Source: Overseas Network
1 Today's Toutiao encountered "Today's Fried Noodles".
Just like Li Kui met Li Gui back then, the story of "Today's Battle" is not complicated:
It is late autumn and the leaves are red. A little brother was walking on the road and remembered that he was rushing out. Without having breakfast, he quickly walked to a newly opened fried dough stick shop on the corner of the street: "Boss, come two fried dough sticks, it's hot."
saw that the boss was not too slow, throwing the fried dough sticks into the pot while chatting -
"Good fried dough sticks, made today. Eat in the morning, start your energy for one day, and eat it in the evening, and make a happy day. Remember, those who care about you are the ones who care about you feel that the slogan is quite familiar. When you look closely, there are four big words written on the plaque of the red and white shop: "Today's fried dough sticks".
He shouted loudly: "Who are you, you dare to be a demon here!" The boss also put away his smile: "Brother, I can't read? Today's fried dough sticks in my briefcase!" The little brother laughed out loud, took out the work card of the Toutiao in his briefcase and slapped on the table, "Where did it come from? I dare to learn the name of our company!"
The boss saw that the atmosphere was wrong, and hurriedly explained: "My big brother, you and I are a family, why bother to fight each other too quickly. These days, drinking 'King of Glory Wine' to fight the Glory of Kings, eating 'Today' to brush the Toutiao', drinking 'Xia Ke Island Tea' to read Xiake Island, Tianxia Datong , why not have fun!"
Xiao The brother took out his cell phone and was about to take a photo, but the boss immediately stopped him: "Even if you have broken down the "Today's fried dough sticks", can you avoid " Lei Bi ", "Wang Jizheng" and "Six iron walnuts"? Can you chew snacks be separated from "Yueli Yue", "2+3", "Shijiali"? Can you not use "Xiapu" when you blow air conditioner? Can you not play " Lepin "? Can you not eat "Kang Shuaibo" when you eat instant noodles? Okay, even if you don't do it, you have to buy "abidas" and "LGG" in the shape? No matter how bad I don't help, I will give you free tofu today, noodles, and cakes, and eat them with fried dough sticks?"
As I listened, the little brother was burnt out by the thunder.
"Today's Fried Noodles" billboard and menu, the design style is highly similar to that of Toutiao APP. Source: The Paper
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Although the story is slightly interpreted, it is a fact that "Today's Headlines tells the fried dough sticks" that are like tongue twisters.
On October 15th, there was a media connection with Henan Today’s Fried Noodle Catering Management Co., Ltd. Zhang Xinya, the legal representative of the company, said that browses the Toutiao APP every day, and "living big brands" just thinks it is fun. He was puzzled by the large technology company suing small companies selling fried dough sticks.
Some netizens followed the trend: "I don't think there is any problem. Fried noodles are just about freshness. 'Today' reflects the concept of not selling overnight fried noodles", "A small fried noodles store will gain popularity, which is conducive to market prosperity."
Some netizens also retorted: "The trademark designed by the major company of spent hundreds of thousands or millions, and it will be copied when it turns around. If plagiarists speak in this tone, the various faces on the street will immediately come to ."
The old saying in the world: A big tree attracts wind. The second old saying in the world: It is difficult to learn well for a thousand days, but it is easy to learn bad for a long time.
In the past few days, it is common for unknown stores to use IP, imitate LOGO, and register trademarks. They don’t need to use their brains to do business. They just want to use their "Ctrl+C" with their bare hands, just seek to get along with the brand effect , be careless, and make transactions at the stalls that consumers don’t pay attention to. This is essentially a deception.
What’s worse is that once these “free-riding brands” have product quality problems, consumers often mistakenly think that they are “being hitchhiked” companies. To put it in a smaller way, it is a cold heart of genuine companies that have been “toughly tempered”. To put it in a bigger way, it is more likely to hurt the reputation of “Made in China” and “Innovation China”.
Therefore, in order to avoid falling into the embarrassing situation of "being hit by" the situation, some companies will even register multiple similar trademarks at one time to protect themselves. For example, when registering Alibaba , Alibaba grandma, Alibaba uncle, Alibaba younger brother, Alibaba sister, Alibaba sister, and Lao Ganma also registered trademarks such as Lao Ganma, Lao Gandad, and even Lao Aunt., but once you do not consider it thoroughly when registering, you may take up to four or five years to protect your rights through legal litigation.
Behind the surface of "drama", enterprises are crying, the market order is ruined by rat shit, and consumers are worried about buying it. At this time, it is not possible for the owner of the fried dough stick shop to give a few more bowls of tofu.
When Uncle Dao was studying, the teachers repeatedly asked: There are thousands of roads in the world, but the shortcuts cannot be taken. For the "Today's Fried Noodles", playing clever and making profits on the name is suspected of violating the intellectual property law, which is not a fun thing.
A list of strange "counterfeit goods" (Photo source: Internet)
text/Diancang Jushi
source/Xiake Island
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