▼ The earth can meet human needs but cannot meet human greed.
Introduction
China's traditional agricultural civilization has been completely destroyed by the accelerated development of rural urbanization, agricultural industrialization and industrialization. The shocking pollution situation forces the countryside to become the main battlefield for environmental protection in the future, that is, from releasing productivity to improving environmental protection.

and Tao Yuanming's beautiful scene of "clearing the land in the south, guarding his grace to return to the garden" are in a strong contrast, and rural pollution has become increasingly serious in recent years.
Among them, the environmental problem of water pollution is particularly prominent, showing a trend of rapid deterioration, and more typical manifestations are such as eutrophication of surface water bodies and gradual deterioration of groundwater quality.
According to statistics, at present, more than 80% of the rivers in the country are polluted to varying degrees. Nearly 700 million people in rural areas have exceeded the standard of E. coli, and 170 million people’s drinking water is organically polluted. In addition, due to the widespread use of pesticides and other chemical substances, groundwater in many places is no longer suitable for drinking, which has seriously affected the health of rural population.
Over the years, garbage has "encircled villages, blocked rivers, and blocked doors", "black soil" has become "toxic land", " cancer village ", and "strange disease villages", etc., which reflect in a concrete way that rural areas have now become severe "ecological disaster areas".
In order to thoroughly rectify the rural environment of , the country has issued a series of environmental protection policies, and the ban on maintenance is one of them.
However, while the rural environment has improved, some farmers have also lost their jobs. They complained: Is this our fault?
Environmental protection and food and clothing are both important. So, how to solve the problem of rural environmental protection?

Traditional agricultural civilization is a circular and environmentally friendly economy
Looking back at the traditional agricultural civilization, it is actually a circular economy and environmentally friendly economy. In the final analysis, it also lies in the productivity, production relations and industrial structure at that time, which are in line with the current harmony, environmental protection, low-carbon concepts and the essence of the green economy.
First of all, the "backward" productivity has achieved environmentally friendly production purposes and means of production.
The closed-loop and simplified production circle of farming civilization allows farmers to use simple production tools to watch over the countryside in a limited space based on their innate environment, resources and endowments to try their best to use simple production tools to watch over the countryside in a limited space.
and the Pearl River Delta region have achieved dual benefits in land ecology through the recycling model of mulberry planting on the base (field), feeding silkworm leaves on silkworms, feeding fish with silkworms and pond mud and fertilizing fields. It is this "backward" productivity that has created a circular economy farming paradise.
Secondly, the "simple" production relationship lays the ecological factors of energy-saving cycle.
Agricultural civilization has always been based on self-planning and independent family-style land production relations. The "following the will of heaven" small farmers' nature has made the concept of harmonious coexistence between man and nature deeply embedded in the entire production process.
During the Ming and Qing Dynasties, the production links such as grain, cash crops and animal husbandry were linked together in the field surface production process, becoming a model of nature-friendly. This kind of bondage land production relationship that relies on transforming external objective conditions actually implies environmental protection ecological values.
Third, the single-industrial structure makes pollution nowhere to hide.
The agricultural civilization relies more on land than any other civilization, and establishing a country through agriculture has made other industries become shadow industries.
Shang Yang's emphasis on agriculture and commerce during the reforms consolidated the dominant position of the planting industry, but livestock and poultry breeding and family handicrafts became auxiliary industries. The "primary industry" was unique in the world, and the "secondary industry" lived in a room, and the consumption and pollution of resources and the environment were almost zero.

The catastrophe of rural environmental protection
Now, copying the "sheep eaters" land enclosure movement that was once staged in the West, the Great Leap Forward-style agricultural industrialization, rural urbanization and agricultural industrialization have brought catastrophe to rural environmental protection.
First, the industrial civilization toughly crushes the agricultural civilization and fabricates it "puppet agriculture".
"deprived" agricultural civilization as the magic weapon of agricultural industrialization, it is the key to decode the extraordinary and rapid surplus of rural pollution.The agricultural ecological park in Nanjie Village is a typical example. It "factory" the land to produce various genetically modified crops through highly replicating industrial production ideas. The bound chemical fertilizers and pesticides have caused genetically modified pollution problems to emerge one after another. However, the unconsciousness of agricultural pollution has further accelerated the formatting speed of agricultural industrialization. Affected by the profit-guiding effect of polluting projects and political achievements, "petrochemical" agriculture has quickly been infected by the black pollution of the industry.
Second, the incongruence of rural urbanization alienates rural areas into a "lame city".
The huge consumption potential of rural urbanization has made rural areas increasingly lack room for maneuver in resolving environmental pressure.
In terms of vehicle consumption alone, at a time when the per capita ownership is far lower than that of cities, the emission of waste gas has already made the countryside nervous. Once those yellow-label vehicles squeezed by new energy vehicles enter the countryside, the consequences will be unimaginable.
More importantly, farmers' environmental thinking and building-making actions are still in a state of lame imbalance. Consumption is looking at the city, but pollution treatment fails to align with the city. As a result, it is nothing more than carrying a hoe to go up the stairs to drag minor rural pollution into major diseases and serious diseases into serious diseases.
Third, the blind launch of agricultural industrialization has found new homes for pollution.
Nowadays, all industries take the classic Western material consumption civilization as a reference. However, once agriculture is dragged onto the industrial chain that survives to meet material consumption, the intercropping and harvesting will inevitably be a half-baked industry, because ecological consumption is the norm in Europe and the United States, but in China it is a "luxury" that blindly highlights its foreign style. In addition, the interests of focusing on profits but not governance are caused by the influence of various B&Bs and Farms and Leisure Tourist Parks bloom everywhere in China. However, consumption beyond the limits of environmental and resource tolerance will not be enjoyment, but will instead turn into disaster.

The main battlefield of future environmental protection
Obviously, the harm and embarrassment of rural pollution will inevitably force rural areas to become the main battlefield of future environmental protection, and the proposal of rural environmental protection propositions also means that the focus of rural work will shift from releasing productivity to improving environmental protection, and its focus will gradually be embedded in the "three transformations" process involving agriculture.
First, agricultural technology.
The explosion of "intelligent" wealth in technology will continue to amplify the dual-profit effect of agricultural ecological society.
Israel's underground drip irrigation technology, the Netherlands' soilless cultivation and Australia's "FILTER" sewage treatment system are proof that technologicalization not only can break the "hard constraints" of resources and environment, prevent the continuous rise of agricultural production costs "floors", but will also gradually achieve the root cause of environmental pollution, confirming that technology is the lifeblood of rural environmental protection.
Second, rural ecologicalization.
The essence of ecologicalization is pollution-free and symbiosis and prosperity, but the original ecology of rural areas is very easy to be "destroyed" in rural transformation. With the continuous intervention of "quality and quantity-saving" ecology, clean production and "smoke-free" consumption will also implant "viral" into the countryside, and then remove the cancer of rural pollution from the source and protect the body of rural ecology.
Third, farmers are urbanized.
University means that "future farmers" will have the dual ability of "cultivating both inside and outside". They can not only "learn external forces" to converge with the city in architectural style and living habits, but also "diligently practice internal skills" and synchronize with the city in spiritual civilization and environmental awareness, so as to solve the current "old-style farmers" pollution "going to the mountains and going to the countryside" caused by "learning to walk in Handan" and "not knowing the inside".
From this point of view, perhaps only the overall migration of citizens' culture can preserve the artery of the rural ecological environment.

Rural business opportunities will go from hidden to visible
. More importantly, if the above-mentioned "three transformations" of rural environmental protection and agriculture are evolved smoothly, it will not only save rural environmental protection from water and fire, but also provide rural areas with an opportunity to deeply explore potential economic growth space beyond the inertia of thinking. Therefore, driven by the general trend of environmental protection, rural business opportunities will go from hidden to visible.
1) Experience Economy Cultivate "high-end and sophisticated" ecological agriculture model.
The productivity that takes human experience as the object of production will replace material productivity and rise to primary.
Ecological civilization and science and technology innovation information era will force the experience economy to upgrade from the 1.0 version of "focus on experience and light on pollution" to the 2.0 version of "integrating experience and environmental protection", and inject it into the development model of "green" ecological agriculture, realizing the cross-time and space interconnection of native characteristic agriculture and modern high-end "experiential agriculture".
2) Rural life economy is ready to go.
The investment to return to the origin of life is the most effective capital investment. Nature itself can cure diseases, and the return of the "rural" of the natural mother body will inevitably become a magnifying glass of the blue ocean effect of the life economy. The ambition of the insurance industry and the rise of health ecological parks and spas are proof of this.
3) All kinds of "conceptual real estate" are revealed.
Based on the development of the experience economy and urban pollution, the original concept is becoming increasingly popular. The limits of urban land development will prompt more real estate tycoons to focus their attention in the countryside. Various conceptual real estate with distinct themes such as agricultural theme parks, vertical farms, plant factories, etc. will follow the trend.
In addition, capitalization flow will gradually accumulate towards environmental protection.
Because under the attractions of the above three major business opportunities, coupled with capital "leverage" leverage, the new low-carbon industries and innovative economy will give birth to financial innovation, thereby providing investment and financing and various transaction services for rural pollution control technologies and projects, and using capital to leverage the rural environmental economy.
It can be foreseen that at the moment of transformation from industrial civilization to ecological civilization, once green business operations become a trend, rural environmental protection business will become the next pig to fly into the sky.
The more complex the appearance, the more profound the truth
We aim to crack the complexity and predict the future