On August 14, the whole house floor material "thin" takes the future - Yangtze Flooring 
019 New Product Release and Core Dealer Meeting was grandly held in Chuzhou, Anhui, and thousands of dealers from all over the country gathered together. During the meeting, the typhoon "Capricorn" was attacked. The bad weather caused traffic to be greatly blocked. However, no matter how strong the wind and rain were, it could not resist the enthusiasm of the Yangtze floor dealers. They overcame all difficulties and arrived at the meeting site on time. This spirit of not fearing storms shows the dealer's spirit of "surviving in the cracks" and also reflects the indomitable enterprising spirit of home furnishing people.
△ Event site
As we all know, with the upgrading of consumption, the market environment of the home furnishing industry has undergone many changes in recent years. If the keywords of the home decoration industry in 2017 are "integrated" and "whole house customization", then the keywords in 2018 are "new retail" and more popular large-scale customization. Standing at the forefront is equivalent to occupying a wealthy land. In a time of fierce competition, innovation has become an inevitable path for further development of enterprises.
△Mr. Lei Xiang, Chairman and President of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech
At the beginning of the meeting, Lei Xiang, Chairman and President of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech "Innovation and Way Out". He pointed out that now is an era of overcapacity, serious homogeneity, and oversupply of production capacity. Only product innovation can create new demands from consumers and open up a new chapter in the market. The concept of product innovation is mainly reflected in three points - pain points, itch points, and refreshing points, which relieve pain, relieve itching and make users happy. Such products are good products.
△Mr. Lei Xiang, Chairman and President of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech by Mr. Lei Xiang, Chairman and President of Anhui Yangzi Flooring Co., Ltd., For this reason, after two years of research and development and innovation, Yangzi Flooring has launched SPC ultra-thin dry wall floor tiles. This series of products has green and environmentally friendly, waterproof, anti-slip, fireproof, mildew-proof, ultra-thin, more flexible, and easy to install. It is an all-round new favorite that combines the advantages of ceramic tiles and other types of floor materials. It presents great market vitality with diverse patterns, environmentally friendly materials and novel visual experience. At present, foreign markets are very fond of this new material. In the domestic market, SPC wall and floor tiles have just emerged and will have huge market potential in the future.
△ "Category Strategy" Launch Ceremony
In the environment of whole-house customization, Yangtze Flooring takes a different approach, focuses on the whole-house flooring, and takes ultra-thin and fast installation and environmental protection as the core selling points to meet contemporary consumer needs, which also means the adjustment of Yangtze Flooring brand positioning and strategy. At the scene, Mr. Lei Xiang, Chairman and President of Anhui Yangzi Flooring Co., Ltd., Mr. Yang Xiaogang, Vice President, Ms. Hou Jie, Vice President, Mr. Wang Rongzhi, Secretary of the Board, Mr. Wang Wei, General Manager of the Marketing Center, and Mr. Guo Yicun, Director of the Investment Center of Hongxing Macalline, jointly launched the era of whole-house flooring materials for the Yangtze River Flooring.
△Yangtze Flooring 2019 New Product Show
Then, professional models brought a unique "Yangtze Flooring 2019 New Product Show". Under the display of high-value models, all kinds of products in the whole house flooring were unveiled, and the ultra-thin and fashionable design attracted the admiration of the dealers present.
△Mr. Wang Wei, general manager of the marketing center of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech
If innovation is the way out for an enterprise, then the development concept reflected behind it is the cornerstone of the everlasting foundation of the enterprise. Mr. Wang Wei, general manager of the Marketing Center of Anhui Yangzi Flooring Co., Ltd., took the theme of "Living Methods and Doing Methods" to share with you how to improve skills, understand the way and gain momentum in the fierce market competition. The two classic works of Japanese writer Kazuo Inamori , "The Way of Living" and "The Way of Doing" are the business rules that many people regard as the norm; Mr. Li Ka-shing, the god of Chinese business, regards the "Excellent art, enlightenment, and power" in the "Tao Te Ching" as the 6-character scripture to guide life and business. Mr. Wang learned from the experience of his predecessors and further explained the "life method" and "work method" in combination with the company's own development.
△Mr. Wang Wei, general manager of the marketing center of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech
He pointed out that the way of life is to understand and analyze the internal and external factors of the development of things, so as to find strategies and methods to deal with it. Then, he analyzed the far-reaching impact of current factors such as fine decoration house , financial and fiscal policy, whole decoration, whole house customization, and competition among peers on Yangtze Flooring from the macro and micro levels, and then pointed out the opportunities that Yangtze Flooring has in terms of time, region, channels, services, products, categories, etc., and emphasized that enterprises should establish a correct development concept in doing things: a normal mind and enterprising spirit.
and "dry method" refers to the method and path. Mr. Wang proposed that at the enterprise level, we can achieve product innovation and model innovation, and at the distributor level, we can achieve capability transformation, channel transformation, and ideological transformation. If we change from time to time and situation, we can see new scenery. "As long as your method and path are appropriate, you can achieve better development than others."
△Mr. He Lin, deputy general manager of the Marketing Center of Anhui Yangzi Flooring Co., Ltd., gave a keynote speech
A gentleman follows the trend and acts at the moment. Mr. He Lin, deputy director of the Marketing Center of Anhui Yangzi Flooring Co., Ltd., gave everyone the keynote speech "Go with the Movement and Empower the Terminal". Mr. He first took the current popular movies " I Am Not a Medicine God ", "Ex-Wolf Warrior 2" as an example to analyze the reasons behind the current red ocean hits in the film market, and learn from this to explain the challenges and opportunities faced by Yangtze Floor in the new market environment. He pointed out that with the changes in the market environment, factors such as stores, personnel, channels, services, consumption awareness, and sales methods have changed, which is the current "trend". How to follow the trend? Mr. He believes that it is necessary to empower terminals from three aspects: products, methods and channels, so as to achieve brand growth.
△Ms. Gao Yongxiu, deputy general manager of the marketing center of Anhui Yangzi Flooring Co., Ltd. Theme report
In recent years, the volume of whole-decorated and fine-decorated houses has increased year by year, bringing a certain impact to traditional channels. But at the same time, this is also an opportunity. Yangzi Flooring comprehensively considers the macro environment and opened a new model-project direct access in 2016, encouraging and helping dealers actively bid for engineering projects. In 2 years, the results were remarkable. Ms. Gao Yongxiu, deputy director of the Marketing Center of Anhui Yangzi Flooring Co., Ltd., reported to everyone the achievements made by Yangzi Flooring in recent years with the theme of "Walking Hand in Hand to Create the Future". Her passionate speech brought great confidence to dealers, and at the same time encouraged more dealers to actively try, be brave to innovate, and gain dual success and profits from traditional channels and engineering direct channels through innovation.
△Event site
Of course, hard work leads to rewards. The company's performance growth cannot be separated from the efforts of every dealer. At the event site, Yangzi Floor commended provinces and dealers with outstanding performance and outstanding contributions in the first half of the year, and issued certificates and trophies.
△Excellent Contribution Award
△Jin Shang Star
Losers have countless reasons, but successful people have their own efforts and persistence. They seem to have different environments and different situations and different personalities, but success often has similarities. Four outstanding dealers who were named "Golden Merchant Star" also shared their successful experiences with everyone on the spot, providing a good reference for dealers and friends in the audience.
△ Best Cooperation Award for Engineering
It is worth mentioning that in order to encourage terminal channels to strengthen training, Yangzi Floor also decided to establish a long-term practical training base and award plaques on site.
△Yangtze Flooring National Skills Training Base Award Ceremony
△Yangtze Flooring Engineering Installation Certification Service Provider Award Ceremony
“Today we are in an era of fierce competition, an era of overcapacity, but it is also an era of product iteration and innovation; it is not an era of complaining and giving up, but an era of enterprising and believing."There is a saying that trusts the power of belief. Just as Lei Xiang, chairman of Yangzi Flooring, said, Sina Home Furnishing also believes that with strong corporate strength, effective business methods, and constantly innovating core products, Yangzi Flooring will continue to lead the new trends in the flooring industry in the future! (Text/Sina Home Furnishing He Yan)
