The epidemic is raging, and people are very yearning for being able to breathe freely outdoors. Camping and walking in the park on weekends have become a new way for many people to relax. Shopping centers are also investing in creating excellent examples of urban micro-vacations. Whether it is the popularity of open block malls or the popularity of camping formats, people have seen the possibility of swaying wildly in the city. Among them, park-style commerce uses landscape art to perfectly combine natural ecology with commercial space, allowing consumers to feel the openness, comfort and vacation atmosphere in business in a more comprehensive and immersive way. This article brings you a combination of two new forms of park-style commerce.
01
Park + third space
Z generation consumers attach great importance to the third space outside of home and work. They can socialize, study or be alone, have a leisure and comfortable atmosphere, a youthful and energetic space, and weaken the sense of business. They have become reasons why young people give up staying at home and come together.
Taichung PARK2 Caowu Square
Taichung PARK2 Caowu Square is a project that opened in January 2022. It was popular as soon as it opened and quickly became a gathering place for new culture in Taichung. Cao Wudao, where the square is located, is itself a well-known tourist attraction and an important green axis in Taichung. It connects the natural science museum, Citizen Square, Taiwan Art Museum and other attractions. It covers an area of 6,600 square meters and is a sinking commercial building.
The project is positioned as a "adult-school park". The open space incorporates a variety of green plants and specialty stores, highlighting the artistic sense and youthfulness in the design. Due to the geographical environment and climate considerations, green plants have chosen rare arid plants, such as African aphrodisiac trees, olive trees, wine orchids, etc., which are very fresh and full of artistic atmosphere. This novel and wild one also demonstrates the new vitality of young people. At the same time, the particularity of the plant can quickly open up new topics on social platforms.
In terms of business format selection, it has stores that sell specialty catering and plants in combination, including drought plants and rainforest plants. Similar to the introduction of plant industry in park-style business, we mentioned earlier (weak the sense of closure of "box mall". These five cases tell you how shopping malls can build park-style business!| Chengdu REUGLAR of Heqiao also introduced brands that match its tone, Huangshi Park, which uses insects and plant specimens as elements for artistic creation.
In addition, there are restaurant bars, coffee, and internet celebrity brands in terms of business formats to meet the new consumption needs of young people.
Taichung PARK2 Caowu Plaza is also combining parks and sports, creating a "packaged sports field in the central area of the square SPORT 2GO!", wooden structure and steel structure, next to green plants, create a relaxing atmosphere, install dynamic sensing lights at night, and create a dreamy and hot night economy.
This third space is a social, trendy, casual, fireworks and artistic combination, and it is a popular area for the topic.
02
Park + Run Dynamic
Recently, Liu Genghong's fitness live broadcast has become a hot search, triggering a wave of national fitness, and a large number of Liu Genghong girls have also poured into shopping malls. Sports and fitness formats have become popular in recent years. Whether it is the importance of people's health during the epidemic or the driving force of skiing and skating trends triggered by the Olympics, consumers are paying more and more attention to investment and consumption in sports. Park-style commerce has the advantages of combining innately with sports formats. The open space and natural ecological environment have become a natural breeding ground for sports formats.
Fuzhou·Jinshan Vankeli
Fuzhou Jinshan Vankeli, with a volume of about 60,000 square meters. The ground floor is a park, the first floor is a commercial floor, and the second floor is a parking space. It was officially opened on December 24, 2021. The positioning concept of the project has established the first urban Leihuo Sports Park business in Fuzhou. It mainly integrates the park ecology with architectural space, business formats, and social concepts to build a sports Leihuo social destination, and creates a unique and healthy social lifestyle. In terms of business formats, it mainly includes sports and fashionable catering, of which sports accounts for 35%, and catering accounts for 40%. People who like sports are the target consumers of the project.
Fuzhou Jinshan Vankeli has a 25,000 square meter green field park. It is divided into different functional areas and creates diverse sports scenes, such as sports tracks, children's recreation areas, leisure areas and landscape greening. A skateboard square has also been created, and street skateboarding events will be held in the future. Skateboarding is a popular niche sport in recent years and is deeply loved by people born in the 1995s and 2000s. Kingsoft Vankeli also has a skateboard club, a variety of skateboard-related business formats. This series of skateboarding one-stop services will attract the attention of skateboarding teenagers in Fuzhou. The
project has also created a youth sports theme block in the sinking square, including a variety of sports events such as basketball, baseball, tennis, etc. This type of sports scene demonstrates youthfulness and youthfulness. It can not only attract young people to come and check in, but also use the most prominent scenes to show project positioning, enhance memory points, and even become urban landmarks.
People who love sports come here and sweat freely under the natural ecology, and the relaxed atmosphere created by park-style commerce is unobstructed.
Park-style business will subvert consumers' imagination of shopping centers. The passenger flow is not only in the box mall. Park-style business expands consumers' horizons and pace, but also inspires business people to create more three-dimensional and multi-faceted parks + spaces to realize more possibilities. What surprises will park-style business bring to us in the future? Let's wait and see!
