Jimu News Commentator Qu Jing
Many people are used to opening search engines for help when they encounter problems. In order to find his lost wife, Mr. Zhang from Danyang, Jiangsu Province searched for the location method online, but the person was not found and was cheated of 32,000 yuan. After receiving the alarm, the police in Danyang investigated and found that behind this fraud case, there was a traffic diversion gang that provided "promotion services" to the fraud group. (According to CCTV.com on August 1)
(CCTV news screenshot)
Mr. Zhang encountered a typical Internet telecommunications fraud. Scammers use the guise of providing various services to cleverly establish names and use speeches to ask victims to pay a variety of fees, and most of them are private transfers. The victims are often blocked after transferring money. The information they have is very limited, and even if they call the police, it is difficult to solve the case.
Moreover, many times, the victims search for the services they want to use through the Internet is like "positioning to find people", with certain illegality or "borderlines" of the law. Even if many people are deceived, they are afraid or guilty and fail to call the police in time, which encourages the scammers to be arrogant and makes them unscrupulously "scatter the net and catch more fish."
( CCTV News screenshot)
In these infuriating scams, the role played by online search engine is thought-provoking.
People who often use the Internet to search will know that the content you searched is by no means random, and there is a "big hand" called the "recommendation mechanism" behind it that is manipulating it. The content that is displayed in the front row may not be the most reliable and recommended, but the one that pays the most advertising fees. This is the controversial "bidding ranking" mechanism.
"Bidding Ranking" is simply a "magic weapon" for scammers. A search engine with a large user base, but only looks at the interests and not the three views. As long as you are willing to pay, you can accurately deliver the object you want to "harvest" to the scammers through the link. It is simply a tailor-made "scam navigation device". No wonder scammers are willing to spend 200 million on advertising and buying recommendation positions, because they know that they can cheat each one accurately and make sure to make a profit without losing money.
National Cyberspace Administration of China has made it clear: bidding rankings seriously affect the fairness and objectivity of search results and should be rectified immediately. However, afterwards, similar disputes still occur from time to time. The so-called rectification has a difficult effect.
Nowadays, even illegal services that position others can stand in the front row in the search results openly. It can be seen that either the "rectification" of that year was not thorough, or this profit-oriented recommendation mechanism was revived. To be honest, I took money from the scammers and used the search link to help the scammers attract "customers". Isn't this just a scammer and a collusion with the scammers? You can't bear any responsibility at all!
Criminal suspect (CCTV News screenshot)
allows users to find appropriate and necessary content through keywords, and recommend authoritative and credible content to the front row as much as possible. Information that is unverified, highly risky, and suspected of illegality will not be recommended or displayed. This is the duty that a search engine should do. Even if a commercial company has profit-making needs and needs to publish advertisements, it should clearly indicate the words "advertising" and "promotion" to avoid misleading users and causing adverse consequences.
The police eliminated scammers and cracked down on gangs that drained traffic and fraud were of course very satisfying. But the scammers said clearly that there are still peers, and there are still many peers. If the soil is not removed, poisonous weeds will always regenerate. The problem of search engines "leading the way" for scammers is already a cancer of the Internet. Should we also use the legal power to completely eliminate it?
(Source: Jimu News)
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