Xinhuanet, Beijing, May 15th Question: Ginseng can also be free shipping for 9.9 yuan, do you believe it?
Xinhuanet reporter Chen Tingyu
1. The "old farmer" in spring
Jingyu County, Baishan City, Jilin Province, located on the western foot of Changbai Mountain, upper reaches of Songhua River. It is named for commemorating the anti-Japanese national hero Yang Jingyu.
The northeast mountain village in spring is still chilling. At five or six o'clock in the morning, a small house in Dabeishan Village, Longquan Town, Jingyu County lit up. Gao Shilong, the first secretary of the village, sat in front of the computer wearing a coat. His day's work began by counting the orders of the "Changchun Old Farmer Store".
At 9 am, Dabei Mountain Village gradually became warmer.
Gao Shilong came to the entrance of the village department and greeted people who came to learn about e-commerce business experience. He introduced incessantly: "In our village, both climate and soil, it is most suitable for growing ginseng. Now the ginseng sales of the 'Changchun Old Farmer Store' are at the forefront of the online platform." "The original agricultural product planting in Dabeishan Village was scattered. Now we have gathered together, and everyone works together to grow ginseng and create brands. The 'Old Farmer' brand has become synonymous with Dabeishan Village. Farmers' income has also doubled."...
This exchange was noon, and lunch was delayed after one point. After a few quick bites of the meal, Gao Shilong summoned his colleagues to hold a small meeting on e-commerce live broadcast.
Gao Shilong (second from right) introduced the e-commerce business of Dabeishan Village
Since the epidemic this year, many villagers in Dabeishan Village have not gone out to work, and many people who are idle at home have organized themselves to participate in the e-commerce sales work.
"For example, the more than 30 people in the packaging group are composed of 12 poor households and women who were idle at home. Apart from farming, they had no other source of income. Instead, they had a job during the epidemic. On average, each person can earn 100 yuan a day by packaging e-commerce products." Gao Shilong said.
During the epidemic, Gao Shilong began to think about the transformation of e-commerce operations, and tried to broadcast live on some live broadcast platforms every day for 3 hours to sell goods. "At the beginning, there were only more than 1,000 fans, and they had no experience. Everything was studied and studied. I want to live broadcasts in the fields in the future, and cultivate some farmers to become live broadcast experts on e-commerce platforms. We must show the most simple folk customs and bring the best products to consumers."
Once upon a time, Jingyu County was a national-level poor county. The villagers who were deeply in poverty here could not imagine that one day they could sell agricultural products to all parts of the country by sitting at home and gaining the love of consumers.
click to open the homepage of Pinduoduo's "Changchun Old Farmer Store" store. I suddenly saw that ginseng with a gross weight of about 30-50 grams in the store is bought with 2 get 1 free of charge, and 1.5 million pieces have been sold.
"We sell directly from the origin, with small profits and quick turnover. We go directly from the local area to the dining table and sell through the Pinduoduo platform, removing all unnecessary links in the middle. In addition, ginseng used to appear as gifts and were high-end products. On the premise of ensuring the quality of ginseng, we removed all unnecessary packaging and controlled costs." Gao Shilong introduced the special products in the village, as he knew them.
2. Online store that came out of the soil
Gao Shilong, born in 1985, joined the army and stayed in the army for more than 10 years. In January 2016, Gao Shilong was sent to Dabeishan Village as the first secretary to carry out poverty alleviation work.
"I was very enthusiastic when I first came. Although I was mentally prepared, the reality still shocked me. When I first came, the village was full of dirt roads, and it was muddy if it rained a little, and it was difficult to enter the village. The farmers stick to their own planting concepts and didn't trust me at first..." Gao Shilong said.
Although he was frustrated, Gao Shilong did not give up. He raised funds to help villagers build dilapidated houses, mobilized relatives and friends to donate money to treat poor patients... His efforts without paying back made the villagers see Gao Shilong's sincerity and determination, and more and more villagers are willing to follow him.
Gao Shilong in Dabeishan Village
Gao Shilong realized that in the fight against poverty, we must find a breakthrough, rely on the development of industries to "make blood", change the local planting structure, and establish a brand to develop on a large scale.
With the direction, Gao Shilong led the villagers to adjust the planting structure, and continuously increased the planting area of high-value-added economic crops such as ginseng, Gastrodia elata, Fritillaria , and fungus.
Ginseng grown in Dabeishan Village
Subsequently, Gao Shilong tried the e-commerce platform and began to promote the development and sales transformation of Dabeishan Village e-commerce. He registered the "Old Farmer" brand and tried several times, and finally the "Old Farmer" locked in the e-commerce platform Pinduoduo.
"We think the positioning of the Pinduoduo platform is more in line with the positioning of the Pinduoduo platform. This platform is more suitable for the upward trend of agricultural products, converging consumers' long-term dispersed demands into short-term batch demands. It is especially suitable for villages like us with centralized and batched production areas, and selling agricultural products from the production areas smoothly in the short-term maturity period. Pinduoduo has a lot of help to small and medium-sized businesses. Just entered the e-commerce circle and has low brand awareness, and can learn a lot. If Pinduoduo is an e-commerce platform with mud on her legs and soil on her body, then we are an old farmer who came out of the soil." Gao Shilong said.
In January 2019, "Changchun Old Farmer Store" officially began to operate on the Pinduoduo platform. "We are not following the trend. We open a store to open a store. We combine the village's industrial layout to realize the alliance between villages and enterprises, enterprises and markets, and use practical actions and real money to stimulate the enthusiasm and confidence of villagers."
In order to open an online store, Gao Shilong taught himself e-commerce operation knowledge, ate several textbooks, and invited foreign aid from Shanghai to operate, artwork and procurement. Many young people also returned to their hometowns to join the village's e-commerce business.
"We have tailored fresh ginseng and the now best-selling dry ginseng for Pinduoduo. This series of products sold very well as soon as they were launched." Gao Shilong said. At present, the "old farmer" Changbai Mountain ginseng has always been at the forefront of the related categories of the Pinduoduo platform.
3. Corn Gully became Jinzigou
For more than four years, Gao Shilong lost weight and had several colors. His hard work paid off. The "old farmer" successfully entered the Internet with the Pinduoduo e-commerce platform, and Dabeishan Village has also blazed a new path to poverty alleviation and prosperity.
According to Gao Shilong, in recent years, online stores have driven 155 households and 290 people in the village to get rid of poverty and increase their income. The single store of "Changchun Old Farmer Store" has a revenue of 12 million yuan last year. Such achievements are all outstanding in the poverty alleviation village projects of , the three northeastern provinces, Gao Shilong said. Many villagers have built new houses. The event square next to the village department is built using online store profit funds. A dividend meeting is held every winter. The per capita income of villagers has increased by several thousand yuan, Gao Shilong said.
Recalling the scene when he first arrived in Dabei Mountain Village in 2016, Gao Shilong was filled with emotion. "Dabei Mountain Village is called this because it is full of mountains around it. Young people go out to work, and most of the villages are elderly people. Back then, the villagers mainly planted corn and soybeans, with low yields on the hillside, and the annual income of a mu of land is only about 300 yuan. If you want to revitalize the countryside, land transformation is an inevitable choice. By planting characteristic economic medicinal materials, in about five years, the economic output value of the village's 1,000 mu of land increased from 4.2 million to 90 million, and the corn ditch turned into Jinzi ditch."
On April 11, 2020, Jingyu County officially withdrew from the list of poor counties.
The medicinal materials are good because of the beautiful mountains and rivers of the black soil. In the future, Dabei Mountain Village will continue to build the "old farmer" into a regional agricultural product brand, and strive to create six major industries: edible fungi, ginseng, Gastrodia elata, Fritillaria, blueberries, and hazelnuts. "We not only sell our own village products, but also plan to bring in high-quality agricultural products from the county to sell."
