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Delete negative reviews, increase positive reviews, change sales, and create something out of nothing. This is the skill of "Internet trolls"!
Just recently, CCTV exposed a gray industry based on the Internet - "Internet trolls." I believe everyone has heard about "Internet trolls", but they may not know much about their specific methods, and most of them may only focus on getting good reviews.
But in fact, they are more rampant than you imagine!
CCTV exposed the "Internet trolls": deleting negative reviews, smearing, and doing all kinds of evil.
Attention, CCTV used a word here: "doing all kinds of evil." The meaning of this word is completely different. "Gray production" directly changes to "black production".
According to CCTV’s exposure, these “Internet trolls” are sophisticated and expensive. I will roughly divide them into three levels.
The first level is a small fight, mainly manual review. belongs to the relatively basic "Internet trolls", which are mainly concentrated in online stores. After being introduced by acquaintances, they can perform the manual operation of brushing up positive reviews.
They don’t have many “Navy Accounts”, usually dozens or hundreds, but they all simulate the behavior of real people, and the fees are relatively expensive. The fees vary depending on the account level. The highest fee for a positive review can reach more than 500 yuan. Mainly The function is to help new stores quickly upgrade their levels;
is the second level, large-scale, with a large number of manual or machine accounts. are relatively advanced “Internet trolls” who can not only brush up positive comments, but also delete negative comments, and also improve rankings.
Specifically speaking, they can perform operations on ticket brushing, hot lists, hot searches, etc. from almost all institutions and platforms. This kind of charge is relatively expensive, especially for the hot search list. The top 100 hot searches are the same price, and the top 50 are the same price. Basically, the charges are more than 5 digits.
Their main customers are not ordinary people. They usually contact the so-called brokerage companies directly. Most of their customers are big stars.
The third level has no lower limit and is easy to make money. is the type that I mentioned earlier as "doing no evil". not only has a team, but also technology, and can even play with the rules of the platform. As long as they are given money, there is nothing they dare not do.
Other teams may just generate good reviews and popular searches, but teams like have no lower limit as long as they pay money. Even when there is no business, they can directly make things out of thin air, such as fabricating rumors about a certain brand, and then sending a team to contact them. Help debunk rumors.
It is also worth mentioning that these teams are so rampant that they even openly open virtual stores on the platform to promote their business through the Internet.
It is no exaggeration to say that the existence of "Internet trolls" has a great influence on the development of China's Internet industry. This is a great infringement of the interests of brands and consumers!
So here comes the problem. Small bosses and small shops may not be able to fight back against these "internet trolls", but big manufacturers still have ways. How do they do it?
How do big manufacturers such as BYD and Geely do it?
Internet tycoon Lei Jun once said this: Standing on the wind, even pigs can fly.
"Internet trolls" can also be regarded as products derived from the Internet. They naturally understand this truth, so when the new energy trend came, they also focused on this big cake, but what they did was not a good thing.
Take the domestic new energy giant BYD as an example. Since its sales soared in 2022, it has been targeted by "cyber trolls" many times in just a few months.
Once it was a deliberate amplification of the "jumping off building incident"; once it was a "Pollution Gate" incident that was maliciously linked to excessive factory emissions; and another time it was a "car fire" incident.
Although these incidents eventually came to a happy ending, the resulting damage to the brand image is irreversible.
So not long ago, many major new energy companies came out and stated that they would severely crack down on the "Internet trolls"!
Tesla CEO Musk said: "I don't care about money. To acquire Twitter , we must first deal with Internet trolls and fraud." Weilai public relations director said: "We will not be knocked down by trolls!"
In addition, Three major manufacturers, BYD, Geely, and Great Wall, have currently launched bounty missions against "cyber trolls." Especially BYD, the maximum bounty amount has reached an astonishing 5 million yuan.
is written at the end
Several times of profits can make people crazy, dozens of times of profits can make people lose their minds, and hundreds of times of profits can make people trample all laws in the world.
"Internet trolls" and this kind of business without capital should really be severely cracked down, especially those "third-level trolls" that have already formed a large scale and have no lower limit.
Sometimes they are just "internet trolls", but sometimes they may turn into "walking 500,000 people"!
