In the era of sports trends, what outdoor brands will come to your mind? Do you know which country these brands come from? Most outdoor sports brands originate from Europe and the United States, but it does not mean that there are no excellent outdoor brands in Asia. Compared with European and American brands, the design and materials of Asian brands are often more suitable for our body shape and climate.
In Asia, Japanese products account for a very large proportion. Many Made in Japan products always have a professional spirit and delicate attitude, allowing every user to discover their intentions in inconspicuous details. If you like the high-quality and thoughtful design of Japanese products, you must not miss the opportunity to get to know these seven Japanese outdoor brands!
montbell Japan's first outdoor sports brand
Tatsuno Yu--the founder of montbell, and also a famous mountaineer and adventurer. Tatsuno Yu has always been looking forward to a famous Austrian mountaineer Heinrich Halle and started his mountaineering journey. This also made him find that the early climbing supplies were not complete. In every mountaineering experience, the young Tatsuno Yu always thought about how to climb safely and easily. His long-term mountaineering experience has created Montbell's meticulous mountaineering design, which is closer to the needs of climbers.
For a well-known sports products brand overseas, montbell insists that all employees can participate in the design and development of products meetings, and hopes to find the closest suggestions from each user. Adhering to the idea that lightweight equipment can increase movement agility and bring climbers safer mountaineering experience. In addition, because Japan also has to face rainy and humid climates at all times, montbell has become the first brand in Japan to use GoreTex and has developed the most well-known series of lightweight, waterproof and warm outdoor products. Its brand down jackets and sleeping bags are all very excellent products in the industry.
snow peak Japanese classic
snow peak is known as the LV of the camping world. As a high-end brand in the camping world, it is well-known for its high price, just like the famous Archaeopteryx from Canada. Snow peak was founded by Yamai Yukio in 1958. Snow peak is not only a manufacturer of camping equipment, but also a proposal for outdoor lifestyle. It proposes plans to break through the space restrictions of camping at home, Field Suite keeps up with the trend of luxury camping in the United States, and hopes to attract more people to join camping.
Innovation is synonymous with snow peak. The imagination of outdoor sports products has allowed them to develop products that shock the world one after another: the smallest, lightest and simplest stainless steel small gas furnace and gas lamp in the world; it completely subverts the established concept that taitai is a consumable. As long as the copper hammer head is replaced regularly, taitai can be used for a lifetime; it also launched the world's first tent that can produce fire and barbecue in a tent... Behind every high unit price product is the expectation of a lifetime of use of the product. This is the persistence and commitment of snow peak, rich in the romantic atmosphere of a dreamer. Because of its strong R&D capabilities, snow peak's competitiveness in many outdoor brands has never been reduced due to its high prices, making it a true Japanese boutique.
GOLDWIN Call the wind and call the snow, Japan's first
Japan has many ski resorts, so skiing brands are also an important role in Japan. GOLDWIN, a well-known Japanese skiing and mountaineering product brand, started its business in 1951. In the early 1950s, when skiing was still a sports event for a few people, GOLDWIN was famous for its production and manufacturing ski sweaters. Since then, ski clothing that combines advanced functions and fashion sense has been continuously launched. In the cooperation between international competitions and contestants, we constantly communicate with the contestants, listen carefully to the opinions and requirements of the contestants, and combine them with GOLDWIN's leading R&D technology. This is the root of GOLDWIN's continuous innovation. Therefore, in the long run, GOLDWIN is also the designated snow clothing brand of the Swedish national ski team.
As a representative brand of skiing, its outstanding performance in warmth and waterproof clothing are all characteristics that cannot be ignored.GOLDWIN's self-created brand C3fit compressed clothing series has a large demand in various outdoor sports more widely than snow clothing. Its fitting tailoring that is completely fitting to the muscles, breathable and comfortable high performance, has become another star product of GOLDWIN Group recently in addition to snow clothing.
LOGOS Camping supplies expert
LOGOS is a symbol of the spirit of outdoor craftsmanship in Japan for a century. It develops products based on altitude of 5 meters to 800 meters above sea level. In other words, its brand products are diverse and you need to camp on the mountain or on the beach. Therefore, it has become one of the must-have brands for Japanese friends. The purpose of LOGOS is to hope that it can become the number one brand connecting outdoor people, so that people can enjoy more and more fun in the space where outdoors and nature coexist. The maple leaf as the logo contains the desire to spread the brand concept throughout the world like the veins of the maple leaf.
LOGOS adheres to the aestheticism of practical functions. The product not only pays attention to functional design, but also reduces unnecessary costs and makes every penny of consumers spend more efficiently. Living with nature and protecting the environment is what they have always wanted to convey. Therefore, LOGOS has always been committed to sturdy and durable in product development, and has tried its best to integrate nature into it and use natural materials. For example, LOGOS's Ai Earth series food appliance group uses natural bamboo as raw materials and emphasizes environmental protection; it can be automatically decomposed even if it is discarded in the soil. In addition, a series of disaster prevention products are designed to protect nature as its mission. The challenges of LOGOS products will continue and continue to innovate.
DESCENTE The ultimate outdoor brand across a variety of sports
Japan's top sports brand DESCENTE was founded by Mr. Ishimoto's male family in 1935, with Design for Sports as its creative concept. The three arrows of the DESCENTE trademark represent the direct sliding, oblique sliding and horizontal sliding movements in the sliding down, and also represent the three business concepts of making the best products, being at the forefront of the times, and actively opening up new products.
DESCENTE is popular internationally with high-performance ice sports, and has become the official uniform of ski teams in Switzerland, Canada and other countries many times. At the same time, it is also a time-honored brand for more than 80 years. From baseball to competitive sports on the road, swimming, football, volleyball, basketball, etc. can see their products in various professional sports teams around the world, and its uniforms have become the highlight of the brand due to their high-quality fabric materials.
In the 1980s, DESCENTE organized the jersey production of 11 teams of the Japanese professional baseball team. In 2017, there are three teams, including Olix, Hiroshima , and Yokohama , using their jerseys. Bicycle rider Hiroichi Nakano wore a DESCENTE cycling suit and won 10 consecutive championships in the World Championships. The MOSIKA mountaineering team, which challenged the world's highest peak - Everest , also wore DESCENTE mountaineering suits and successfully reached the top in the extreme cold of minus 50 degrees. Its tentacles in the outdoor sports products industry have become one of the most representative outdoor sports brands in Japan.
PEdAl ED The best cycling brand in Japan
PedAl ED pursues the unique streamline and meticulousness of Japanese brands. Japanese design, made in Italy, and meticulous craftsmanship has become the image of PedAl ED in the hearts of riders. PedAl ED's clothing is provided for cycling enthusiasts. The simple and fashionable design allows everyone to go directly to Café or CD record stores without any surprise. The materials it uses contain different ingenuity and are committed to wearing clothing that is breathable and sweat-free for a long time. The clothing line is exquisite and delicate, and even the logo printed on the clothing is made of anti-slip materials, as well as reflective materials that enhance safety.
PedAl is an important part of the bicycle, and E.D. is the abbreviation of EARTH DIVER who loves the earth. In addition to designing clothing for cycling enthusiasts, PedAl ED also implements the concept of loving the earth in their products. For example, the fabric used by PedAl ED is natural cotton (linen), and the dyes and dyeing cloth are also purely natural. In addition, we love water better than gasoline, keep human from the earth and other words full of love for the earth are often seen in T-shirts, or use graphic methods to convey the concept of being friendly to the earth through products.
Phenix In Japan, you don’t know, you don’t call it a professional outdoor person.
Phenix was founded in 1952. It is an official brand for the Norwegian Alpine Skiing Team and the Japanese Olympic National Skiing Team. It has a technical research center and professional development technology that is synchronized with the world’s leading level. The technology that Phenix is most proud of is the original DRY VENT waterproof and moisture-permeable fabric, which can easily block harsh climates such as heavy rain and damp rain and snow, reducing the risk of rapid body temperature loss outdoors due to humidity and cold. The super breathable nature of DRY VENT is also highly praised by outdoor enthusiasts. Even when traveling in the rain, it can quickly expel sweat, heat and moisture from the body, keep it dry and comfortable, and reduce the feeling of stuffiness. It is especially suitable for rainy and snowy weather in the mountains in winter.
Phenix's design consultant Okabe Fumihiko advocates the real sense of layering with staggered layering techniques to create a Japanese-style stylish and unpretentious Outdoor Style. In actual application when worn outdoors, it is the close-fitting sweat-absorbing and quick-drying inner layer, the heat insulation and warmth layer in the middle, and the wind-proof outer layer. By wearing clothes with different functions layered, it can achieve the purpose of adjusting body temperature, wind-proof, and waterproof. At the same time, it creates a Outdoor Fashion style with a strong sense of layering and fashion, allowing Phenix to carry the high quality of pure Japanese design and become a powerful brand that is well-known in the extreme outdoor sports industry.
F/CE.® The fashion-leading outdoor trend brand
F/CE.® is a young brand from Japan and founded in 2010. It hopes to combine the Outdoor style to make outdoor clothing a fashionable clothing choice.
brand design inspires from the experience in travel. Whenever you go to a country, you will integrate and experience the local life style, history, culture, art and music, understand it and apply its elements to the seasonal design style. With the country as the theme concept, as the travel location changes, it presents different styles of each season. I hope that people can enjoy more beautiful convenience every day, whether on the journey, work or daily life!
inherits Japan's high-quality materials and has become a representative of fashionable outdoor life clothing brands among young generations. Although it is not an outdoor sports brand, with the concept of integrating outdoor style and life, more outdoor players have attracted attention to such outdoor fashion.
