" This year's sneaker free agent fanaticism, just started "
This year's sneaker free agent may be the most promising since 2012. Among the four Nike players Westbrook, Griffin, Harden and Wade , two of them transferred to the Jordan brand. Wade chose to renew his contract with Li Ning, and Harden and Nike re-signed a 13-year contract with Adidas in 2014 only two years later.
Five players this year: Booker, Doncic , Kuzma, D'Angelo Russell and Tucker signed a sneaker contract with Nike. Old brands like Puma and New Balance recovered may stand out from their contract competition.
Devin Booker
Although Booker has become part of the Nike lineup, last season hook also found some ways to highlight his rise as one of the best young scorers in NBA. In the past two seasons, he is one of the few players who have been able to win Kobe .
Nike Sportswear also included him in the special version of the Air Force 1 Low color scheme, and he chose light blue and tan colors as his representatives.
During the early summer, Tatum transferred from Nike to Jordan, and Booker was often discussed as an ideal candidate for the roster of Jordan.
D'Angelo Russell
When Russell was selected by Lakers in 2015, he immediately became one of the most popular players among the rookies. He was expected again after Brooklyn scored into All-Star and reached a deal with Warriors .
Nike has discussed the 23-year-old's transfer to Jordan, which may have caused the Jumpman logo to appear on the Warriors. It is worth mentioning that Russell has an Air Jordan 1 tattoo on his left leg.
Footwear
Free Agent
With Converse's basketball program restarting, Russell can be a great addition. He can work with Kelly Oubre Jr. As a traditional brand Converse will look for expressive and versatile stars to wear the brand new All Star Pro BB.
Kuzma
017 first-round draft pick is relatively unknown. There is a special example of this. Kuzma, whose fame broke out in Los Angeles and Nike quickly realized his potential. He appeared in the release of Adapt BB and regarded him as the "incense" of the Lakers after Kobe. In the process, he signed an endorsement agreement with GOAT, an online resale platform with thousands of rare limited edition sneakers.
"It's absolutely exciting," he said. "It would be very cool to see the sneaker company develop a strong interest in me from high school and college. It would be a credit for my hard work."
Doncic
For Doncic, the sneaker endorsement market this fall is equally popular, and various American brands and Chinese companies are looking to enter the negotiations with him. The brand saw that the rookie of the year had potential. In January, Nike asked him to endorse Nike Adapt BB.
last season ranked 13th in the NBA, and he ranked second in the Western Conference All-Star fan vote, second only to James . What an amazing fame.
Recently, he has also frequently used the Nike Kobe series during training. It seems that his next sneaker endorsement contract has gradually surfaced.
tucker
in the 10th season of the NBA. Tucker not only puts rare sneakers on the court, but also plays a high-quality 3D character in the Rockets. His awareness on social media has also begun to increase, and he appeared at fashion weeks around the world and won the title of "NBA sneaker champion".
"I never really care about it, I never want to be the shoe king. I don't even know what that is," he said with a smile. “It’s just something that’s considered really cool."
Tucker spent $200,000 a year on sneakers over the past two seasons and is expected to receive a six-figure sneaker contract this fall.
New Balance and Puma are both considered potential suitors, and because of his popularity and connection with the Rockets, several Chinese brands are already ready to try it out.
"If there is no Instagram, if there is no camera in the game, I will still change shoes every day as I always do," he said.
"It's a part of my life and something I do every day." ”
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