In the blink of an eye, 2022 is already halfway through, and it’s time to take stock again in the middle of the year.
In the first half of the year, the wings of the black swan of the epidemic were flapping again. Epidemics occurred frequently in many places and Shanghai was "shut down" for 60 days. Many industries fell into development difficulties and were forced to change their action trajectories...
Although we are in such a " "Special period" and "difficulty" do not prevent us from seeing the light of day.
So what happened in the first half of 2022? In this issue, Xiaozhu will take stock of the hot events worthy of your attention in the past six months:
The "Technology Winter Olympics" is the biggest highlight of the venues of this Winter Olympics. On February 4, 2022, the opening ceremony of the 24th Winter Olympic Games was held in Beijing.
Image source: People's Daily official Weibo
Through a more intelligent camera system - high-speed camera can sample fast-moving targets multiple times in a very short time, and can see clearly in real time that are difficult to capture with the naked eye. The picture helps athletes, referees, etc. reduce the difficulty of their work; based on the support of G technology , it can process and output massive high-definition video data in real time, thereby bringing a 360-degree view of the picture to the audience in real time.
In the figure skating arena, motion sensors and a camera network are deployed around the ice surface, which can provide detailed analysis of the height, distance and complexity of jumps. In addition to helping athletes better analyze competitive strategies and optimize movements, It can also provide viewers with more comprehensive information while reducing the pressure on referees.
Today's Olympic stage is not only a competition between athletes on the field, but also a competition of scientific level and technical equipment behind the field. Intelligent and digital capabilities have become a required course for sports venues - Intelligent technology can effectively coordinate venue management and achieve visible and controllable intelligent management; reducing the energy consumption of sports venues through digitalization and improving low-carbon environmental protection capabilities is also A must-answer question for major international events.
. Carbon neutrality
In September 2020, China proposed the goal of achieving carbon peak by 2030 and achieving carbon neutrality by 2060. Carbon peaking and carbon neutrality were subsequently identified as one of the eight key tasks in 2021. In 2021, entrepreneurship and investment around carbon trading, carbon capture, smart energy, ESG, etc. are surging.
This year, Tencent released the "Tencent Carbon Neutrality Target and Action Route Report" for the first time. Tencent has proposed a carbon neutrality goal: to achieve comprehensive carbon neutrality in its own operations and supply chain and achieve 100% green electricity no later than 2030.
, new energy
Low carbon and new energy complement each other. In the past, people's attention to new energy was mainly focused on new energy vehicles. This year, representatives and committee members are focusing more on the energy storage market, such as establishing a new energy storage capacity electricity price mechanism, paying attention to battery safety, and increasing research and development of new battery technologies.
Li Shufu, Chairman of Geely Holding Group: Further improve policies and regulations related to battery swap models and accelerate the standardization and universalization of battery swap models.
Chery Holding Group Chairman Yin Tongyue : Support and encourage domestic companies to acquire foreign battery material resources to ensure the security of the new energy vehicle supply chain.
. Data security
The deeper digitalization goes, the more data security is needed. As one of the most well-known entrepreneurs in the domestic security field, Zhou Hongyi has brought a number of proposals in the security field this year as always, involving enterprise security, industry digital security and urban security.
. Clarify the digital security capability requirements that small, medium and micro enterprises should have;
2. Encourage large security companies to provide lightweight free security services for small, medium and micro enterprises;
. Build an industry digital security system to ensure the digital transformation of traditional industries ;
. Construction Forward-looking digital security platform system;
. With cities as the main body, the government coordinates the creation of city-level digital space security infrastructure and emergency response systems.
html On April 28, Sina Weibo issued an announcement on the upgrade of the IP territory function, announcing that the site will fully open the comment display IP territory small tail function and launch the "personal homepage first-level page display IP territory" function. Immediately afterwards, on the 29th, WeChat also announced that it would display user IP locations on the WeChat public platform, and users were temporarily unable to voluntarily close the relevant display.
Not only Weibo and WeChat, but also on April 15th, Zhihu, Douyin, Kuaishou, Toutiao, Baijiahao, Xiaohongshu and many other online platforms have announced that they will "make it public" "Account IP is localized" and will be fully launched after testing.
Since the Internet platform showed IP territoriality, the IP agency industry has been booming. Taobao platform issued the "Taobao Platform Prohibited Information Management Rules", which clearly prohibits the sale of IP modification/agency/forgery software and services. This rule change was announced on May 27, 2022, and will officially take effect on June 3, 2022.
Regarding the original intention of launching "public account IP jurisdiction", several major network platforms have given explanations in the announcement. The purpose is to "reduce bad behaviors such as impersonating parties involved in hot events, malicious rumors, and traffic manipulation, and maintain a healthy and orderly discussion atmosphere." , to protect users’ rights to obtain real and effective information as soon as possible. “
shows that IP jurisdiction strengthens the connection between users’ online behavior and the real world, and also puts forward higher requirements for the refined management of the platform.
On March 28, 2022, Shanghai announced the implementation of blockades in batches with Huangpu River as the boundary. It was not until June 1 that normal production and living order was fully restored.
During the epidemic prevention and control period in Shanghai, the "group buying trend" quietly emerged in various communities in Shanghai. "Shanghai group leaders" became one of the most popular groups in the community. As major platforms and offline supermarkets in Shanghai resumed supply, they once became Can community group buying that is just needed still find a place to survive?
According to Wang Zhigang, chairman of the Catering Committee of the Shanghai Chain Store and Franchise Association, community group buying is becoming a major tentacle of local life. This model is not only feasible in the retail and catering industries, but may also penetrate into education in the future. Training, cultural exhibitions and other fields.
, Guangzhou Metaverse Alliance
The Guangzhou Metaverse Innovation Alliance, co-sponsored by Sanqi Interactive Entertainment , Chenjing Technology, NetEase Zhiqi, Nine Digital, Daxizhou and other units, was established in Nansha Chuangxiang Bay. Wang Guilin, vice chairman of the Guangzhou CPPCC and director of the Municipal Science and Technology Bureau , pointed out that the establishment of the alliance is a model of effective market and promising government collaboration. It marks that Guangzhou is accelerating the layout of the Metaverse industry and seizing the commanding heights of Metaverse industry development.
. The first metaverse research center in a university
The Interdisciplinary Science Research Institute of Renmin University of China has established the first metaverse research center among domestic universities. In the future, the Metaverse Research Center will give full play to the function of data generation elements, launch research reports, promote the standardized development of my country's Metaverse industry, build an academic brand, and expand global influence.
, Meta will launch Metaverse pilot program in Hong Kong
Meta The company said it will work with local partners such as cafe chains, schools and art institutions, including holding virtual reality (VR) exhibitions in local cafes, as well as for educators Hold open augmented reality (AR) training seminars with middle school students to explore the potential uses of the Metaverse in daily life.
, Baidu Metaverse platform
Jidu’s first concept car was released on June 8 in Baidu Xirang Metaverse.
On May 26, Luckin Coffee released the unaudited financial report for the first quarter of 2022. The total net income in the first quarter was 2.405 billion yuan, a year-on-year increase of 89.5%; the net profit was 19.8 million yuan, and the net loss in the same period last year was 232 million yuan. Yuan, operating profit under US accounting standards was 16.1 million yuan; earnings per share in the first quarter were 0.01 yuan.
This is the first time since its establishment five years ago that Luckin Coffee’s operating profit has turned positive and achieved overall profitability. The number of stores has increased to 6,580, surpassing Starbucks and becoming the number one in China. Data shows that Luckin Coffee’s average monthly number of transaction users in the first quarter was 16 million, an increase of 83.0% compared with the same period in 2021.
Since the epidemic, Luckin has begun to lay out private domains , built APPs, mini programs, and established WeChat groups online, with remarkable results. At present, private domain order contribution has become the third largest channel, surpassing third-party delivery platform channels. Among them, ranks first among APPs and second among mini programs.
Luckin Coffee’s previous marketing strategy was expansionary fission, but now after readjustment, it has been upgraded to refined community operations. Retention and frequency increase have become the keywords of Luckin’s private domain. By accumulating digital customer assets, it will compete with consumption. This is also the core value of doing private domain . As a typical digital marketing case, Luckin Coffee is worth learning from.
, Liu Genghong went viral
In April 2022, under the influence of the Shanghai epidemic, Liu Genghong began to conduct aerobics live broadcasts. Many "Liu Genghong girls" and "Liu Genghong boys" emerged online and offline, with home exercise as the main form. Cloud fitness has become a new exercise option under the background of the epidemic.
In recent years, the national fitness awareness and demand have been continuously increasing. At the same time, everyone has been aware of the value of fitness content, which has inspired users' enthusiasm and motivation to exercise and exercise anytime and anywhere. This is undoubtedly a good thing for the sports and fitness industry.
. AI sign language translation was used for the first time in live e-commerce
. From May 13th to 15th, which is the eve of National Disability Day, Taobao took the lead in introducing AI sign language translation in the live broadcast room. That is, when an e-commerce anchor is bringing goods live, an AI sign language translation screen will be added to the live broadcast room, and the anchor's product explanations will be simultaneously translated into and to help hearing-impaired people in the "silent world" understand the live broadcast. It is reported that the AI sign language translation function will gradually be extended to more Taobao live broadcast rooms to provide sign language broadcast services for anchors to improve the shopping experience and quality of life.
, Weiya Laogong opened a new company to do live broadcasts
Beijing Qianyue Culture Media Co., Ltd. was established with a registered capital of 1 million. The legal representative is Cheng Lilong. The business scope includes advertising; Internet sales (except for the sale of goods that require permission); personal Internet live broadcast services, etc., are 100% controlled by Qianxun (Hangzhou) Culture Media Co., Ltd. Wei Ya’s husband Dong Haifeng is the ultimate beneficiary of the company.
, New Oriental out of the circle
New Oriental’s bilingual live broadcast sales increased by 17.77 million in 3 days. With bilingual sales, New Oriental’s Oriental Selection live broadcast room created a screen-sweeping effect in a very short period of time. The sales volume of the products sold in the live broadcast room are in the thousands, and some products are sold in the tens of thousands.
On June 10, the share price of New Oriental Online skyrocketed by nearly 40%. After the live broadcast became popular and the stock price rose, Oriental Selection began to extend an olive branch to the market. According to information related to BOSS direct recruitment of , Oriental Selection is currently recruiting people intensively. The monthly salary offered by Oriental Selection to Douyin bilingual anchors is 50,000-60,000 yuan.
learned from sources that Oriental Selection is trying to build its own supply chain and will vigorously develop "Oriental Selection" self-operated products in the future. "The goal is to build Oriental Selection into a brand" and also to ensure after-sales and product quality.
, Beijing live broadcast e-commerce turnover will reach one trillion
13, according to the " Beijing Daily " report, recently Beijing Municipal Bureau of Economics and Information Technology released the "Beijing Digital Consumption Energy Level Improvement Work Plan". It mentioned that Beijing will promote the agglomeration and upgrading of the live broadcast e-commerce industry and select 2-3 districts to build high-quality live broadcast e-commerce bases. This year, it will cultivate or introduce 10 leading live broadcast e-commerce professional service organizations and incubate 40 new online live broadcast companies. Consumer brands, live broadcast e-commerce transaction volume will reach 1 trillion yuan.
According to the "Plan", Beijing will encourage the innovative development of live streaming e-commerce platforms and support platform companies in shopping, catering, convenience services, entertainment and sports, tourism and travel, cross-border e-commerce and other fields to actively develop live streaming businesses.
, WeChat video account opened for the first time 618
at 20:00, the "6.18 Video Account Live Broadcast Good Things Festival" will officially kick off. During the event, the video account live broadcast also launched a number of measures such as platform traffic incentives, exclusive red dot recommendations on the discovery page, display of core recommendations at the main venue, and traffic support in the live broadcast room to help businesses continue to grow and fully open up WeChat ecological capabilities. through public and private The domain-linked platform gameplay injects official "live water" into merchants' live broadcast of goods.
"Public-private domain linkage" has always been the advantage of video accounts. Merchants can use the traffic brought by the WeChat ecosystem to help the live broadcast room cold start, and the traffic obtained from the public domain is deposited into the merchant's own private domain, such as enterprises WeChat, mini programs, etc. form the flow between private domain - public domain - private domain. All traffic exposure, transaction process, and data precipitation can be achieved in WeChat.
, Jingdong 618 record, exceeding 379.3 billion yuan
Jingdong 618 data shows that within 10 minutes at 8:00 pm on June 17, the turnover of 11 stores instantly exceeded 100 million yuan. In the early morning of June 19, JD.com announced the sales data of 618 in 2022. From 20:00 on May 31 to 23:59 on June 18, the cumulative order amount of JD.com’s 618 in 2022 exceeded 379.3 billion yuan, setting a new high. Of this 379.3 billion performance, part of comes from WeChat private communities, mini programs and other channels.
, Roblox’s first quarter financial report
The financial report shows that the platform’s revenue fell from a year ago and was lower than analysts’ expectations. The trend of players spending less time on the platform than during the epidemic continued. According to its financial report, as of March 31, total revenue, including revenue, deferred revenue and other adjustments, fell 3% to $631.2 million.
. Kuaishou released its financial report for the first quarter of 2022
The financial report showed that in the first quarter, Kuaishou lost 6.25 billion yuan during the period, compared with a loss of 57.75 billion yuan in the same period last year; the number of users reached a new high, with DAU reaching 346 million in the first quarter; e-commerce GMV was 175.1 billion yuan, a year-on-year increase of 47.7%.
. Baidu released its financial report for the first quarter of 2022
The financial report shows that Baidu’s total revenue in the first quarter of 2022 was 28.4 billion yuan (approximately US$4.48 billion), an increase of 1% compared with the same period last year. The net loss attributable to Baidu was 885 million yuan (approximately US$140 million), and the diluted loss per American depositary share was 2.87 yuan (approximately US$0.45).
, Pinduoduo released its financial report for the first quarter of 2022
The financial report showed that Pinduoduo’s revenue this quarter was 23.8 billion yuan, an increase of 7% from 22.2 billion yuan in the same period of 2021, mainly due to online marketing service revenue and transactions. Growth in service revenue. In the 12 months ended March 31, 2022, Pinduoduo's annual active buyers reached 881.9 million, an increase of 58.1 million or 7% compared with the same period in 2021.
