Account adjustment is also a very important link. Here are some tips for adjusting account in . If you find that the plan has a high click-through rate but the conversion rate is very low and the refund rate is high, it means you may have entered the pangolin flow pool.
In this case, remember to turn on [Tongtou Smart Selection], otherwise it is likely to exceed the cost; but it is better to change the account and plan to build the material.
If the account plan data is still abnormal after the operation and the return rate is generally high, it is recommended to deprecate the account directly. You can prepare several more accounts for emergencies.
If you plan to start running and place an order, you can strengthen your volume advantage and observe the consumption situation by increasing the price by about 10% before the peak traffic period.
In addition, you can also make good use of the [One-click to start quantity] function. For those plans that have orders but cannot afford quantity, you can try to use one click to start quantity and give more budgets to help the plan explore.
After the account starts, in addition to ensuring sufficient balance, the plan's targeting must also be gradually relaxed to Tongtou to ensure that the plan can maximize the conversion of users during the increase period.
When the plan begins to decline, you can gradually increase the price and appropriately narrow the direction, and the number of people being placed in the market will be accurately waved until production/consumption cannot keep up with the shutdown.
