Photography: Chen Yuxu
The National Day Golden Week has just passed, and Chongqing is constantly promoting the construction of an international consumer center city. Recently, the Chongqing Municipal Government held its 65th executive meeting. The meeting emphasized that we must adhere to a global vision and international standards, highlight Chongqing's regional characteristics, cultural characteristics and industrial characteristics, and optimize and improve the supply of characteristic consumption. We must improve quality and lead consumption, vigorously develop brand enterprises, brand products, and brand services, and better meet the consumption needs of the people. We must build international consumption clusters, accelerate the transformation and upgrading of business districts and pedestrian streets, and continuously enhance international influence.
So, what is an international consumer center city? It is generally believed in the industry that is an international consumption center city that refers to an international metropolis with large international consumption scale and high consumption energy level. It has strong ability to lead the trend, significant global agglomeration and influence, and has made outstanding contributions to economic and social development.
On January 24 this year, the city-wide business work conference clearly stated that in 2019, Chongqing will coordinate the construction of an international consumption center city, continuously enhance the fundamental role of consumption in economic growth, and form a central function of consumption aggregation, brand gathering, circulation distribution, price formation, and industrial services. This is also the first time that Chongqing has publicly proposed to build an international consumption center city at the official level. Subsequently, on January 27, Chongqing Mayor Tang Liangzhi emphasized in his government work report that the consumption upgrade action plan will be implemented this year, promote the transformation and upgrading of consumption platforms, strengthen trade enterprises above the limit, and create an international consumption center city.
It has been more than half a year since Chongqing officially proposed to promote the construction of an international consumer center city. What progress has Chongqing made?
1
Business districts and pedestrian streets are transformed and accelerated
As an important spatial carrier for mid-to-high-end consumption in the city, business districts and pedestrian streets are of no doubt in promoting Chongqing to create an international consumption center city. We have noticed that since the beginning of this year, the transformation and upgrading of traditional business districts represented by Jiefangbei and Guanyinqiao have accelerated their transformation and upgrading, and the construction of emerging business districts represented by Lijia, Liangjiang International Business Center and Longxing has accelerated.
On December 29 last year, the Ministry of Commerce issued a notice stating that it will pilot the transformation and upgrading of 11 pedestrian streets across the country, including Chongqing Jiefangbei, and cultivate a number of high-quality pedestrian streets with leading international and domestic levels. This means that Jiefangbei will be one of the main bodies of the national central city, representing the country to participate in international competition, and also add an important weight to Chongqing's creation of an international consumer center city.
"Jiefangbei will be spatially laid out according to the 'one core and four districts' in the future." A relevant person in charge of the Management Committee of Jiefangbei Central Business District said that 15 comprehensive special planning plans have been formulated and improved in key areas, characteristic blocks, comprehensive environmental quality, intelligent construction, etc. "First of all, the 'Cross Golden Street' will be built into a place to gather famous enterprises, famous stores, and famous products, and become the 'the world window of Chongqing and the world' of Chongqing'."
2019 Yuzhong District Government Work Report also clearly stated that Jiefangbei Central Business District takes the opportunity of successfully included in the first batch of national high-quality pedestrian streets of the Ministry of Commerce as an opportunity to strengthen industrial linkage with major business districts, clusters and functional areas in the city, and optimize and improve Jiefangbei to Chaotianmen Cultural and Tourism Corridor.
On July 26, the Jiefangbei Pedestrian Street renovation and upgrading promotion and project signing meeting were held. On the same day, 20 companies including Light Control Anshi, Italy Bert One, the world-renowned sports brand Air jordan, SKECHERS, PUMA, South Korean fashion brand group Newzun, brand bookstore Sanlian Taofen, well-known education consulting agency Lischen and other high-end industries, with a total investment of nearly 1 billion yuan. In the future, high-end industries such as design colleges, luxury hotels, boutique bookstores, brand southwest flagship stores, and Chongqing's highest-level first-class store will be established in Jiefangbei Pedestrian Street in the future. The entry of these new projects and new business forms will inject new connotations into Jiefangbei Pedestrian Street and promote its transformation and upgrading.
Source: Xinhuanet
At the same time, the next renovation plan for Jiefangbei Pedestrian Street is released.According to the plan, Jiefangbei will create four theme avenues of "famous products, fashion, memory, and art" in a differentiated and high-quality manner, and extend the pure pedestrian area of the pedestrian street from 1,200 meters to about 1,500 meters. At the same time, we will actively promote the paving of slow-moving roads such as May 1st Road, Datong Road, and Qingnian Road with a total length of about 1,630 meters, and accelerate the formation of a grid-based and three-dimensional development pattern.
During this year's Smart Expo, Yuzhong District, Chongqing Telecom and Alibaba Cloud joined hands to build Jiefangbei into the city's first 5G demonstration pedestrian street. It is reported that Jiefangbei will use the city brain as the base and use new 5G technology as the carrier to realize VR real-life experience, face-scanning payment, smart parking and other functions.
also has good news for the upgrading and renovation of Jiefangbei Pedestrian Street. The Chongqing Raffles Shopping Center located in Chaotianmen opened on September 6. In addition, the planned cultural and tourism corridor connecting Chaotianmen and Jiefangbei has provided enough imagination space for the outside world to "hold hands" with the two major commercial centers. It is reported that shortly before Raffles opened, Yuzhong District publicly expressed its support for it to build a global first place for new products, a preferred place for high-end brands, and an original brand gathering place, and strive to introduce new business formats and brand first stores.
Guanyin Bridge Business District Source: Jiangbei Daily
Just as the upgrade and renovation of Jiefangbei Pedestrian Street was in full swing, the renovation of traditional business districts such as Guanyin Bridge, Three Gorges Square, Yangjiaping , and Daping is also accelerating. According to upstream news, Guanyin Bridge business district is currently accelerating the expansion of functions in the east, west, south and north directions, expanding to the Hongqi River Gully Interchange, Beibin Economic Belt, Hongen Temple Park, and Red Earth Interchange, expanding tourism, leisure, entertainment and other functions to form an international block and vitality center. By 2020, the core area of Guanyinqiao Pedestrian Street will reach 3 square kilometers, and the total number of commercial and commercial facilities will reach 4 million square meters.
In July this year, Jiangbei District signed a cooperation agreement with Oceanwide Group to jointly build the Sichuan-Chongqing dual landmark "Taikoo Li", with a planned investment of 10 billion yuan. There are rumors that the project is likely to settle in the land of the Carp Pond adjacent to Guanyin Bridge. If the news is true, the upgrade and renovation of Guanyinqiao business district is expected to usher in a major breakthrough.
As for the renovation and upgrading of Three Gorges Square, it is also very exciting. It is reported that Shapingba has planned the spatial pattern of "one belt, one heart and two wings" to promote the expansion and upgrading of the Three Gorges Square business district. "One Belt" refers to the urban landscape belt extending along the line of Shapingba Railway Station to Pingdingshan. "One Heart" means expanding from the core business district of Three Gorges Square to Chongqing Normal University and Shinpan. The "two wings" are the Hanyu Road to Shabin Road area east of Three Gorges Square, and the Shaping Park area westward. These two major areas will serve as modern commercial auxiliary functions and cultural arts and entertainment and leisure areas.
It is worth mentioning that at Shapingba Railway Station, the first high-speed rail TOD complex in China created by Longhu Group has attracted a lot of attention. The project benchmarks internationally advanced TOD models such as Shibuya Light and Paris Latfos, and integrates intercity transportation, city rail transit, business, commerce, leisure and entertainment, injecting strong vitality into promoting the quality improvement and upgrading of the Three Gorges Square.
The transformation of traditional business districts is accelerating, and emerging business districts are not giving in too much. On June 18, Liangjiang New District , Walmart (China), and Chongqing Longhu held a signing ceremony. The Sam Member Store, a high-end brand under Walmart Group, officially announced its entry into Liangjiang New District and built a single-family supermarket with a total of more than 18,000 square meters in Lijia Tianjie, Longhu. It is reported that the supermarket is expected to open simultaneously with Lijia Tianjie by the end of 2020.
On the eve of this year's Smart Expo, Lijia Smart Experience Park officially opened. As the core area of Lijia Smart City, the Smart Experience Park not only shows the future intelligent life scenes to the outside world, but also provides strong support for the strong development of Lijia business district.
2
International route exhibition tourism is all the way
Guangdong Provincial Sports Reform Research Association Vice President Peng Peng once said in an interview that the current international consumption center cities include Hong Kong, New York, Paris, London, Tokyo, Singapore and other places." to build an international consumption center city depends on whether there are more international tourists and international investors, whether there are many international routes, international conferences, international exhibitions and foreign-funded enterprises; whether the language is richer. "
Since this year, the development of Chongqing's international routes, international exhibitions, tourism and other aspects has been surprising. For example, in terms of international routes, on September 16, with the opening of the regular route of Chongqing to Hahn all-cargo plane, Jiangbei Airport has opened a total of 88 international (regional) routes, of which 8 new international routes were newly opened in 2019, and a passenger and cargo route network covering Europe, the United States, Australia, Asia and Africa has been initially built. According to the arrangement, Jiangbei Airport will also open cargo routes to countries such as India and Bangladesh in the second half of this year.
Jiangbei Airport
In the context of continuous encryption of international routes, more than 1.75 million inbound and outbound passengers through Jiangbei Airport port in the first half of this year, an increase of 6.83% year-on-year. According to the plan, Jiangbei Airport will continue to take advantage of its location advantages in the future, focus on westward and southward, build an international aviation backbone network serving the "Belt and Road" and "Southward Channel", and build three major air transit channels in Europe-Chongqing-Southeast Asia (Oceania), Northeast Asia-Chongqing-Africa (South Asia), and South Asia (Southeast Asia)-Chongqing-North America
In order to accelerate the construction of Chongqing International Aviation Hub, on August 14, the 59th Executive Meeting of the Municipal Government reviewed and approved the "Chongqing International Aviation Hub Strategic Plan". The meeting emphasized that strengthens top-level design, improves airport layout, weaves a tight international route network, opens more international business flights, and strengthens international and domestic transit business; starts construction of Jiangbei Airport Terminal T3B and the fourth runway as soon as possible, coordinates the planning and construction of the second hub airport and cargo airport, and consolidates the foundation of Chongqing International Aviation Hub.
2019 Smart Expo opening ceremony
international exhibition aspects. Since the beginning of this year, Chongqing has successively held international conferences and exhibitions such as the theme dialogue on jointly building the "New Land-Sea Corridor", the second "Western Trade Fair", the Land-Sea Linkage Development Forum, the SCO Local Leaders Meeting, the 2019 Smart Expo, and the 19th Asia-Pacific Retailers Conference. From November 4th to 5th, Chongqing will also hold the 2019 China-Singapore International Financial Summit. The holding of a series of important international conferences and exhibitions has promoted Chongqing to accelerate its integration into the global economic system while also vigorously promoting its continuous improvement of its international reputation and influence.
In order to make good use of the advantages and superposition effect of exhibitions, on April 3 this year, the Chongqing Municipal Government website released the "Chongqing Convention and Exhibition Industry Innovation and Improvement Action Plan (2018-2020)", proposing that from to 2020, Chongqing will be built into an inland international exhibition city with complete functions and balanced development, and has a number of high-end exhibition brands and conference forum projects that are radiating across the country and have world-class influence.
According to the plan, in addition to continuing to host international exhibitions such as the Smart Expo, the Western Conference, and the China-Singapore Financial Summit, Chongqing will also actively apply for a series of high-end international conferences and professional forums, such as the China-Central and Eastern European Countries Local Leaders' Conference and Special Field Conference, the Fortune Global Forum, the Davos Forum Business Roundtable, etc.; attracting conferences, forums in professional fields such as the World Natural Science Foundation of China and the World Philosophy Conference, and well-known enterprise annual meeting projects to be held in Chongqing.
Hongya Cave with tourists. Source: Hualong.com
Check out the travel. During the National Day Golden Week, Chongqing, which is famous for its "popular fans", has once again become a popular tourist destination. Statistics show that during the long holiday, Chongqing received a total of 38.5961 million domestic and foreign tourists, an increase of 10.6% year-on-year; and achieved a total tourism revenue of 18.762 billion yuan, an increase of 32.8% year-on-year. Chongqing is very popular during the National Day holiday, but it is just a microcosm of its rapid development in recent years.
In October 2017, World Tourism Council (WTTC) released a report saying that the 10 fastest-growing tourist cities in the world are all in Asia, and Chongqing ranks first; in December of the same year, the China Urban Competitiveness Research Association released the "2017 China's 50 Most Popular Tourism Cities Ranking", and Chongqing won the first place; in October 2018, the World Tourism Council (WTTC) released a report saying that from 2007 to 2017, Chongqing was the fastest-growing city in the world.
Similar to international aviation hubs and exhibition economy, Chongqing has also drawn a blueprint for the development of the tourism industry. According to the plan, by , Chongqing will achieve a total tourism revenue of 680 billion yuan by 2022, and the added value of the tourism industry will account for more than 10% of GDP. The tourism industry has become a comprehensive strategic pillar industry in the city and has become an internationally renowned tourist destination.
