More than 5,000 years ago, the ancestors of Liangzhu designed and created a gentle and soft jade cong, using design language to metaphorize the view of the universe with a round sky and a round place.
More than a thousand years ago, Song people Shen Kuo used a book called " Dream of the Story of the Blog " to plant the soul of design for the land of Liangzhu.
design factor takes root and bears fruit on this ancient land...
From April 21 to 22, Liangzhu Mengqi Town will hold the second World Industrial Design Conference, which is the largest and highest-level event in the world's industrial design industry.
From five continents, 30 countries and regions, 60 design organizations and institutions, and more than 500 industry elites will gather in Mengqi Town to build an ecosystem of a design industry, jointly find some issues and challenges for the future development of the industrial design industry, discuss how culture can transform into visible and tangible products through design, how to turn culture into a driving force for economic sustainable development, how to promote industrial transformation and upgrading, and think about hot topics such as design innovation for all mankind.
The theme is "Design·Ecology"
This is a world-recognized world design conference
In December 2016, the first World Industrial Design Conference was held in Liangzhu and permanently settled in Mengqi Town.
The second World Industrial Design Conference has received strong support from United Nations Industrial Development Organization , Ministry of Industry and Information Technology, Zhejiang Provincial People's Government , China Enterprise Federation, and China Light Industry Federation.
This afternoon, the Second World Industrial Design Conference held a press conference.
"Why can it be called the World Industrial Design Conference? Is it because some international friends have come? Of course not!" Ying Fangtian, vice president and secretary-general of the China Industrial Design Association, said that this is the first time in the world to be supported by the United Nations Industrial Development Organization this year, which means that from this year, it can be said seriously that this is the World Conference.
Based on the successful hosting of the First World Industrial Design Conference, this conference received response and support from more countries.
"In addition to the education and industry, the guests also brought many embassies and consulates officials from many countries, and government delegations from many countries, especially countries in the Belt and Road Initiative, such as the Cambodian postal and telecommunications department, which organized a huge delegation."
(Ying Fangtian, Vice President and Secretary-General of China Industrial Design Association)
This conference is themed on "Design·Ecology", which includes respecting and carrying forward a diverse humanistic ecology with design, creating a sustainable environmental ecology with design, and promoting a healthy industrial ecology with the power of design.
"This topic has been highly recognized by global experts and the United Nations Industrial Development Organization. Everyone agreed that design ecology is a very important part of the sustainable development of the global economy now and in the future. Design is the first link of all industrial chains. Design ecology should become the program that global industrial design should follow in the next step." Ying Fangtian said.
The global design community jointly released the design poverty alleviation initiative for the first time
Poverty alleviation is a global problem. I have heard of policy poverty alleviation, capital poverty alleviation, education poverty alleviation, and brand poverty alleviation. At this conference, you will get a new term - design poverty alleviation.
This conference will jointly issue design poverty alleviation initiatives in conjunction with multiple international organizations, participating national and regional government agencies, design organizations, design industries, design colleges, etc.
"The global design community jointly released the creativity of design poverty alleviation for the first time, which is destined to be an important event in the global design community." Ying Fangtian explained that the poverty here is not only poverty, but also the lack of innovation. At present, our innovative methods, concepts and channels are very poor. We must promote targeted poverty alleviation through design, and use design to promote the lack and lack of innovation in the world.
The first time the TIA Award of China's Top Design Awards is held
This conference has another highlight, and the TIA Award of China's Top Design Awards will be held for the first time.
This is an international design award sponsored by the Organizing Committee of the World Industrial Design Conference. It is jointly organized by organizations from many countries around the world. The awards include TIA design contributors, TIA Outstanding Designers, TIA original design brands, TIA design service platform, TIA innovative city, TIA chief design officer, TIA excellent design company, TIA corporate design center, TIA design education award, and TIA ecological design award.
"This is the first time that China has issued an international design award to the world. The TIA Award is a design standard. We must tell the whole world that whether Chinese or foreigners want to win this award, they must meet this standard."
held the TIA Design Award Ceremony with the goal of establishing the standards of good design in China and allowing this good standard to be recognized globally. The second is to promote exchanges and cooperation in good international design.
So, how does the TIA award define the standards for good design?
Ying Fangtian said that first, we must emphasize originality, and second, we must have morality, humanistic morality and social morality. This is something that other awards in the world do not have, but also emotions and aesthetics.
TIA Award focuses on design forces that have made outstanding contributions to innovation and sustainable development in multiple fields of the world economy and society, and seek and establish innovative examples and innovative achievements that improve human life and stimulate industrial vitality on a global scale, and commend units, individuals and achievements that have outstanding contributions and influence in industries such as government, industry, academia, research, finance, and business.
Founded the world's first open design university
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Design Open University, which settled in Mengqi Town, will be officially announced at the opening ceremony of the Second World Industrial Design Conference. Seven universities including Eindhoven University of Technology , Zhejiang University , Southeast University , Jiangnan University , Jiangsu University , Nanjing University of Art, Hubei University of Technology and other 7 universities will be unveiled together.
Design Open University gathers global design wisdom to break the barriers to educational resources. Its biggest feature is that it is interdisciplinary, cross-cultural, and cross-field, and cultivates master's degree or above in the field of design. It recruits nearly 300 students from 7 universities every year. These students live together, learn together, start businesses together, share resources and classroom sharing, for one goal: innovation and entrepreneurship.
"This university is not a virtual university, but a physical university. From the first day of registration to graduation, everyone studied here. The school only has master's and doctoral degrees. It started in September last year and took classes in the yard. The enrollment index of one year is 250-300, and in two years, it will reach 500-600 students. " Ying Fangtian said: Mengqi Town has built a "world industrial design highland" and a "global resource aggregation platform". The open design university is an important measure to introduce high-level talents, and strive to make Mengqi Town an international "Design Oscar" town.
In addition, this conference will also hold a signing ceremony for multiple major projects, covering Hangzhou Collaborative Innovation Research Institute, Global Innovation Network, Zhejiang Puyuan Small and Micro Enterprise Innovation Park design signing, etc.
April 23-May 15
World Industrial Design Conference·Design Exhibition Free to watch
Around the theme of the conference "Design·Ecology", the World Industrial Design Conference·Design Week will also be grandly held from April 20 to 30.
Design Exhibition will be held from April 20 to May 15, 2018, and will be open to the public for free from April 23 to May 15.
Design Exhibition is located in Building 7 and Building 5, North District, Mengqi Town Design Center. The exhibition area is nearly 2,000 square meters. It has more than 200 products. It brings together the China Design Intelligent Manufacturing Award (DIA) Excellent Works Exhibition, Design Innovation Product Exhibition, Xiaomi Ecological Chain Product Exhibition and Design Open University Innovation Education Exhibition. The exhibited products are both international and reflect Zhejiang elements. Many of them are international products such as IF and Red Dot, including invisible champion products in manufacturing, innovative products with outstanding applications of new materials, new processes and new technologies.
Breathable clothes, driverless push-up vehicles, security robots, portable air purifiers, intelligent urine collectors ... This design exhibition displays a large number of innovative products of ecological design, intelligent design and design + technology.
exhibition form not only uses and models, but also combines photoacoustic and electrical forms such as VR and holographic projection to better display the products, bringing the audience a newer, sharper and more vivid live experience.
