Red Net Time News October 24 (Reporter Yang Shuhua) At 8 pm on October 24, pre-sales in 2022 Tmall Double 11 officially started. "This year's Double 11 will witness the vitality of China's consumption, the vitality of entrepreneurs, the imagination of digital business, and the tenacity of physical manufacturing." At the Tmall Double 11 press conference, Alibaba Group , president of the domestic digital business sector of Daishan said. As the largest peak consumption season for the whole year, this year's Double 11, consumers can use the "three discounts": 17 million products are collectively discounted, 50 yuan off for every 300 yuan spent in the whole store, and 88VIP members receive a large coupon of 820 yuan.
In addition to the high discount, this year's Double 11 is centered on consumer experience, and both "change" and "unchange" are based on consumer experience. For example, this year, the "don't stay up late" will be carried out to the end: not only will the pre-sale be at 8 pm, but the two waves will be officially launched: 8 pm on October 31 and 8 pm on November 10 respectively. Netizens commented: The final payment person has become eight people late.
Consumers don’t have to worry about buying early but buying more expensively. This year, Tmall will provide "full price protection" for Double 11 products, and the price guarantee period will be extended from 15 days in previous years to 27 days. If you buy more, you will get the difference with one click.
is more convenient for consumers to collect orders. This year, Taobao has added the function of "ordering with multiple addresses", which means that when consumers pay an order, they can send the items inside to different addresses. After learning that 10 million people received the reminder that "the shopping cart is full" every day, the product manager upgraded the maximum number of treasures that can be loaded in Taobao shopping carts from 120 to 300 on the eve of Double 11, which was more than twice the capacity.
Starts at 6 o'clock tonight. Celebrity anchors such as Li Jiaqi , Luo Yonghao , Cecilia Cheung , Su Xing will also be broadcast on Taobao live , bringing the first batch of Double 11 good products.
"This year's Tmall Double 11 is the most diverse Double 11 with the richest and most diverse roles in the whole society." Kuixue, president of Alibaba Taobao Tmall Industry Development and Operations Center, revealed at the press conference that from the first Double 11, there were only 27 merchants registering for the first Double 11 to the 14th Double 11 this year, a total of 290,000 brands from all over the world participated, and millions of industrial belt merchants and small and medium-sized entrepreneurs participated. On the eve of Double 11, Luo Yonghao, , Yu Minhong, and the leading live broadcast agency Yaowang Technology have successively announced their entry into Taobao Live, using Taobao Live as a long-term business base.
He revealed that currently on Tmall, 42 brands have more than 10 million members and 600 brands have more than 1 million members. Among them, the transaction volume brought by most brand members exceeds 40% of its total transaction volume. It can be said that Tmall is the first choice for the brand DTC (brand direct connection with consumers) model, and the first battlefield for brands to achieve certain business growth. It is expected that Double 11 this year will also become an important engine for brands to gain user growth.
In addition to buying, this year's Tmall Double 11 will have more warmth and kindness, from the promotional nodes of consumption and stockpiling to a container of goodwill to accommodate more possibilities, see more groups, and pay attention to more beautiful goodwill containers.
reporter learned that during this year's Double 11, Taobao and Tmall issued an initiative for farmers, hoping that each Taobao live broadcast room can help the countryside bring more agricultural products, so that more vegetables and fruits in the fields will be sold, and that farmers' pockets will be bulging than usual; for the post-00s, a "special special session for college students" was set up, hoping that more post-00s merchants will be discovered and seen; for the elderly, Tmall and merchants will launch the "Yellow Handrail Plan" together, giving and installing bathroom fall-proof handrails to 50,000 elderly people living alone.
