This Valentine's Day has only been a few days ago, and a major event that caused a sensation in the European and American Internet celebrity circles: Kendall Jenner posted an intimate photo with his boyfriend NBA star Devin Booker (Devin Booker), and officially announced his identity as a couple!
Shortly after Kendou posted, Booker also posted a photo of the two of them having sex with their dogs on the lawn, responding from a distance that confirmed their love identity, and the dog food spreads blessings in the world...
Just as everyone was blessing and teasing the NBA plot of the Kardashian family , Kendou announced his business empire on his IG:
818 Tequila
Still remember last December that Travis Scott announced the creation of the beer brand "Cacti", one of which was made of high-quality Mexican agave.
Is this a collaboration between Kendou and his brother-in-law? Making money into a family is worthy of the "Kardashian family"!
In fact, Kendou has always been nicknamed by everyone - the least profitable woman in the Kardashian family. Because compared with his sisters, Kendou seems to have been focusing on his modeling career (Internet celebrity career). The achievements of his sisters and sisters' beauty empire and underwear empire are really jealous. However, what I never expected is that Kendou, who always claims to be not interested in business and just wants to be a supermodel, still has not resisted the temptation of "money"...
In fact, as early as last year's vacation in Mexico, sharp-eyed netizens discovered that Kendou and Kylie had 818 tequila bottles in the photos, and the source of the brand 818 is from the area code of Kardashian's house - Calabasa.
Ken Dou said that he had tasted it and found the best tequila. He visited the winery before and participated in the World Wine Tasting Competition anonymously and won the award.
In short, Kendou is preparing to monetize his 150 million IG fans like his sisters.
Data comes from SocialBook
God will eat for food
After chatting about the Kardashian family so many times, I believe there are still many readers who still have doubts about Jenner and Kardashian of this family. The editor made a simple family relationship diagram~ Taking her mother Kris as a clue, her first husband was Robert Kardashian (the "Kardashian family" came from this surname). The two gave birth to three daughters and one boy, but Robert died at the age of 59. Later, Kris and Bruce Jenner got married and gave birth to two daughters. However, Bruce had sex change surgery a few years ago and was also renamed Caitlyn Jenner.
Kendall Jenner Kim Kardashian is Kim Kardashian's half-sister. He was born in Los Angeles on November 3, 1995. He is 179cm tall. Instagram@kendalljenner. Although she is only one-half of her blood relationship with American socialite Kim Kardashian, the family's halo has also kept Kendall Jenner in the spotlight, allowing her to gain more or less attention from mainstream media. The family's connections also gave her the opportunity to meet all kinds of celebrities in the fashion and entertainment circles, and gain effective interpersonal communication from it, allowing her to come into contact with the modeling industry at the age of 14.
Unlike his sister Kim Kardashian's "protruding front and back", Kendall Jenner is taller and may be the "most normal" person in the entire Kardashian family. And she has a high-quality S-curved figure, arrogant long legs, and exquisite appearance that is comparable to first-line actresses and supermodels. Slim figure and long legs are all essential elements to go on a big-name show. Moreover, her three-dimensional facial features with distinctive outlines are also very shaped, which is also a prerequisite for many beauty brands to choose her as the spokesperson and the heroine of the commercial film. Whether you go out on the street, attend a fashion party, or take selfies, you can see that Kendou's outfit, hairstyle and makeup are very eye-catching. Become the object of sought after and imitate by thousands of girls, the goddess of boys. After crossing the halo of the Kardashian family, Kendou no longer needs to use too much gossip or family background to highlight herself, because her cold and beautiful appearance and deep social influence are enough to make her favored by many first-class international brands and magazines.For example, Vogue, Stuart Weitzman, La Perla, Estee Lauder, CK, W Magazine, etc.
Can the agave of Kendou ?
Although Kendall has been confused and spoken a lot in recent years, I have to say that maybe Kendall will really succeed this time, and the reasons are:
. Kendall is very serious this time
Kendall Jenner This time he started his business very seriously. She has been preparing for this business for four years. This is why she rarely sees her going to Europe to walk a catwalk in recent years. This is because she has greater plans for her future life. Kendall Jenner said she began preparing for this winemaking company after she turned 21. She went to Mexico to cooperate with local famous wineries and personally participated in dozens of taste tests.
In 2020, Kendall sent her wine to the 2020 World Tequila Evaluation Competition in 2020. After the wine won the gold medal, she decided to promote this long-prepared business to everyone, because this is her first time doing business, and her dream is to make a reputation, so she moves forward steadily every step and will never promote semi-finished products on the market, which will ruin her reputation.
. Social influence that cannot be ignored
The Kardashian family seems to have a natural buff in their business. They are from reality shows and know what audiences like and what kind of products they like, so whenever they launch a product, there will always be a lot of self-contained traffic. The total social media fans of all members of the family exceeds 1 billion. I think no family in the world can reach such a level. You may not have heard of Rothschild, but you must have heard of Kardashian.
data comes from SocialBook
data comes from SocialBook
Let us see the fan portrait of Kendou. Kendou, which has 150 million followers, more than half, 54% of the fans are men - the main consumer group of alcohol products, and 23% of the fans are from the United States - a major consumer of Tequila. Just the second day after Kendou revealed its business empire, the official brand ins had attracted as much as 200,000 fans. I have to say that this is really terrible~ Since ancient times, beautiful wine and beautiful women have founded the Tequila brand. The editor can imagine that the blockbuster filmed by Kendou for his brand has set off a bloody storm on the social network~
. The boost of the celebrity circle
In addition to the unique advantages of the above two points, Kendou, as a celebrity, also has a high-quality network of contacts. First of all, mother Kris Jenner is a super public relations. Look at how popular the Empress Dowager made Kylie Jenner. Let’s look at Kendou’s sisters. They all have billions of fans. A like or a photo in the same frame can make any ordinary product extremely exposed. In Europe and the United States, the same Kardashian model is as magical as the same model as the same model as the same model as the same model as the same model as the same model as the same model as the same model of Wang Feifei and Li Jiaqi in China.
Furthermore, the children who grew up in Beverly Hills are just like the popular sentence on the Internet recently - there are still beautiful women next to them, and the rich are always rich. Gigi, Bella, Kendall, sisterly relationships from childhood to adulthood. Although the three sisters of KFC are beautiful now and there are no more conjoined babies, there will definitely be no less support for their friends' business.
This is the benefit of celebrities doing business, and they save a lot of endorsement fees. In summary: The editor has foreseeed that Kendou’s Tequila will be popular on social platforms and become the next popular internet celebrity product.
Why is it alcohol?
Many people must be curious about why Kendou, who was a model, chose to do the wine business instead of establishing his own fashion brand or doing beauty makeup with his sisters according to common sense.
The reason is very simple: alcohol makes more money.
If you have observed economic development, you will know that the optional consumer industry is one of the hottest industries in the world now, among which the two major categories of beauty and wine are evenly matched.Because in the optional consumer industry, beauty and wine are the industries with the largest gross profit margins, and they are both industries with low input and high output. Generally speaking, the gross profit margin is above 70%, and there is no need for large technological research and development expenses. The threshold is extremely low. You only need to have production capacity and sales to maintain operations.
From ancient times to the present, "profitable" has been the general direction of business people's investment and business. Therefore, in the context of today's trend of celebrity entrepreneurship, most celebrities have chosen to develop side businesses in the beauty and wine industries.
For example, the male lead of Deadpool Ryan Reynolds acquired gin brand Aviation American Gin in 2018 and became one of the owners of the brand. And it has created a series of advertisements full of strong personal style for Aviation American Gin, which has greatly boosted brand sales. Aviation American Gin, one of the fastest-growing brands in the U.S. ultra-high-end gin space, has become the second largest brand in the field, with sales doubled in 2019, according to alcohol sales tracking company IWSR. In 2020, British spirits giant Diageo acquired Aviation American Gin for 610 million . You can imagine how much money Ryan can get from the deal.
Furthermore, if Kendou, who was a model, rashly created a beauty brand, it is extremely risky for her. The risks she wants to take are not only entrepreneurial risks, but also the risk of models who can no longer make beauty products for other brands due to the creation of a beauty brand, which affects the income possibility of the main business.
So choosing the direction of wine is a better choice for Kendall. First, the wine industry makes money like the beauty industry, and second, the wine industry has a wider audience. Straight male fans who are greedy for her beauty may also become potential customers. Then, the big wine brands basically have no tradition of asking female models to endorse. Kendall's entrepreneurship in this industry has the least impact on her main business. Her development of this side business can hardly affect her main business work. At the same time, she also adds the image of a smart girl with a business acumen to herself.
I have to say that the Kardashian family is really business-minded.
For example, Vogue, Stuart Weitzman, La Perla, Estee Lauder, CK, W Magazine, etc.
Can the agave of Kendou ?
Although Kendall has been confused and spoken a lot in recent years, I have to say that maybe Kendall will really succeed this time, and the reasons are:
. Kendall is very serious this time
Kendall Jenner This time he started his business very seriously. She has been preparing for this business for four years. This is why she rarely sees her going to Europe to walk a catwalk in recent years. This is because she has greater plans for her future life. Kendall Jenner said she began preparing for this winemaking company after she turned 21. She went to Mexico to cooperate with local famous wineries and personally participated in dozens of taste tests.
In 2020, Kendall sent her wine to the 2020 World Tequila Evaluation Competition in 2020. After the wine won the gold medal, she decided to promote this long-prepared business to everyone, because this is her first time doing business, and her dream is to make a reputation, so she moves forward steadily every step and will never promote semi-finished products on the market, which will ruin her reputation.
. Social influence that cannot be ignored
The Kardashian family seems to have a natural buff in their business. They are from reality shows and know what audiences like and what kind of products they like, so whenever they launch a product, there will always be a lot of self-contained traffic. The total social media fans of all members of the family exceeds 1 billion. I think no family in the world can reach such a level. You may not have heard of Rothschild, but you must have heard of Kardashian.
data comes from SocialBook
data comes from SocialBook
Let us see the fan portrait of Kendou. Kendou, which has 150 million followers, more than half, 54% of the fans are men - the main consumer group of alcohol products, and 23% of the fans are from the United States - a major consumer of Tequila. Just the second day after Kendou revealed its business empire, the official brand ins had attracted as much as 200,000 fans. I have to say that this is really terrible~ Since ancient times, beautiful wine and beautiful women have founded the Tequila brand. The editor can imagine that the blockbuster filmed by Kendou for his brand has set off a bloody storm on the social network~
. The boost of the celebrity circle
In addition to the unique advantages of the above two points, Kendou, as a celebrity, also has a high-quality network of contacts. First of all, mother Kris Jenner is a super public relations. Look at how popular the Empress Dowager made Kylie Jenner. Let’s look at Kendou’s sisters. They all have billions of fans. A like or a photo in the same frame can make any ordinary product extremely exposed. In Europe and the United States, the same Kardashian model is as magical as the same model as the same model as the same model as the same model as the same model as the same model as the same model as the same model of Wang Feifei and Li Jiaqi in China.
Furthermore, the children who grew up in Beverly Hills are just like the popular sentence on the Internet recently - there are still beautiful women next to them, and the rich are always rich. Gigi, Bella, Kendall, sisterly relationships from childhood to adulthood. Although the three sisters of KFC are beautiful now and there are no more conjoined babies, there will definitely be no less support for their friends' business.
This is the benefit of celebrities doing business, and they save a lot of endorsement fees. In summary: The editor has foreseeed that Kendou’s Tequila will be popular on social platforms and become the next popular internet celebrity product.
Why is it alcohol?
Many people must be curious about why Kendou, who was a model, chose to do the wine business instead of establishing his own fashion brand or doing beauty makeup with his sisters according to common sense.
The reason is very simple: alcohol makes more money.
If you have observed economic development, you will know that the optional consumer industry is one of the hottest industries in the world now, among which the two major categories of beauty and wine are evenly matched.Because in the optional consumer industry, beauty and wine are the industries with the largest gross profit margins, and they are both industries with low input and high output. Generally speaking, the gross profit margin is above 70%, and there is no need for large technological research and development expenses. The threshold is extremely low. You only need to have production capacity and sales to maintain operations.
From ancient times to the present, "profitable" has been the general direction of business people's investment and business. Therefore, in the context of today's trend of celebrity entrepreneurship, most celebrities have chosen to develop side businesses in the beauty and wine industries.
For example, the male lead of Deadpool Ryan Reynolds acquired gin brand Aviation American Gin in 2018 and became one of the owners of the brand. And it has created a series of advertisements full of strong personal style for Aviation American Gin, which has greatly boosted brand sales. Aviation American Gin, one of the fastest-growing brands in the U.S. ultra-high-end gin space, has become the second largest brand in the field, with sales doubled in 2019, according to alcohol sales tracking company IWSR. In 2020, British spirits giant Diageo acquired Aviation American Gin for 610 million . You can imagine how much money Ryan can get from the deal.
Furthermore, if Kendou, who was a model, rashly created a beauty brand, it is extremely risky for her. The risks she wants to take are not only entrepreneurial risks, but also the risk of models who can no longer make beauty products for other brands due to the creation of a beauty brand, which affects the income possibility of the main business.
So choosing the direction of wine is a better choice for Kendall. First, the wine industry makes money like the beauty industry, and second, the wine industry has a wider audience. Straight male fans who are greedy for her beauty may also become potential customers. Then, the big wine brands basically have no tradition of asking female models to endorse. Kendall's entrepreneurship in this industry has the least impact on her main business. Her development of this side business can hardly affect her main business work. At the same time, she also adds the image of a smart girl with a business acumen to herself.
I have to say that the Kardashian family is really business-minded.
