Want to open a beauty salon but don’t know what to prepare?
1. Site selection: You can select the location according to your own positioning, shopping mall store, pedestrian street, community store, urban village store, factory store, office store
2. Store type: daily chemical store, beauty salon, health center, store area, personnel Reserves, purchase channels, capital budget
3. Decoration style: Japanese style, home style, European style, Thai style , simple style
4. Main projects: facial skin care, health care, front and back yard type (daily chemical store)
5. Prepare documents : Business license, health license , tax registration certificate, fire protection license (beauty industry employment certificate )
store location analysis
1. Community store: First, analyze the community to see if there are many target customers. , what is the consumption level? The community store has a good location and can attract customers in the community.
is easy to develop into stable customers and cultivate into loyal customers. It can be promoted quickly and does not need to be advertised in a big way. It only needs some obvious signboards. Or use community property to obtain advertising space in the community. The publicity effect is good and the publicity fee is saved. High-quality groups and community consumer groups have relatively strong spending power. They have beauty and health needs and certain economic conditions, which can satisfy themselves. need.
2. Shopping mall store: The customer flow is large and the customer source is a big advantage. The mall is like a big backer with a steady flow of customers. The mall itself has shops in different industries. Beauty salons can also be combined with other industries. Publicity activities can help beauty salons increase their popularity. When doing activities in shopping malls, they can also participate in promotional activities to attract target customers and at the same time, they can better increase their popularity.
3. Pedestrian Street: It is located in a bustling area with a large flow of people. It has advantages, high population density, strong popularity, high customer spending power, convenient travel, and quick customer acquisition. Formulate preferential activities at the entrance of the store as publicity, increase the store entry rate, and high transaction rate. .
4. Office store: a family-style beauty salon, mostly office workers with certain spending power. The environment is quiet and suitable for beauty. The advantage is cheap rent. To attract customers, you can use Meituan Dazhong, Xiaohongshu, Douyin as To promote and attract target customers, advertisements can be placed in elevators and lobbies, groups can be established, and customers can regularly develop the habit of grabbing coupons to stimulate customers to come to the store for consumption.
5. Urban villages: suitable for entrepreneurs to start, gather a large number of people, low rent, can reduce costs, good prospects, small competition, relatively many blank markets, easy to attract customers, good service, word-of-mouth publicity is the fastest way for the old to bring in the new Expand methods to stabilize membership.
