quoted Korean media Naver, which reported that the upcoming iPhone 14 series will re-activate the name "Plus". The 6.7-inch non-Pro model iPhone will be called "iPhone 14 Plus" after it is launched, not the "iPhone 14 Max" that many media have previously speculated. last time Apple used "Plus" in 2017, when Apple released the iPhone 8 Plus, and also released the iPhone 8 and iPhone X.

Compared with "iPhone14 Max", using "iPhone 14 Plus" is a better choice because it reduces confusion for Apple consumers. Since the iPhone 14 Max and iPhone 14 Pro Max sound almost the same, this may mean that some customers may not be able to distinguish the nuances in the name and end up buying the wrong model.
From an aesthetic point of view, the iPhone 14 Pro Max has three rear cameras, while the iPhone 14 Plus has only two sensors for the rear camera, so sharp-eyed people may spot these changes and can be distinguished immediately. Unfortunately, sometimes, customers accidentally ordered the wrong equipment without paying attention.