Guo Taiming is also building electric cars, and he really built the cars. Terry Gou seems to have left the business world in recent years, but he has not actually left. Because his development in politics is not going well, he is still working in secret, hoping to make a greater breakthrough in the business world.
Guo Taiming can no longer make breakthroughs in OEM, because his Hon Hai is already among the top 500 in the world and ranks more than 20 in the world. In 2020, Terry Gou's Foxconn began a car manufacturing plan. At that time, they proposed to account for 5% of the global electric vehicle market in 2025, and then by 2027, it would produce 3 million units annually, accounting for 10% of the global market share.
Now in 2022, Foxconn has officially launched three electric cars, but can Terry Gou really succeed? Is Guo Taiming the next Xu Jiayin , or the next Wang Chuanfu ?
Xu Jiayin built a car, but it ended up dragging down the entire Evergrande Group . Terry Gou’s car manufacturing is really similar to Xu Jiayin. Terry Gou has also acquired many upstream and downstream companies in the automotive industry chain over the years.
Terry Gou recently said that the car built by Foxconn is his best birthday gift for 72 years old. Terry Gou once said that his goal was to live to be 120 years old, and he and his little wife now have a very good relationship. Terry Gou is still ambitious, and he still has great goals in both family life and career.
Why did Terry Gou have to build a car? To put it bluntly, OEM has come to an end, and Terry Gou must find a new direction of development. The hottest thing in the world in recent years is new energy vehicle .
Foxconn's most powerful is its OEM capability. They help many mobile phone manufacturers around the world produce OEM. With the development of smart cars, cars and mobile phones are getting closer and closer. But because he didn't understand cars, Terry Gou still found a partner, that is, Taiwan's largest automobile company, Yulon Auto .
However, Yulong Automobile's development seems to be not smooth in recent years. The Nazhijie car they produce is constantly being ridiculed online. Due to problems such as fuel consumption, Nazhijie's sales in the mainland are not very good.
Guo Taiming's plan is good. He has strong OEM capabilities. Just find a cooperation that understands cars, then produces the car, and then builds a production line by himself, so that he can have the advantage of cost.
In fact, if Foxconn can successfully build a mobile phone, then Foxconn should be more likely to succeed in building a mobile phone. Musk said that cars are much more complicated than mobile phones. But Foxconn doesn’t even understand the phone. Can they really build a good car?
The partners Guo Taiming has brought are not very reliable. In fact, new energy vehicles seem simple, but they are not simple. Nowadays, with the development of the automobile industry, you can use the idea of making mobile phones to build cars, purchase CATL batteries, then use Huawei Hongmeng system, then purchase accessories from various accessories manufacturers, and then find a car manufacturer to cooperate to assemble the car.
But if you don’t have your own core competitiveness, it will be difficult for you to gain a foothold in the automotive industry. BYD now sells more than 190,000 yuan in the Chinese market, but behind this is the result of BYD's years of hard work. Wang Chuanfu has persisted in the field of technology for more than ten years and has achieved his current achievements through years of hard work.
Without its own core technology, it will be difficult for you to gain a foothold in the automotive field. Many people may say that NIO and Xiaopeng do not seem to have core technology. In fact, this is not the case. Xiaopeng’s autonomous driving technology should be the best among the current new energy vehicle brands. BYD is not as good as Xiaopeng in this regard.
Although NIO does not have much advantage in technology, NIO is indeed unique in product strength in terms of vehicle design capabilities and product strength. Ideal Auto recently announced that it would invest 10 billion to conduct research, and core technologies will take the path of independent research and development in the future.
Now China Auto intravolume is serious, and it is not easy for Foxconn to succeed.Xu Jiayin spent tens of billions of dollars, but it has not succeeded yet. It is probably difficult for Guo Taiming to succeed. Perhaps Terry Gou can make a small fuss in the Taiwan market, but if he wants to succeed in the mainland, it will be even more difficult at present.
