Chen Zixian graduated from a university in Guangdong with a major in international trade. Because of his love for rap music, he opened a rap music workshop.
In two and a half years, he has sold more than 500 rap songs on the trading platform, all customized for customers based on their own stories.
"I do customer service, song writing, and recording all by myself." Chen Zixian said that he has been exploring all the way to impress customers with his works, and has received zero bad reviews so far. To his relief, he also gained the approval of his parents.
He said that listening to other people's stories also allowed him to see more of the ups and downs of life and become more rational. He would not rule out forming a team and developing a short video account in the future.
Chen Zixian. Picture/provided by interviewee
[1] Writing songs to solve everyone's problems
In the summer of 2010, " Happy Boys " contestant Liu Xin held a guitar and played and sang original songs on the stage. In front of the TV, 12-year-old Chen Zixian watched with gusto.
“I thought at that time, it’s great, I want to do the same.” From then on, he began to write lyrics aimlessly, “I wrote very childishly, and I didn’t think much about what I was writing for, so I just wrote. ”
Because he enjoyed the free experience brought by every creation, Chen Zixian continued this hobby until college. During the time of
, some of his works were recognized and some people paid to buy them. Later, when the epidemic hit, he not only wanted to add fun to the quarantine life in the dormitory, but also wanted to write songs to solve everyone's problems. At the end of 2019, he registered an account on the trading platform to collect stories and customize rap songs. Why does
focus on rap songs? Chen Zixian said that compared with ordinary pop songs, rap focuses more on self-expression. "There are more words, more things to write, and the expression is more targeted."
has never been exposed to the market, and pricing made him difficult. In order to understand the market situation, he spent 50 yuan to others. As expected, he received a piece of so-called original "lyrics" and a recorded audition, "This is really cheap."
He said that he has always been serious about making songs, except for arranging, original lyrics, harmonies, There are accompaniments, including simple accompaniments. It takes about a week from order receipt to production, and what is delivered to the customer will be a relatively complete work.
"It's hard for me to accept flaws and I want to try my best to improve the quality, so the recording is recorded in separate tracks. I usually record hundreds of tracks. Whenever I receive good reviews, I feel that all the hard work has been in vain." On the
trading platform, he Wrote: "Everyone has a different story. Whether it is happy, sad, let go, or difficult to let go, it is all worth recording with music. Tell me your story, and I will make it special for you. Your song!"
[2] Become friends with customers
Online store copywriting. Picture/provided by interviewee
The first story collected by Chen Zixian comes from a girl of similar age to him, “When the girl was young, her parents divorced. She and her mother depended on each other. In order to express her love for her mother, the girl wanted to give her mother a gift. A song."
He had never experienced this kind of thing. He felt sorry for the girl's experience. He read books and watched movies to empathize with and experience it. He spent two or three days creating it and earned 50 yuan.
Chen Zixian believes that people who come to him to write songs are people who are interested in music and need to express themselves. They like music and want to tell their own stories through music. There is also a person with a withdrawn personality. "They may have no friends in reality and have nowhere to express their thoughts. They want to find a stranger to talk to."
The main way to communicate with guests is to make phone calls. For introductions, the other party usually has a lot to say. I want to talk about some people who are shy and don’t know where to start, so he will ask questions to guide him. Therefore, this job also makes it easy for him to become friends with customers. After the order was completed, some people came to him for consultation on emotional issues.
To his delight, a customer left a message saying that his marriage proposal was successful after using his song.
But more young people who hope to use a song to restore their emotions do not get positive results. "They knew that separation was doomed, and there was no way to change it with a song. In the end, the song became a memorial."
Chen Zixian also shared a story that impressed him deeply with Jiupai News . Both the girl and the boy had the experience of being isolated by their classmates, so the two came together. Later, the boy was diagnosed with cancer and even committed suicide. Although the girl still insists on accompanying and encouraging her, the protagonist has recovered and their relationship is stable.
was deeply touched by the story of the two and composed a song "Tide". In the lyrics, he wrote, "I was like I fell into chaos, and your company gave me some relief; I told myself, don’t fall into the net drawn by the god of death. Keep healthy so that you have the strength to miss you. Stay with me until the end, through every spring and autumn, through every late autumn filled with love. "
[3] Refuse to form routines
Online store review screenshot
In two and a half years, Chen Zixian has written songs for more than 500 customers, received zero negative reviews, and earned 500,000 yuan. He humbly said that maybe his website Compared with other stores, the art is unified, the copywriting is concise, and most importantly, it has many good reviews, which allows customers to shop around and make a choice.
Usually more people come to consult during Valentine's Day and graduation season, but he alone can't He is too busy, so in order to ensure quality, he can only take orders within the scope of his limited ability.
Chen Zixian laughed and said that his service attitude is not very good, and his reply to messages is not timely. But he does not plan to learn the professional skills of online store customer service. He feels that it is better to read the works than to talk too much. There are also disputes, which usually occur in communication with regular customers. He believes that such disputes can also create sparks, and in the end both parties take a step back.
There are two types of creative themes that he does not like, one is One is the European and American style of self-proclaimed rap, and the other is a more "sad" theme. Chen Zixian believes that boasting feels very impetuous, and it is difficult to reflect the delicacy of Chinese rap. Those who express their decadent self sometimes get too deep into the drama, and they will It is difficult to break away after the creation is completed, and you need to adjust yourself in time.
He said frankly that the more songs he writes, the easier it is to form a routine. Not every song is based on a few keywords from other people's narratives, and then used in books or movies. I try to find some words to pile them up, so I will carefully avoid them.
"Many people ask me to write love songs to send, because this theme has a high probability of repetition and cannot be separated from the expression of 'I love you, you love me', so I try not to use this kind of For common words, when chatting with the other party, find out what makes them unique and write them. "
Looking back on this experience, Chen Zixian said that he felt the stories of many people without leaving home, and his heart became rich and rational. In addition, he accumulated valuable entrepreneurial experience and knew how to deal with problems better.
What makes him happy is that his parents have approved him. He said that his family is engaged in audio production and has a relatively large warehouse. Now he has separated a room in the warehouse and renovated it into a studio. The current equipment is average and he will work hard in the future. Improvement, “Although it is just a small online store, we operate it with heart and want to do well in other things besides our works. "
Jiupai News reporter Xiao Jie, intern reporter Yu Anqi
[Source: Jiupai News]
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