htmlOn August 22, Digital Kingdom held an annual strategy press conference titled "Oasis" in Beijing, and announced the development and deployment of its Greater China business in four major fields: visual effects, virtual reality, virtual people, and original IP. "Oasis" originated from the movie " No. 1 Player " that received excellent market reputation in the first half of the year. Digital Kingdom once provided visual rehearsal, virtual production, motion capture and visual special effects production services for the film. In the film, Spielberg builds a crazy and explosive virtual world - "oasis", and the virtual scenes, content and technology, digital stand-alone presented by the "oasis" coincide with the vision of the digital kingdom. At the
press conference, this Hollywood visual effects giant demonstrated its determination to build an "oasis" for the consumer market with a series of dazzling results. A few minutes of virtual human shows became the highlight of the day: film and television celebrities Wang Weizhong, Ruby Lin , Nicholas Tse "in person" the scene one after another. Xie An, CEO and executive director of Digital Kingdom, even realized the "virtual clone", and used the piano and flute as the legendary queen Teresa Teng at the same time. Wu Xinhong, founder and CEO of Meitu, sang "Red Dust Inn" with Teresa Teng... The scene that is difficult to distinguish between reality and time and space is subverted, and an infinitely fitting with the concept of "oasis" is amazing through virtual human technology.
In fact, virtual human technology has long been highly respected in Hollywood and has been used in many blockbuster movies such as "Rejuvenation" (2008), "Beauty and the Beast" (2017), " Avengers 3: Infinity War" (2008). Regarding how the power from Hollywood is integrated with the future development of Chinese film and television dramas, Xie An said: "This technology may be the key to change."
replica "live" and reproduce "legendary"
virtual human technology combines holographic projection technology and computer imaging (CGI) technology to form a real three-dimensional image of an object through motion capture and real-time modeling. According to Xie An, the Digital Kingdom focuses on the application and exploration of virtual human technology on three levels: living, legend and creation.
Replica "in the world" means that people in the world are created by the living, such as actors. The obtained virtual person is no longer bound by schedules. The same actor can complete multiple shooting tasks at the same time and at different time and space; it can also be flexibly integrated with other visual effects technologies, providing more choices for image creation.
recreation of "Legend" refers to the "resurrecting" of a deceased legendary celebrity through virtual human technology. In 2012, the virtual image created by Digital Kingdom for the late American rapper Tupac Shakur was performed at the Coachella Valley Music and Art Festival. The performance of the real and falsehood has aroused heated discussion among fans around the world; and the virtual man Teresa Teng's holographic concert "Tera Teng·Legend of Teresa Teng" presented by Prism Light Entertainment was launched in Hangzhou on August 17, and the commercial application of virtual people has been practiced.
"creation", as the name suggests, refers to creating virtual IP that does not exist at all, such as Hatsune Miku. Brad Pitt , the reverse growing , Brad Pitt , the Beast Prince in "Beauty and the Beast", and Thanos, the villain who is full of presence in "Avengers 3", were all "created" by the Digital Kingdom through virtual human technology.
virtual person, using technology to implement the imagination of Chinese film and television dramas
From 2018 to the present, the Chinese film and television industry has experienced industrial upgrading in different pasts. Data from National Film Administration shows that in the first half of 2018, the mainland Chinese film market closed a total of 32 billion yuan, exceeding the 27.2 billion yuan in the same period last year, setting a new box office record; as the Chinese film market continues to expand, the investment cost of single-films for local leading films has approached the Hollywood level; as China's film industrialized system gradually formed, the demand for visual effects production continues to grow.
In response to this, Xie An emphasized: "The digital kingdom has always aimed at gathering Hollywood's strength and helping local visual effects to connect with international standards.Digital Kingdom has the largest motion capture studio in North America, and we plan to introduce it to China soon. The upgrade of technology facilities, coupled with Digital Kingdom's grasp of outstanding technology and talents, and the close collaboration model of offices in China, the United States and India will allow us to bring unprecedented high-quality content to domestic consumers. "
Based on machine learning, virtual human technology can create new faces and characters, allowing images that do not exist at all appear in film and television works, and even interact with the public. This has profound reference significance for the visual expression of film and television works and even the creation of original IP.
Technical innovation and aesthetic advancement affect the way the public appreciates film and television works. When the "oasis" combining "technology" and "entertainment" quietly enters the Chinese film and television industry, one of the core of the "oasis" - this technology with 10 years of Hollywood endorsement may be the key to changing local works.
