Zhang Jingwei
According to the data center of the Ministry of Culture and Tourism, during the 7-day National Day holiday in 2022, 422 million domestic tourism trips nationwide, a year-on-year decrease of 18.2%, and recovered to 60.7% in the same period in 2019 by comparable caliber. The domestic tourism revenue reached 287.21 billion yuan, a year-on-year decrease of 26.2%, and recovered to 44.2% in the same period in 2019.
Due to the influence of the new round of epidemic, the consumption enthusiasm for this National Day holiday has been suppressed. Despite this, the major tourist cities and tourist attractions are still crowded. It seems that holiday economy still has the "fire" that cannot be suppressed. This contains the following information: First, the epidemic has had a prominent impact on the holiday economy; second, although China's huge market capacity and consumption enthusiasm have been suppressed, it is still full of vitality and vision; third, this year's "National Day" holiday consumption has new characteristics and new highlights.
The National Day holiday was the peak consumption season. Together with the subsequent "Double 11" online shopping activities, it has become a dual-core driving force for "offline" and "online" to promote consumption, and also brings sprint momentum to stabilize the economy. However, this year's National Day, both the number of tourists and domestic tourism revenue decreased year-on-year. The impact of the three-year epidemic on the National Day holiday economy will still have an impact.
From the perspective of the consumer market or the entire service industry, the consumption momentum suppressed by the epidemic may have a certain decline, but the overall momentum is still there. Even if it will not bring about retaliatory growth, it will also form a certain rebound. During this year's National Day holiday, the scene of the crowded tourist cities and attractions is a long time ago - it can also be considered a "fire" that cannot be suppressed. If it weren't for the impact of the epidemic, the data on the "Eleventh" economy would be better. This further shows that China's huge market capacity is still there, and the consumption vitality of 1.4 billion people is still there, so the foundation for stabilizing the economy on the consumption side is still solid.
It is worth mentioning that this year's National Day holiday, the consumer market has new characteristics and new highlights.
On the one hand, we welcome the 20th National Congress to bring new experience to this year's National Day holiday economy. From Beijing to Shanghai to old revolutionary areas, red tourism activities are highly respected by tourists. Beijing Exhibition Hall held the theme achievement exhibition of "Strive for the New Era", and the Shanghai History Museum held the "Source of the Cradle of Light Spirit - Welcome to the "Twenty" Shanghai Red Cultural Relics and Historical Materials Exhibition". Hubei, Fujian, Sichuan and Chongqing have also held various cultural and tourism activities that combine the "Welcome the Twenty" and red tourism with local characteristics.
On the other hand, various places have launched unique tourism consumption activities. While accurately preventing and controlling the epidemic, we will give full play to the government-led market regulation role and make the holiday economic cake targeted. For example, cultural centers at all levels across the country organized 13,940 activities, with 59.2748 million participants, and a total of 10,801 A-level tourist attractions were opened normally, accounting for 75% of the total A-level scenic spots. In addition, the Ministry of Culture and Tourism, in conjunction with relevant departments, released 12 sports tourism boutique routes during the National Day holiday, and launched 128 rural tourism boutique routes in the country "The fragrance of rice flowers speaks of good fortune in the fragrance of rice flowers". Five national cultural and tourism consumption demonstration cities and pilot cities held about 9,100 cultural and tourism consumption promotion activities, distributed 283 million yuan of cultural and tourism consumption subsidies for the benefit of the people, and exceeded 140 million participants, directly driving cultural and tourism consumption of 15.41 billion yuan.
In addition, this year's National Day holiday " Night Economy " is more popular, the "cloud economy" is more abundant, and the surrounding tours are more popular. This is also the consumption expansion or consumption upgrading forced by the epidemic.
consumption has become the main engine to boost economic growth, and the impact of the epidemic cannot be ignored. This shows that the epidemic has brought strong suppression on holiday consumption, and it has also affected the large balance of supply and demand in the market. Although this year's National Day consumption has been suppressed by the epidemic, it has also shown an uncontrollable "fire", and this year's National Day consumption has also shown new characteristics and new highlights. With the systematic efforts of central and local measures to stabilize the economy, coupled with the peak consumption season at the end of the year, the results of stabilizing the economy are expected. Photo provided by/Visual China
