A piece of underwear, a pair of small wings, a flower crown...
021, an internet celebrity model named Caroline Jayna used this extremely "sexy" outfit, like a fairy, setting off a Halloween sexy trend called "fairy clothing" on social platforms.
A year later, this "fairy clothing" has become popular again and has become a Halloween costume that has been highly sought after recently.
1
"Sexy Fairy Clothing" became popular TikTok
A few days ago, a TikTok blogger named @Lara Kahn became popular unexpectedly due to a video. In the
video, she excitedly showed her fans a "fairy clothing" purchased on Amazon , and said happily: "Although it looks too sexy, this dress is really cute!" After the
video was released, had a total of 4.2 million views in just 5 days, and at the same time it received 579,000 likes and more than 2,000 user comments.
Among the many comments, some hope that bloggers can wear them to see the effect, and some users who are quickly attracted by this underwear are looking for links to purchase.
The next day, @Lara Kahn uploaded another video of the upper body effect. The number of views of the video has also quickly climbed to 410,000, and more than 400 people have forwarded it. The comment section is almost full of praise and seeking purchasing channels.
@Lara Kahn, who may be only 20 years old, did not expect that TikTok, which has thousands of views in daily life, will suddenly become popular because of two "fairy clothing" videos.
In fact, this Halloween dress has become popular as early as last year TikTok.
At the end of last year, there were already many videos of this nightgown on TikTok. These videos range from hundreds of thousands to millions of views, becoming a trend of underwear worn by the underwear that was called "sexy fairy clothing" at that time.
And this year, the total number of views on TikTok on the hashtag #fairy halloween costumes 2022 also reached 89.4 million .
It is not difficult to find that the popularity of @Lara Kahn videos is not difficult to find that this "sexy fairy clothing" seems to be rekindled to the whole network again.
2
High-selling underwear brand unexpectedly became popular
Based on TikTok's super social communication attributes, Google trend can clearly observe user search trends.
In the past twelve months, the trend of American consumers searching for "sexy fairy" on Google has shown a U-shaped popularity graph, with the most popular period around October last year and is now showing a significant upward trend.
It is worth noting that among the conjunctions for users to search for "sexy fairy", "sexy halloween costumes 2022" has become the most search frequency related query since the previous period, and has ranked first in the soaring list and set a new high for search popularity this year.
It is not difficult to find that during this Halloween this year, clothing represented by "sexy fairy" has become a demand trend.
Search for "sexy fairy" in the front desk of Amazon. The first one is the same model as TikTok, called Avidlove women's underwear lace doll pajamas .
Do you think this brand is a bit familiar?
In fact, Avidlove is the home pajama brand incubated and operated by the domestic big seller Saiwei Times overseas. In addition to Avidlove, has also incubated and operated related brands such as Ekouaer, Hotouch, ADOME, etc.
Avidlove is a relatively successful home clothing brand under Saiwei Times, and has good sales on Amazon.Take this Avidlove pajamas as an example, it ranks first on the BestSeller list for women's underwear pajamas. It has won about 435,900 ratings on Amazon, with a total rating of 4.5 points.
At present, Avidlove's long tail keyword group "Lady's Underwear Lace Dolls Pajamas" 's search index on Amazon is in a rapid rise. According to third-party data query, the monthly search volume has reached 1,844, and the purchase volume is about 135 pieces.
Avidlove It seems to understand the demand points of "Halloween + Sexy Underwear" . It also launched the Halloween main product series in the product details page, which obviously caught this traffic tightly.
Image source: Avidlove Amazon screenshot
3
Halloween sexy style becomes a trend
The reason why this "sexy fairy style" has become popular again is that in addition to the super communication power of TikTok, it can also be considered that the sexy novelty of is the main attraction.
According to a recent survey by the Foreign Network, more than half of Americans say they want to see sexy Halloween costumes. The survey also found that women are more likely to want sexier Halloween costumes than men.
Especially in recent years, the trend of fast fashion has made clothing more exposed. Halloween is a popular holiday, and more and more people like to share personalized clothing for social media. These have also led to an increase in demand for sexy Halloween costumes.
Recently, the Fright Geist website, which released a statistics on the popular Halloween trends in the United States, which are the most searched Halloween clothing trends in the United States, showed that among the most searched Halloween clothing trends in the United States, the fairy has also become one of the top five hot trends.
Therefore, when fairy clothing is no longer only suitable for children, Halloween adult clothing represented by "sexy underwear" may become a new social media trend for Halloween.
(the authorization of the above article is from Hugo Cross-border observer: Cross-border Love Brother T (the guy studying in the United States plays socializing))
