In May this year, the financial report of Weiquan showed that Weiquan juice and lactic acid bacteria beverage sold well, making its first profit after 10 consecutive quarters of losses.
Weiquan himself said that Daily C has a market share of more than half of the East China market, and more than 70% in Shanghai. The market share of lactic acid bacteria has reached the third in mainland China. According to Nelson, the market share of Weiquan Juice business has increased by 2% in the past two years, from 28% to 30%.
In addition to the product itself, this is inseparable from its copywriting!
flavored whole juice
Use bright colors and fascinating packaging
Create a fascinating packaging
Very consistent with the juice itself
Colorful tone
More importantly, a series of healing copy
Healing is no longer the consumer's stomach
but your heart
A group of short sentences that hit your heart
Finally add a sentence
You want to drink juice
Extreme
You can do whatever you want,
I will do it first!
Whether he loves you or not
Life is so sweet
Smile, good weather, beauty
walk left, right,
walk straight, walk your own
When you see such a drink copy,
is it very healing after working?
It's not just simple juice
Encourage you to be confident and full of energy
Do not care whether he loves you or not...
Being a beautiful woman has a good mood
travel so caring
day after day, busy every day, Wait for a while and
to be nicer to yourself.
Don’t stay up late, don’t complain or talk nonsense, don’t do
…
Did you fall in love with drinking juice because of this?
Finally wait for you
Finally wait for you
Don't want to cry but laugh
Don't be hungry but say full
Don't worry
But say the night is so good
Please listen to me
I want the mountains and the sea
I want love and be loved
I want love and be loved
ml0 I want dreams and the future
I want you
- Finally, I wait until you
Any time,
Love yourself,
Only others will love you
The best
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