We believe that an excellent corporate website is the same as beautiful makeup. Good makeup skills can play the role of "covering up flaws". Similarly, an excellent corporate website can play the role of "covering up shortcomings and problems". However, we often get a glimpse of problems with companies, products or services from some company official websites. For more SEO and website construction cases, you can check out our official website: www.yongsy.com
1. Simplifying the corporate official website. What problems can be found?
Some corporate official websites are incomplete and are simplified versions. They may have no navigation or product details pages. What can such a corporate official website illustrate? At least the following issues can be explained: First, the company’s customer acquisition channel is not the Internet, but mainly acquires customers through offline channels. Second, the company is weak or is a newly established company. Third, the company’s official website is mainly for display purposes. Therefore, this type of simplified corporate official website can be used, but it will give visitors the impression that the company is "weak in strength and marketing capabilities."
2. What problem does the official website not update for a long time?
The company’s official website updates are mainly pictures and article updates. If a company's official website has not been updated for a long time, what does it mean? Explain that there is no full-time person responsible for the company's official website. It also shows that the company has not yet established a dedicated team responsible for digitalization. For this type of enterprise, it may be helpful to reduce the news section of the official website to avoid giving visitors the impression of being “not updated for a long time”.
3. What problem does the corporate official website template explain?
More and more companies are choosing templated official websites, which make operation and maintenance simple and cost-saving. However, the templated official website shows that the company does not have a strong aggressiveness in Internet marketing. Especially for some Internet businesses, such as e-commerce companies, mutual financial companies, cultural companies, etc., try to avoid using templated corporate official websites.
4. What problem does the “piracy” of the company’s official website indicate?
includes stolen pictures, stolen copywriting, stolen content, stolen creativity, stolen color matching, etc. Such "pirated" websites, firstly, indicate that the company is still in the stage of brutal pursuit and has not yet matured. Secondly, it shows that the company lacks R&D capabilities, and "copycat" may be a capability that the company values very much.
5. What does the "error" on the company's official website indicate?
includes text errors, picture errors, parameter errors, etc. Such errors appear on the company's official website, indicating that the company's supervision of website operation positions is not strict. What needs to be pointed out is that, especially in some high-end industrial manufacturing industries, such as instrument manufacturing, the official website of the company should try to avoid errors as much as possible.
6. What does the CTA problem on the company’s official website indicate?
includes no CTA, CTA does not respond, etc. The CTA button is the key to acquiring customers. If there are various problems with the CTA, it means that the company is in a "dangerous" situation to a certain extent, or that the company has the intention to abandon the website. Therefore, as long as the website is online, it is necessary to always track whether the CTA button is functioning properly.
In summary, through the company's official website, you can guess, discover, and doubt many issues about the company and its products. Therefore, how necessary it is to build an excellent website with .
