. He was very puzzled why people like "Lu Chao", "Sanzhihua", and "Laughter God Jiang Tao" could become popular. Later, he found that the reason why they were popular was nothing more than "complaints". As the saying goes, "Curiosity kills cats."
In 2017, Mr. Lin determined his creative direction. He joined hands with his barber shop friends to start shooting retro short videos. Soon, he was carrying a recorder, holding a big brother, riding a 28-bar, and keeping the same hairstyle as , Huang Jiaju, and , which won countless likes. Many middle-aged people left messages saying that Mr. Lin’s video allowed them to see themselves when they were young. In this way, he found a group of his own fans, who were often uncles and aunts who were not very old than his parents.
entered the live broadcast circle and created the "Linmen"
After having fans, Mr. Lin began to try live broadcasts.The live broadcast at that time was basically the world of female anchors, and many elder brothers were willing to spend a lot of money in the live broadcast room for the female anchor they liked.
Mr. Lin is short and not handsome. It is obviously unrealistic to become a "thunder god" that makes the rich woman fall in love with. But this could not defeat him. At that time, the neighbor Kuaishou had already had many popular entertainment anchors. They were like him, and they were not good-looking without talent, but the noisy live broadcast room could attract thousands of people to watch. He successfully attracted this model, but unexpectedly the effect was good. Several live broadcasts attracted a lot of "melon-eating crowds".
In the second half of 2019, Mr. Lin ushered in a very important turning point. At this time, Hong Dapao came from the volcano to Douyin. Hong Dapao turned out to be an outdoor anchor and had accumulated a lot of loyal fans in the volcano.
The arrival of Hong Dapao activated Mr. Lin's wildness and love to perform, and his "ruthless" nature. At that time, they played fierce PK in the live broadcast room every day. Lao Ganma drinks more than a dozen bottles of Coke, which is nothing to him.
While their approach attracted fans to watch, it also set an example for other anchors, and the following anchors came one after another. From then on, Mr. Lin and Hong Dapao almost became traffic and topic makers in this circle. Everyone would play with them for traffic and accept their rules.
For Mr. Lin, this actually completed the transformation of his fan group. It turns out that fans who come from retro videos are basically of a relatively large age level. Those who come from his ruthless punishment model are basically those born in the 1990s and 2000s who like fresh and exciting.
script Little Prince was born, making Brother Zhong million popular
2020 is the year when Mr. Lin established his super traffic anchor in the live broadcast circle.
This year, he once again brought the live broadcast gameplay of foreign sites to Douyin. Gathering popularity through the "script" and creating multiple Douyin records.
January 2020 issue The battle with Cigar Brother became the first live broadcast room in Douyin pk history to exceed 100,000 popularity. This is also a landmark battle for Mr. Lin to become a first-line anchor in Douyin.
In April 2020, while Mr. Lin and his cousin Qin Jin decided to win or lose, he lost his cousin Qin Jin Jin Jin again broke the popularity record of 280,000.
In May 2020, Mr. Lin and Hong Dapao played the original forest script for several days and nights. Finally, they won two games in three games and won Hong Dapao again, further consolidating their position in the front-line anchor circle.
In June 2020, Mr. Lin set a precedent for Douyin Internet Celebrities to hold offline Internet Celebrities events, and formed a famous iron triangle with the most popular anchors at that time, Brother Jiuhong and Jiang Tao, which was popular on the entire network.
On August 8, 2020, Mr. Lin took his big brother, the unknown, to start his first special show in his life, successfully converting live broadcast popularity traffic into sales data. In the sales that day, his data ranked first on the platform.
The battle with Zhong Ge on the deserted island on September 30 made Zhong Ge’s live broadcast room more than 1 million. Unfortunately, he was the background wall this time. But it is undeniable that Brother Zhong has to thank Mr. Lin for his efforts that have made him millions of popularity.
In early November, in Mr. Lin's live broadcast room, Lin Lipao's combination fought against Guangdong Yushen, Brother Zhong, Cousin, Qin Jinzhan and the "F4" of Sanjiangguo even gave himself a super high score of 100 million sound waves.
once again spent 10 million on its own in the annual regional competition in December of the same year to help fans win the Chongqing regional competition championship that belongs to their honor.
was banned from insulting women in September 2021, while Mr. Lin and Yushe were insulted in the process of joining the microphone, using extremely filthy language to insult the fourth sister who is also an internet celebrity. This incident caused an uproar on the Internet, and then Mr. Lin was punished for fifteen days of banning the account.
Although Mr. Lin reconciled with the fourth sister, and formed a "neighborhood" group with the boyfriend of the fourth sister, who was the anchor of the then-linked microphone, and the matter was still not forgiven by netizens.
2022. In August, Mr. Lin’s video of insulting the fourth sister was released by a netizen again, asking Mr. Lin to apologize publicly. But Mr. Lin never gave netizens an answer, but just told netizens on the live broadcast that the official had already punished him and he did not want to respond to this matter in the live broadcast room.
The king of activities, please Zhang Liangying , Zhang Xinzhe and other celebrities to support
Internet celebrities to hold events now, and Internet celebrities to hold events every few days. We must do our birthday, start business, and get married. Organizing events is just an excuse, and the ultimate goal is to sell goods. Mr. Lin is the nose of the Douyin Internet celebrity’s event.
In June 2020, Mr. Lin held an opening event in Chongqing, inviting almost all the top anchors in the live broadcast circle to participate, but the influence was not too great at that time. It is said that Mr. Lin really lost.
But later, holding an event was common for Mr. Lin. In just over a year, the number of events held in the name of Mr. Lin has been as high as seven or eight times. Especially at the end of 2021, he held three events in three consecutive months. Celebrities including Jane Zhang, Sun Yaowei , Chen Haoming and other stars were invited to participate. The event held in 2022 was even invited to love song prince Zhang Xinzhe to sing.
Of course, he cannot lose money in these activities. Through a series of lucky bags and welfare activities, each event has created tens of millions of sales, and a lot of profits can still be obtained after deducting expenses. Fans wearing Mr. Lin’s vest were also criticized by netizens as “Lilac 2000”, but Mr. Lin’s fans obviously do not think that they have been cut off. In their impression, it is reasonable to not force buying and selling.
"Neighbors" became super traffic body
After June 2022, with the high rewards and clear actions unfolding, Mr. Lin encountered an unprecedented dilemma. If you cannot hype or act, you cannot create traffic monetization.
At this time, he found Yashe to cooperate. The two of them quickly stabilized the popularity of the live broadcast room at 200,000 to 300,000 through live broadcasts. Leaving the anchor behind him far behind, he could only look down on him, such as Shengzai and kid .
As the saying goes, the end of the live broadcast is selling goods. After Mr. Lin and Yushe combined, they interacted with the outside world back and forth to attract traffic, and then converted to selling goods.
Their combination has been maintained for more than half a year. It was not until September 2022 that traffic segmentation was gradually carried out and each developed separately.
Then Mr. Lin found the Douyin female anchor Xiao Qingtian and CP hype. One after another, which also led to more freshness among fans. So even now, Mr. Lin is still at the top of Douyin and has never wavered.
summary
1html started shooting short videos at the age of 58 and started broadcasting live at the age of 20. Mr. Lin spent three years from a poor and down-to-earth rural boy to a media company owner with more than 1,000 employees, with a net worth of tens of millions. In the traditional sense, he completed the counterattack of .
Usually, the life cycle of internet celebrities is relatively short, so many internet celebrities take advantage of every opportunity to reap when they are the most popular. Mr. Lin seems to have been relatively stable all the way, and has been in the top ranks after three or four years in this circle. But in fact, he is a very dangerous person. His live broadcast content and style are not accepted by the public. Acting, hype and roaring live broadcast methods, and routinely selling fans, will definitely be targeted, and it is only one step away from Yongfeng.
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