Start a business with difficulty and diligence, and build on the Guangyuan Kingdom of Baodao
——Interview with Hanwang Plastic Machinery Co., Ltd. Wu Zhenrong
The sixth generation successor of the sage, Master Huineng, once said: "Buddhism is in the world, and it is not separated from worldly awareness. Looking for Bodhi after leaving the world is just like seeking the horn of a rabbit." Just as a lotus comes from the mud, wisdom also comes from worldly laws. Therefore, if a person wants to settle down in the complex world, he must first learn to enter the world. In the process of joining the world, constantly improve yourself and improve yourself, understand the specific behavioral guidance for doing things and being a person, and master the development laws of contradictory things, so that you can achieve success.
People who can use the worldly clarity and thunderous means to enter the world are undoubtedly winners in life. Wu Zhenrong, chairman of Hanwang Plastic Machinery Co., Ltd., is such a wise man and a strong man who has entered the world. His legendary deeds in the business field fully demonstrate that success is never achieved overnight. Only those who are good at thinking and doing good deeds can create a better life.
Hanwang Plastic Machinery Co., Ltd. was established in June 1998. The company is headquartered in Minxiong Industrial Park, Chiayi County, Taiwan Province. It is a professional enterprise integrating scientific research, development, production, sales and after-sales service. The products are mainly plastic press-out high-speed film blowing machine . After more than 20 years of ups and downs, Hanwang Plastic has always been able to gain advantages and stand firm in the fierce market competition, and has also won the title of "Taiwan Top Ten Golden Merchants Award".
As a leading domestic enterprise, Hanwang Plastic Machinery Co., Ltd. not only represents the Hanwang brand, but also represents the advanced level of China's film blowing equipment. Since its founding, under the leadership of Chairman Wu Zhenrong, the company's team has taken the Taiwan headquarters as the entrepreneurial R&D base and joined hands with the mainland branch Anhui Tongcheng Hanwang Plastic Machinery Co., Ltd. to actively promote the technological innovation and development of the industry and wholeheartedly bring the most cost-effective products and high-quality services to domestic and foreign users.
Don’t fall into ambitions. Qiao Mu Aoshuangxue.
In 1967, the Taiwanese singer "Sweet Song Queen" Teresa Teng , who was under the age of 14, took the lead in the city singing competition and received huge social attention. At that time, Wu Zhenrong, who was about the same age as Teresa Teng, was forced to drop out of school because of his poor family. He is still young and has neither education nor expertise nor connections nor experience. It is very difficult to find a job that can make a living by working hard to make a living, and his future is slim. Fortunately, after many encounters, Wu Zhenrong finally found an apprentice job in a lathe production workshop. He cherishes this hard-won job very much, completes every task steadily, and humbly asks his seniors for advice when he doesn't understand. With Wu Zhenrong's unremitting efforts, he eventually became a lathe technician who could stand alone, and his salary increased accordingly.
But Wu Zhenrong did not stop there. He spent all the money he saved on buying books and used his spare time to continuously absorb the nutrition of knowledge. Books such as "The Doctrine of the Mean", "The Analects of Confucius", "The Great Learning", "Mencius", "Tao Te Ching", " South China Classic " and other books, which make many modern young people feel obscure, are quite consistent with Wu Zhenrong's thoughts. Under the influence of these spiritual cultivation of Huang Zhong Dalu, he gradually learned how to think and grasp the direction of his life, and completed his junior and high school studies through self-study. He firmly believed that reading was not for eloquence and refutation, nor for credibility and blind obedience, but for thinking and weighing.
In this world, some people work hard all their lives like rootless duckweed, drifting with the flow and doing nothing; some people can break through the cracks of the rock and realize their self-worth. The reason is that most of the former are conservative in their thinking and have low action ability, while the latter are mostly thinking for a long time and daring to fight.
1984, Wu Zhenrong saw the situation and invested all his savings to start a lathe workshop, starting his entrepreneurial journey. During this period, he found that almost all the film blowing equipment on the market were imported goods, with limited circulation and high prices, which meant that there was a broad profit margin and development prospect for the processing and maintenance of domestic film blowing equipment.So, Wu Zhenrong began to concentrate on film blowing equipment, hoping that one day he could manufacture domestic film blowing equipment that could be comparable to imported film blowing equipment.
film blowing technology is a plastic processing technology that heats and melts plastic particles and then blows them into thin film. The quality of the film blown depends on the machine and plastic particles that blow the film. However, at that time, the relevant domestic market was still in a blank state, and there was almost no reference in technology, and it also took into account many factors such as production licenses and environmental protection policies. After a long period of hard research, Wu Zhenrong finally successfully developed the first film blowing equipment in 1988. Once the equipment was launched, it received high praise from customers. What makes Wu Zhenrong proud is that this machine has not been damaged so far.
However, just as he was about to do something big, he found that his equipment was not well-known in the market and was even questioned. After Wu Zhenrong inquired, he learned that the old customers who had purchased equipment deliberately concealed the source of the equipment because they wanted to maintain the advantages of the equipment, which led to many customers having no way to buy it. This incident gave Wu Zhenrong a great inspiration. He decided to work hard to increase the popularity of his brand and continuously expand his influence in the field to promote the development of the company and the brand.
With its quality advantages and complete after-sales service comparable to international brands, the Hanwang brand is now enough to stand out in the industry. Currently, the company has 70 employees and more than 300 suppliers. It has business dealings with more than 60 countries in overseas markets alone. Just like the meaning represented by the brand name "Han Wang", Wu Zhenrong has really made his products and brands abroad and on the international stage through his own efforts, allowing national brands to become kings in the world's plastic machinery field, and has made important contributions to promoting Chinese brands to the world and creating high-quality reputation.
Ambitions and ease all over the world. Qian Hui and sing in love with the world.
Excellent entrepreneurs often attract outstanding peers. In 2018, leaders of Anhui Tong City Committee came to Taiwan for inspection and had in-depth exchanges with Wu Zhenrong. After fully understanding the company's business philosophy, development status, competitive advantages, market conditions and future development prospects, Anhui Tongcheng and Hanwang Machinery reached friendly cooperation. After its establishment, the Tongcheng Branch will continue the product concept of "extreme and cutting-edge" in Taiwan Hanwang Plastic Machinery Co., Ltd., and strictly control it from R&D design, material selection and inspection, complete machine assembly, and debugging to meet the needs of different users. Wu Zhenrong will also lead Han Wang to help Tongcheng develop its economy, attract a large number of manufacturing talents for Tongcheng , and at the same time solve the labor and employment problems of locals.
Faced with a large number of peer companies that have sprung up like mushrooms in the market, Wu Zhenrong said he was not worried. Because as early as the beginning of his business, he paid great attention to the personalized and refined needs of customers, tailored production equipment for different customers, and wrote unique numbers for each set of equipment and every part, retaining its original drawings. Each machine number is like the font size of a person's ID card, and is unique. This also helps machine identification and data recording, lays a solid foundation for later maintenance and service, and thus accumulates a large number of loyal customers. In Wu Zhenrong's view, customers often purchase products out of trust, while merchants have the obligation to be responsible to customers to the end. At the same time, innovative R&D talents, which account for nearly one-quarter of the company's total employees, have also injected strong vitality into the company's sustainable and healthy development. After many years of entrepreneurship, Wu Zhenrong has always followed national policies and shouldered social missions. From the perspective of customers, he has created a series of high-quality products such as optical films, photovoltaic films, lithium battery separators, antistatic films, heat shrink films, and easy-to-open films, which have promoted the rapid development of the domestic plastic market.
The initial dream is like a flying dandelion, looking for the direction to fall and bloom. Today, Hanwang's products have blossomed everywhere in all walks of life, participating in people's daily life, agriculture, industry, medical care, electronics and other fields. Moreover, Wu Zhenrong has full confidence in the environmental quality of his own products.Unlike some media's exaggerated description of "the degradation of plastic bags takes 500 years" to attract the public's attention and blindly attribute plastic pollution to plastic production, Wu Zhenrong gave his own view from a professional perspective. He believes that the production and use of plastics have certain positive significance for resources and the environment. Taking paper bags as an example, during the production process, paper bags consume 10% more energy and 4 times more water than plastic bags, and the greenhouse gas emitted is 3.3 times that of plastic bags. After the service cycle is over, it will also cause 2.7 times the solid waste in plastic bags. For example, the recycling temperature of steel is as high as 2000 degrees, while glass is 1000 degrees, but plastic is only 200 degrees. In comparison, what really needs to be changed is the use and recycling methods of plastics, so as to better solve the problem of plastic pollution.
Therefore, scientific plastic production is not only harmless to the environment, but also makes great contributions to environmental protection and carbon reduction and human life. For example, first, you need to pack a refrigerator or washing machine. Originally, it was a thick carton, but now you only need to use a new product developed by Hanwang Plastic Machinery Co., Ltd. - cold stretch sleeve film (thickness is about one hair diameter). From the perspective of raw materials, cartons are made of wood. If the products are all packaged in cartons, the number of trees cut down will not be underestimated. At the same time, carbon emissions will be increased, resulting in ecological imbalance. Compared with a plastic film, I believe that you only need to look at it with your eyes and do not need to use any instrument to measure it, and you can immediately know the pros and cons. Moreover, these plastic films can be recycled and recycled. Second, from the perspective of food storage, food packaging film can extend the storage time of food produced by farmers by five to ten times, greatly reducing food rot to a certain extent, and tens of thousands of tons of food around the world can be protected every year. Third, from a medical perspective, drugs are prone to moisture and deterioration. If not preserved, medical resources will be lost. The protection of drug packaging contributes to the rescue of patients' lives. Fourth, in the cold north, the production of agricultural products is often limited in winter. If plastic agricultural greenhouse film is used to create a greenhouse environment, it can extend the time it can be planted and provide local people with more sufficient food, which is also a contribution to environmental protection and human life... From these examples, it is not difficult to find that plastic films do not harm the earth's environment as everyone knows, but are indispensable for human life. From an environmental protection standpoint, it is a great contributor.
It is proud that in 2008, the company manufactured three F.F.S. heavy-covered film equipment for Sinopec for the first time. At that time, the contract output was 195kg/hr. Two years later, due to the increase in business volume, the production capacity of needs to be increased to 220kg/hr to meet the requirements. After knowing this situation, Wu Zhenrong did not escape, but took the initiative to lead the team to overcome all difficulties. After four months of hard work, he finally completed the production capacity requirements of Sinopec, which is impossible in Western countries. As the motherland becomes stronger and stronger, Western countries led by the United States try their best to block the import of important components into our country in order to suppress the development of China's manufacturing industry and block the exchange of all core technologies, which is to fear China's rise. Faced with such a situation, Wu Zhenrong finally has his own core technology and a strong technical team after 30 years of continuous research and development. In terms of film blowing machine equipment, German companies are the leader in the industry. However, Hanwang Plastic Machinery Co., Ltd., a technical product made by German companies, can also be made with its own technology without relying on German companies, and can shorten maintenance time with lower after-sales cost and thus increase R&D and production time. This is also a feat that allows the national film blowing technology to be free from being controlled by others. At the world-class plastics exhibition, Wu Zhenrong successfully defeated German products with an automatic wind ring with a production capacity of 320kg/hr, causing a sensation within his world peers, and thus established China's Hanwang brand. Many Chinese bosses who have been exploited by foreign machines for a long time also asked Wu Zhenrong to help or directly purchase Hanwang products.Moreover, according to customer feedback, the production capacity of Hanwang brand is not inferior to that of foreign countries such as Germany, and it also has the advantages of relatively cheap prices, fast technology transfer, faster service speed and lower service costs. This makes core technology no longer subject to other countries and saves procurement costs for the country. It can be said that the country needs technical talents like Wu Zhenrong, and Wu Zhenrong has never forgotten to give back to the country.
After going through ups and downs, the company finally took off, but Wu Zhenrong never dared to forget the word "integrity". He has been in the society since he was a child and has seen more human feelings and understands the truth that public opinion can praise and hurt people more than anyone else. Especially in modern society, if enterprises have a breach of trust, they will soon spread throughout the streets and alleys, and decades of brand reputation may be ruined. Therefore, when managing a company, Wu Zhenrong strictly prohibits employees from shirking responsibilities and deceive superiors and subordinates. He believes that since we work in the same company, it is a whole. Only by helping each other and constantly improving can the company achieve healthy development. Therefore, he often shares his own experience and encourages young people to read thousands of books and travel thousands of miles. Wu Zhenrong's children also took their father as an example and were generous in dealing with people. They distinguish right from wrong, love learning but are not bound by books. The son obtained a doctorate in mechanical science and his daughter also obtained a degree in economics. All of this is inseparable from Wu Zhenrong's education.
Whether a person is reliable depends on whether he can calmly deal with both adversity and good times; the value of a brand depends on how much value it can create for society and the country. The reason why Wu Zhenrong's success is certainly inseparable from his down-to-earth and conscientiousness, but the deeper reason is that he has a patriotic and dedicated heart. He integrated the excellent traditional culture of the motherland into his every word and deed, and also into the growth and development process of Hanwang Plastic Machinery Co., Ltd. I believe that under his leadership, more excellent national enterprises will ride the spring breeze of the new era, make positive progress towards common goals and move forward bravely!
