How to make customers interested in our products? Teacher Li, chief consultant of of Shenzhen Sansanxing Management Consulting Co., Ltd., believes:
1. First of all, we must have a very full understanding of our products, understand the advantages and disadvantages of the products, and what uses and benefits the products can bring to customers. .
2. Understand the needs of customers. First, let customers be interested in our products. Secondly, understand whether there is demand for our products for customers.
3. In specific scenarios, make our products attractive and unique, allowing customers to take a fancy to its advantages at a glance. All preferential activities, advertising, and joint promotions need this purpose.
4. Long-term maintenance of customers, successful marketing is not a short-term hit. It is about being able to maintain core customers, old customers, and loyal customer base for a long time. Only in this way can we do a good job in long-term marketing of our products. Only in this way can we develop better.
Everyone knows that sales have skills, routines, and words. People in society are exposed to marketing all the time. If customers like your product, the most basic question is to sell the right product to them. Teacher Li believes that we can also start from the following four aspects:
Know how to position the product
When doing business, you must know your own products very well, but you also need to give your products a clear positioning. The so-called positioning is to locate your customer base, who are my products sold to, and where are my customer resources.
How do I obtain these customer resources? These must have a clear positioning. When the product positioning is clear, the distribution of customer groups can be analyzed, and product information can be disseminated to the greatest extent through traditional media + new media + , cross-industry cooperation, , etc.
Choose appropriate communication channels
Many bosses think that as long as my various advertisements are in place, they will be effective. In fact, this is a misunderstanding. Advertising is just a means, how to use this means well is the key. Although advertising is widely advertised, it is not meant to be told to everyone in the world, because your product is not meant to be sold to everyone. You want your advertising to be as accurate as possible.
It is necessary to analyze the daily behavior of your target customers, and then select the media and points of interest that they will be exposed to daily for advertising. And the most important thing is that the production of advertisements must also conform to the tastes of your target customers. Consider clearly what the customers who want to buy my products have in common.
Let customers like your product
First from the left: Mr. Li Hua, a famous brand marketing expert; Second from the left: Mr. Xu Yuande, a famous consulting expert; First from the right: Mr. Wang Haibing, a famous consulting expert
In order for customers to buy your product, you must first make them like it. on your product. Likes can cover up many shortcomings and allow you to occupy the peak of customers' purchasing desire in the fierce market competition. So how do you make customers like your product? The first thing is to make customers trust your product.
From product packaging, publicity, quality, service, and after-sales, these aspects are all areas that increase customer trust. Every link is based on the customer's perspective. Product packaging and publicity must closely follow the current aesthetic standards, and should not be too advanced or too outdated. Therefore, the aesthetic standards of bosses sometimes play a crucial role.
Let customers share your products
If you want others to share your products, either your product marketing is so good that customers recognize and trust your products, or you have set up a more scientific and effective reward mechanism in the marketing process. Recognizing and trusting customers is the prerequisite for sharing. Making products is actually creating a way of life and an attitude towards life, maximizing the most basic functions of the product.
Let customers feel the respect from the brand when using your products.Thinking of every detail for customers in advance can greatly increase customer favorability. The reward mechanism can provide customer feedback through daily marketing activities or other forms, so that customers in the wait-and-see period can also have reasons to make impulse purchases.
After completing the above four steps, we have basically completed the marketing of a product. I hope the answer can help.
I hope the above content can help you. I am grateful for every encounter in my life. Trust comes from attention, if you trust us, please follow us.
Finally, Mr. Li, a well-known brand marketing expert who once served in the world's top consulting companies and is now the chief consultant of Shenzhen Sansanxing Management Consulting Co., Ltd., gave a 16-word motto of rapid closing method: adjust channels, cater to their preferences, understand needs, Send the antidote. These 16 words of motto are very important. Enlightenment is fate and the foundation. I hope you will go wider and further on the road of targeted and precise marketing, and finally achieve fast and honest transactions.
