In recent years, Chinese consumers' dietary concepts have been constantly updated. Today's companies not only embrace the unlimited business opportunities brought by this era, but also face unprecedented cruel and harsh market tests. Xie Zongpeng, the leading enterprise in refrigerated dairy products and beverages, said recently when attending the Zhejiang Dairy Development Summit Forum that with the improvement of living standards and consumption upgrading, although relevant government regulations and regulations have been very complete, Weiquan is still pursuing stricter self-requirements and implementing stricter standards than relevant laws and regulations; in addition to the self-supervision and management system, Weiquan will also conduct strict inspections on all raw material suppliers, "treat people strictly and discipline themselves more strictly." Weiquan sincerely opened the door, welcomed relevant regulatory agencies to conduct supervision and inspection, and sent a message saying "Weiquan helps Zhejiang high-quality milk and work together to create a new future for the dairy industry", hoping to jointly promote the development of the industry.
Xie Zongpeng's operating director represented Wei Quan to attend the Zhejiang Dairy Development Summit Forum
When talking about how to meet the increasingly diversified and personalized product needs of the new generation of consumers, and maintain vitality and continue to grow under the pressure of consumption upgrading, Xie Zongpeng's operating director said that for Wei Quan, this is not only the focus of the company's future development, but also the unavoidable responsibility of Wei Quan as an industry leader. Over the past decade, Weiquan has always adhered to the original intention of "becoming a respected food company" and has become an industry benchmark by relying on continuously improving and mature systems and technologies; it has become more active in the industry's product research and development, food safety upgrades, industry norms and other matters, and has made unremitting efforts to promote the development of the industry, find new ideas and new blue oceans.
five summits, frequently appearing at
The more support and trust consumers give Weiquan, the greater the sense of corporate and social responsibility Weiquan shoulders. Weiquan was recently invited to attend the five major industry summits and share advanced industry experience. Among them, at the Zhejiang Dairy Development Summit Forum held in Hangzhou, Xie Zongpeng not only represented Wei Quan in the roundtable forum with the theme of "Product Innovation Promoting People's Comprehensive Life", but also jointly released the "Zhejiang Initiative" with quality leading the upgrading of the dairy industry with many companies. Wei Quan was awarded the "2017 Zhejiang High-quality Dairy Enterprise Brand" and set up a booth on site to interact with consumers.
Weiquan was awarded the "2017 Zhejiang High-quality Dairy Enterprise Brand"
At the 23rd Annual Meeting of the China Dairy Industry Association with the theme of "One Belt and One Road in Global Dairy Industry Co-development" in Hohhot, Weiquan was officially upgraded to a board of directors under the joint witness of relevant persons from the dairy department and commission, domestic and foreign industry technical experts and representatives of more than 400 dairy companies. Later, Weiquan appeared in Shanghai to attend the 10th Yangtze River Delta Dairy Conference and Dairy Industry Exhibition. Deputy Director Chen Zhenghong of the Animal Industry Department delivered a speech "Weiquan Strictly Select Milk - Qianlima and Bole", explaining how Weiquan adhered to the concept of integrity, pragmatism and innovation in the mainland for many years, strictly selected milk, and effectively controlled risks and reduced the harm when risks occurred. There are often horses with thousands of miles, but not Bole. For Weiquan, strictly selecting fresh milk, controlling risks, ensuring quality, and ensuring cold chain are the top priority for providing consumers with fresh, healthy and high-quality refrigerated products.
In addition to dairy-related summits, Weiquan, as the leading brand of pure juice, also participated in the 2017 China Fruit and Vegetable Juice Industry Summit. Director Yu Yuegen of Weiquan R&D Center delivered a speech entitled "The Persistence Behind Weiquan Fresh, Healthy, and High-quality Juice Products: Cold Chain Guarantee from Raw Materials to Terminals", looking forward to the prospects and quality advantages of pure juice, as well as the operation methods of Weiquan's cold chain throughout the process. Director Yu Yuegen introduced that my country's refrigerated juice market is still far from that of developed countries at this stage. Since 16 years, the government has paid special attention to the development of cold chains. At the same time, the overall scale of convenience stores has also shown a rapid growth trend. The market size of the cold chain logistics industry has exploded rapidly. Weiquan is committed to creating a cold chain logistics system that provides a solid development foundation for refrigerated juice. Weiquan Hangzhou and Langfang factories, which have passed ISO9001, FSSC22000, GMP, HACCP, AIB, etc., have been certified by Weiquan Hangzhou and Langfang factories, from raw materials, production process to circulation, the entire cold chain, and combined with a complete quality management system, ensuring the quality of Weiquan refrigerated juice.
Director Yu Yuegen of Weiquan R&D Center published
"The Persistence Behind Weiquan Fresh, Healthy, and High-quality Juice Products: Cold Chain Guarantee from Raw Materials to Terminals"
In addition, Jiang Hongyi, head of the category of Weiquan Refrigeration Brand Department, attended the 2017 Asia-Pacific Food and Beverage Summit (AFBC2017) in Shanghai, and delivered a keynote speech on " Weiquan Daily C High-speed Growth Power: Insights, Marketing Uninterrupted", and shared with relevant government leaders and advanced colleagues in the industry's wonderful cases and insights behind Weiquan Daily C. Jiang Hongyi said: Weiquan Daily C has always insisted on innovation for more than ten years since entering the mainland, constantly changing the way of communicating and talking with consumers, and is committed to bringing consumers the best product experience. Professor Wang Xichang, Vice Chairman and Secretary General of Shanghai Food Society, mentioned that the original intention of inviting Weiquan to deliver a keynote speech was to see that Weiquan had a deep understanding of consumer needs, carefully design packaging, and accurately position and promote it during the product development process, which fully reflects the design concept of the food industry and the craftsman spirit of food science and technology people. Each product designed by Weiquan highlights the connotation of nutrition/health and deliciousness, and combines food culture and consumption fashion to bring consumers a lively and pleasant consumption experience.
industry leader, leading the trend
companies that do not want to be a "leading" are not good companies, but real leading companies must not only have strong scale and reputation, but also have the courage and vision to be the first in the industry. The progress of society and consumption comes from innovation. Another effect of Weiquan as a leading enterprise in the refrigerated dairy and beverage industry is innovation. It always takes the lead in the trend, rather than blindly chasing the trend, and is the real leader in the industry. In product research and development, Weiquan has focused on new demand for yogurt consumption in recent years and summarized a number of trends in the future development of yogurt products, including no additives and pure natural, low sugar and low fat, functional segmentation demands, high-end enjoyment, etc. At the same time, it seized the trend of consumption upgrading and launched the new yogurt "Satisfied Point" series in April this year, focusing on full and fresh flesh, and activate the fruit grain market through product upgrades to seize market share; it launched the "Yukuaido" series, focusing on high protein pure and thick, and bringing a strong and pure taste through high protein, allowing consumers to have both health and deliciousness. The flagship product active lactic acid bacteria has also been fully upgraded, not only increasing it to 60 billion super-live bacteria per milliliter, but also reducing sugar by 13%, getting rid of the consumption of homogeneous bidding with similar products. Weiquan Daily C will focus on brand positioning based on target consumer insights to seek new communication points, reminding consumers to develop the good habit of "drinking juice every day", hitting the current consumer pain points of consumers' pursuit of healthy and delicious food, and successfully creating a new generation of Internet celebrity drinks.
At the same time, Weiquan also performed well in categories such as fresh milk, cereal milk, coffee, etc. As Chen Zhenghong, deputy director of the Animal Products Department, the reason why Weiquan fresh milk can achieve high-quality guarantee of "we don't add anything except love" is due to the persistence of raising good cattle, strictly selecting ranch and GAP certification; in terms of cereal milk, after Weiquan Oat Grain and Red Bean and Purple Rice, Weiquan recently launched a new choice of red date barley. The chewed Q-bulb grains have attracted a large number of consumers who pursue health and taste. As one of the favorite brands of urban white-collar workers, Benasson's new media advertisement "Coffee is a Door" has also become popular in the circle of friends, seamlessly connecting with the psychological and taste demands of young people nowadays. The reason why Weiquan family
Weiquan can continue to move forward steadily after the iterative reshuffle of the industry and become a fresh, healthy and high-quality representative enterprise in the minds of consumers may be closely related to Weiquan always keeping in mind that he is responsible for consumers, setting an example for the industry, and creating more beautiful concepts for society. Weiquan, who upholds these concepts, will continue to be the leader in the industry and create more "weiquan effect".
Background information:
Hangzhou Weiquan Food Co., Ltd. was established in 2002. The factory area is located in Hangzhou, Zhejiang and Langfang, Hebei. The company is committed to the management of refrigerated dairy products and beverage products.The company's products include: Weiquan active lactic acid bacteria, Weiquan Daily C juice, Weiquan buttermilk, Weiquan fine selection pasture milk, Weiquan cereal milk, and Benason coffee. With the business philosophy of "integrity, pragmatism and innovation", the company is committed to providing consumers with "fresh, healthy and high-quality" products; fully implementing the integrity policy of "being trustworthy in accordance with the law, high-quality manufacturing, continuous improvement, and customer satisfaction", and adhering to the food safety policy of "meeting customer needs and implementing safety, hygiene and high-quality quality assurance".
weiquan Enterprise website http://www.weichuan-hz.com.cn/
weiquan product website http://www.i-weichuan.com/
weiquan Mainland Refrigeration Business Management Department Ogilvy Public Relations
Gu Jiayu Mr. Leng Xuewen
Tel: 021-60569578 Tel: 021-22878150
Email: [email protected] Email: [email protected]
